Product or service or brand

Core Product

Actual Product

Augmented Product

Ford Focus

Freedom to travel

A motor car

Spanish Holiday

Relaxation

Holiday insurance

Budget/No Frills Airline e.g. EasyJet or Ryanair -

An airline journey

Food bought during your flight

Chelsea Football Club

Excitement and leisure

Sporting event

Nike

Association with the best in sports.

Nike online allows you to personalise your trainers

Hilliers' Garden Centres

Goods for gardens

Hilliers' gardening club