generationx

Generation X in America

Generation X in America

Generation X (also known as Gen X) is the part of the population born between the Baby Boomers and the Millennials. Although it is accepted that the Generation X demographic was born between 1965 and 1980, academics and marketing researchers typically use dates from the early to mid 1960s up to the early 1980s. Below is a summary of the key traits of Generation X;

  • Born between 1965 and 1980*
  • The “latch-key kids” grew up street-smart but isolated, often with divorced or career-driven parents. Latch-Key came from the house key kids wore around their neck, because they would go home from school to an empty house.
  • Entrepreneurial.
  • Very individualistic.
  • Government and big business mean little to them.
  • Want to save the neighborhood, not the world
  • Feel misunderstood by other generations
  • Cynical of many major institutions, which failed their parents, or them, during their formative years and are therefore eager to make marriage work and “be there” for their children
  • Don’t “feel” like a generation, but they are
  • Raised in the transition phase of written based knowledge to digital knowledge archives; most remember being in school without computers and then after the introduction of computers in middle school or high school
  • Desire a chance to learn, explore and make a contribution
  • Tend to commit to self rather than an organization or specific career. This generation averages 7 career changes in their lifetime, it was not normal to work for a company for life, unlike previous generations.
  • Society and thus individuals are envisioned as disposable.
  • AIDS begins to spread and is first lethal infectious disease in the history of any culture on earth which was not subjected to any quarantine.
  • Beginning obsession of individual rights prevailing over the common good, especially if it is applicable to any type of minority group.
  • Raised by the career and money conscious Boomers amidst the societal disappointment over governmental authority and the Vietnam war.
  • School problems were about drugs.
  • Late to marry (after cohabitation) and quick to divorce…many single parents.
  • Into labels and brand names.
  • Want what they want and want it now but struggling to buy, and most are deeply in credit card debt.
  • It is has been researched that they may be conversationally shallow because relating consists of shared time watching video movies, instead of previous generations.
  • Short on loyalty & wary of commitment; all values are relative…must tolerate all peoples.
  • Self-absorbed and suspicious of all organization.
  • Survivors as individuals.
  • Cautious, skeptical, unimpressed with authority, self-reliant.

Published by

Tim Friesner

Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.