Analysing the environment - Five Forces Analysis - Exercise.

The market for on-line education.

Place the following eight points onto the five forces model:

Start up costs are very low.
Sudents have access to books, videos, and paper-based distance learning packs.
Companies, governments, and self funding students invest huge amounts in their education.
There are very few high quality web sites available.
Traditional colleges and universities are adapting their products for on-line learning.
Government legislation in the US and Europe encourages on-line learning.
The more innovative learning sites give lesson for free just for the love of it.
More people with access to the web every second.