Marketing PowerPoint.
This section contains Marketing Teacher's FREE PowerPoint. Selections are based upon the most popular marketing topics, and could potentially support a number of marketing modules and courses. They work best if they are integrated with lessons from our free Lessonstore.
International Marketing PowerPoint
- 1.Introduction to International Marketing
- Introduction to global marketing
- The three principles of marketing
- From domestic to global/transnational marketing
- Driving and restraining forces
- 2.International Marketing Environment
- Environment of global trade
- Barriers to trade
- Forms of agreement
- Five Forces Analysis
- Porter's Diamond (1990)
- 3. Competing in International Markets
- Fragmented industries
- Concentrated industries
- Emerging industries
- 4.Culture and International Marketing
- Culture across countries
- Social and cultural influences on buyer behavior
- Self-reference criteria
- 5. Researching and Analyzing Overseas Markets
- Market information
- Competitive information
- Five rules for international research
- Entry evaluation procedure
- 6.Planning for International Marketing
- Domestic
- International
- Transnational
- Global
- 7. Market Entry Methods
- Strategic reasons for investing in local operations
- Methods of overseas production
- Exporting options
- 8. International Distribution and Logistics
- Today's system of exchange
- Wholesaling
- Retailing
- Global logistics
- 9. Organizing for International Marketing
- Organisation by product or brand/Matrix organisations
- Centralisation v decentralisation
- Human resource implications
- 10. Standardization v Adaptation
- Three levels of product
- Advantages/disadvantages of standardisation
- Problems with standardisation
- 11. International Pricing Decisions
- Keegan's four steps to global pricing strategy
- Problems with pricing for multinational markets
- Grey markets
- 12. International Communications Decisions
- Typical Marcoms (Marketing Communications) tools
- International communications plan
- Tactical decisions
- 13. International Marketing of Services
- The extended marketing mix for services
- Elements of service
- People, physical evidence and process
- 14. Control and International Marketing
- International context of control
- Simple process of control
- Benchmarking
- Balanced Scorecard
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