Answer - Three Levels of a Product.
Here are the answers. How did you do?
Product or service or brand |
Core Product |
Actual Product |
Augmented Product |
Ford Focus |
Freedom to travel |
A motor car |
Ford finance |
Spanish Holiday |
Relaxation |
Two weeks in a resort |
Holiday insurance |
Budget/No Frills Airline e.g. EasyJet or Ryanair - |
Gets you from A to B cheaply |
An airline journey |
Food bought during your flight |
Chelsea Football Club |
Excitement and leisure |
Sporting event |
Personalised shirts and other merchandise |
Nike |
Association with the best in sports |
Shoes and other clothing |
Nike online allows you to personalise your trainers |
Hilliers' Garden Centres |
Leisure and relaxation |
Goods for gardens |
Hilliers' gardening club |
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