Category: Customers

  • What is a customer?

    What is a customer?

    A customer is a person or company who purchases goods and services.

  • Internal and External Customers

    Internal and External Customers

    This lesson will consider the internal and external customer, how marketing is used to build and nurture customer relationships, and will begin to build your knowledge on the customer loyalty.

  • Consumer Behaviour and Time

    Consumer Behaviour and Time

    Consumer Behaviour Situational Influences and Time Time is something that customers give up in order to shop and this is a very valuable thing! It is necessary to give up time for consumption to occur, but time can affect consumption in three forms: i. Time Pressure— When customers don’t have a lot of time they…

  • Consumer Buyer Behaviour

    Consumer Buyer Behaviour

    Consumer buyer behaviour is focused upon the needs of individuals, groups and organisations. It is important to understand the relevance of human needs to buyer behaviour. This lesson consider buyer behaviour motivations.

  • Consumer Behavior Situational Influences

    Situational influences on consumer behavior (outlet selection) Shopping is an activity that everyone in the world participates in, but what exactly is it? Is a store necessary for shopping to take place? What motivates someone to shop? References Age, Life Phase and Consumption. (24 October 2007). Culture and consumption. Baker, D. (2003). Consumer decision making.…

  • Consumer Behavior Shopping Habits

    Consumer Behavior Situational Influences and Shopping Habits a. Overview Studies find that it’s part of our psychological makeup to do the same things over and over again. Essentially humans are pretty predictable, and stores take advantage of that to get us to buy more. i. If a shopper touches or picks up the merchandise they…

  • Consumer Behavior and Science

    Consumer Behavior The Science Behind Shopping a. Shopping activities. Until the proliferation of the Internet shopping depended on physical stores being located near potential shoppers. Now consumers are purchasing product from around the globe and having it shipped right to their door via the Internet. Consumers can also purchase in other non-traditional ways such as…

  • Consumer Behavior Online Shopping

    Consumer Behavior Situational Influences and Online Shopping a. Why consumers shop online i. Convenience: What could be easier than shopping from your own home (or on the go with a smartphone) anytime you want? c. Online Consumer Lifestyle Segmentation i. Click and Mortar— Only shop online for research, then go to the physical store to…

  • Consumer Behavior and Eating Habits

    Consumer Behavior Situational Influences and Eating Habits What and how people choose to eat is not a conscious decision; it is affected by colors, smells, lighting, plate size and culture. Numerous studies on eating habits have revealed some surprising facts: Teens who buy lunch with cash buy more junk food than if they use a…

  • Consumer Behavior Atmospherics

    Consumer Behavior Situational Influences and Atmospherics The three major situational influences are Time, Place and Conditions. Time—If a customer is in a hurry or the store is crowded this can change the way information is processed. The customer may not have time to consider all the brand alternatives and this will affect what they purchase.…