Consumer Buying Behaviour - Exercise.

The Buyer Decision Process.

Describe the Buying Decision Process for a mobile/cell phone. Fit your description around the five stages that follow:

Recognition of a need.
Choice of level of involvement (i.e. justifying you time and effort e.g. low for bubble gum, high for a holiday).
Identification of alternatives.
Make decision.
Action.
Post-purchase behaviour i.e. did it meet your expectations? Did you use it? Was it reliable? Etc.