Consumer Buying Process - Answer.

Describe the Buying Decision Process for a mobile/cell telephone. Fit your description around the five stages that follow:

The Buyer Decision Process.

• Recognition of a need - to communicate with friends, as a fashion item.
• Choice of level of involvement (i.e. justifying you time and effort e.g. low for bubble gum, high for a holiday). Medium level of involvement to justify cost and coverage of telephone.
• Identification of alternatives. Which companies are offering the most suitable packages? ABC inc. or XYZ inc.?
• Make decision. Go with service XYZ inc.
• Action - Buy phone from store.
• Post-purchase behaviour i.e. Did it work? What was the telephone bill? Did you friends like it?

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