Core Competences Exercise.

The Core Competences of Amazon.com

Consider the well-known brand Amazon.com


  • 1. What are Amazon's core competences, threshold competences, scarce resources, and threshold competences? Plot them onto the diagram.
Core Competences

  • 2. What are Amazon's material resources, human resources, and intangible resources? Plot them onto the diagram.
Core Competences and Resources