Marketing PowerPoint.

This section contains Marketing Teacher's FREE PowerPoint. Selections are based upon the most popular marketing topics, and could potentially support a number of marketing modules and courses. They work best if they are integrated with lessons from our free Lessonstore.

Marketing Principles PowerPoint

  • 1.Introduction To Marketing

  • Definitions of marketing
  • Implications of marketing
  • The marketing concept
  • The marketing management process
  • 2.Marketing Planning

  • Objectives of a marketing plan
  • Structure and contents of a marketing plan
  • Behavioural problems when managing the process
  • 3.Marketing Research

  • Terminology of marketing research
  • The marketing research process
  • The components of MkIS
  • 5.Buyer Behavior

  • Consumer buying process
  • Maslow's hierarchy of needs
  • Organizational buyer behavior
  • 6.Strategic Development

  • Introduction to Product Life Cycle (PLC)
  • Bowman's strategy clock
  • New product development process
  • 7.Product

  • Product Life Cycle (PLC)
  • Boston Matrix
  • Ansoff's Matrix
  • 8.Price

  • Pricing strategies
  • Winkler - 10 ways to increase price without increasing price!
  • 10.Promotion

  • Elements of the communication process
  • Promotions mix
  • Promotions objectives
  • 11.Implementation

  • The implementation process
  • Total quality and marketing
  • The organizational/stakeholder interface
  • Relationship marketing