Internal Marketing
Casey Brothers Insurance (CBI) goes to Las Vegas
Objectives.
To communicate the long-term benefits of the change to staff by August 2019.
Strategy.
Internal Marketing
Execution/Implementation/Tactics
Tactic |
Supporters |
Neutral |
Opposers |
Notice Board |
Y |
Y |
N |
Intranet |
Y |
Y |
N |
Video |
Y |
Y |
Y |
Roadshow |
Y |
Y |
Y |
CEO presentation |
Y |
N |
N |
Team Meeting |
Y |
Y |
Y |
Newsletter |
Y |
Y |
Y |
Suggestion Scheme |
N |
Y |
Y |
Application of power |
N |
N |
Y |
Financial Incentive |
Y |
Y |
Y |
Education |
N |
Y |
Y |
Negotiate |
N |
N |
Y |
Satisfaction Survey |
Y |
Y |
Y |
Controls/Evaluation.
- Results of satisfaction survey
- 'Visits' to intranet site and use of forum.
- Attendance to CEO presentation.
- Results of suggestion scheme.
- Disciplinary rates.
- Acceptance of any relocation package.
- Acceptance of any redundancies/early retirement.
