International Marketing PowerPoint
This section contains Marketing Teacher's FREE PowerPoint. Selections are based upon the most popular marketing topics, and could potentially support a number of marketing modules and courses. They work best if they are integrated with lessons from our free Lessonstore.
1. Introduction to International Marketing
- Introduction to global marketing
- The three principles of marketing
- From domestic to global/transnational marketing
- Driving and restraining forces
3. Competing in International Markets
- Fragmented industries
- Concentrated industries
- Emerging industries
5. Analyzing Overseas Markets
- Market information
- Competitive information
- Five rules for international research
- Entry evaluation procedure
7. Market Entry Methods
9. Organizing for International Marketing
11. International Pricing Decisions
13. International Marketing of Services
- The extended marketing mix for services
- Elements of service
- People, physical evidence and process
More Powerpoint Topics
2.International Marketing Environment
4.Culture and International Marketing
- Culture across countries
- Social and cultural influences on buyer behavior
- Self-reference criteria
6.Planning for International Marketing
- Domestic
- International
- Transnational
- Global
8. International Distribution and Logistics
- Today's system of exchange
- Wholesaling
- Retailing
- Global logistics
12. International Communications
- Typical Marcoms (Marketing Communications) tools
- International communications plan
- Tactical decisions
14. Control and International Marketing
- International context of control
- Simple process of control
- Benchmarking
- Balanced Scorecard