Affiliate Marketing Process

Affiliate Marketing Process

In a nutshell affiliate marketing as the basic process. The first step is where the user visits the affiliates blog or social media site (website, twitter, and so on), individuals arrive at a purpose-built landing page, receives an e-mail, use their twitter page, use a PPC advertisement, sees a viral advertisement and so on. The user then clicks on the link and is redirected to the merchant’s landing page or product. Often it is difficult to tell that you have left the affiliates website at all; for example Amazon.com allows you to cut and paste examples of books from their website to be placed on your own. There are a number of ways of doing this. Using cookies the merchant and the affiliate workout how many people have clicked through. Finally the consumer or user books a holiday or buys a book; the code embedded on the affiliate website indicates to the merchant where the sales come from and to whom commission is owed.

Some affiliate have quite complex affiliate management software which is accessible by the merchant and the affiliate; for example an affiliate can work out how much money he is making, and can optimise various pages through digital marketing to improve conversion rates.

Published by

Tim Friesner

Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.