Exercise - Three Levels of a Product.

Complete the table below by filling in the blank spaces. All companies have a CORE, ACTUAL and AUGMENTED product or service.

Product or service or brand

Core Product

Actual Product

Augmented Product

Ford Focus

Freedom to travel

A motor car

 

Spanish Holiday

Relaxation

 

Holiday insurance

Budget/No Frills Airline e.g. EasyJet or Ryanair -

 

An airline journey

Food bought during your flight

Chelsea Football Club

Excitement and leisure

Sporting event

 

Nike

Association with the best in sports.

Nike online allows you to personalise your trainers

Hilliers' Garden Centres

 

Goods for gardens

Hilliers' gardening club