Category: Enterprise

  • Affiliate marketing

    Affiliate marketing

    Affiliate marketing is a route to market for your small business.  Put simply, you sell digitally through a partner. Affiliate marketing is a process where a small business attracts customers by rewarding some third parties, known as affiliates, for marketing their goods and services, and/or for driving traffic to their website. It feeds your digital…

  • Promoting and advertising your start-up

    Promoting and advertising your start-up

    There are many tools and techniques that will be useful to you when communicating with the outside world.  Think about these tools as another type of mix, let us call it the promotions mix!  Again, you will balance and blend these approaches to suit your business’ needs best. Ask yourself ‘why?’ are you trying to…

  • Value Proposition Canvas

    Value Proposition Canvas Let’s investigate the Value Proposition Canvas: a business tool that can help you create, design and implement value propositions. It is a tool which is used by tutors, trainers and business start-ups to look at the ‘fit’ between customers and our products/services. It is used as a bolt-on to the Business Model…