Exercise - Three Levels of a Product.
Complete the table below by filling in the blank spaces. All companies have a CORE, ACTUAL and AUGMENTED product or service.
Product or service or brand |
Core Product |
Actual Product |
Augmented Product |
Ford Focus |
Freedom to travel |
A motor car |
|
Spanish Holiday |
Relaxation |
|
Holiday insurance |
Budget/No Frills Airline e.g. EasyJet or Ryanair - |
|
An airline journey |
Food bought during your flight |
Chelsea Football Club |
Excitement and leisure |
Sporting event |
|
Nike |
Association with the best in sports. |
Nike online allows you to personalise your trainers |
|
Hilliers' Garden Centres |
|
Goods for gardens |
Hilliers' gardening club |
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