This section contains Marketing Teacher's FREE PowerPoint. Selections are based upon the most popular marketing topics, and could potentially support a number of marketing modules and courses. They work best if they are integrated with lessons from our free Lessonstore.

• 1.Introduction To Marketing


• Definitions of marketing
• Implications of marketing
• The marketing concept
• The marketing management process

• 2.Marketing Planning


• Objectives of a marketing plan
• Structure and contents of a marketing plan
• Behavioural problems when managing the process

• 3.Marketing Research


• Terminology of marketing research
• The marketing research process
• The components of MkIS

• 4.The Marketing Environment


• SWOT analysis
• PEST analysis
• Five Forces analysis

• 5.Buyer Behavior


• Consumer buying process
• Maslow's hierarchy of needs
• Organizational buyer behavior

• 6.Strategic Development


• Introduction to Product Life Cycle (PLC)
• Bowman's strategy clock
• New product development process

• 7.Product


• Product Life Cycle (PLC)
• Boston Matrix
• Ansoff's Matrix

• 8.Price


• Pricing strategies
• Winkler - 10 ways to increase price without increasing price!

• 9.Place (Distribution/Logistics)


• Channel intermediaries
• Six basic channel decisions
• Potential influence strategies (Sheth 1989)

• 10.Promotion


• Elements of the communication process
• Promotions mix
• Promotions objectives

• 11.Implementation


• The implementation process
• Total quality and marketing
• The organizational/stakeholder interface
• Relationship marketing