Answer - Four Banding Alternatives

Banana Computers

Recommendations for Banana's branding strategy:

 
  • New Product - Banana Computers launched a digital media player that can be used to store music, images and video. It has a huge memory and builds a very diverse and loyal client base due to its cult status. It is a design icon of its era.
  • Flanker Brand - Banana Computers uses its technology to build pocket computers (PDA's)
Four Branding Alternatives
  • Line Extension - A new faster and more compact personal computer is launched. It is the next generation of the well-known Banana.
  • Franchise Extension - Banana go into the music download business.

Of course there are many alternatives that you could create and suggest. However, the Banana example gives you an idea of how Tauber's Four Banding Alternatives could be used to design a branding strategy.