News for Marketing Learners

Today is Wednesday May 16, 2012.

Decision-Making Unit (DMU)

Tuesday 10 April 2012 The Decision Making Unit (DMU) is a collection or team of individuals who participate in a buyer decision process. Generally DMU relates to business or organisational buying decisions rather than to those of a family for example. There are a number of key players in this process namely the initiators, . . . full article>>

Buyer Decision Process (New Lesson)

Monday 09 April 2012 The buyer decision process represents a number of stages that the purchaser will go through before actually making the final purchase decision. The consumer buyer decision process and the business/organisational buyer decision process are similar to each other. Obviously core to this process is the fact that the purchase is . . . full article>>

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