Category: Tim Friesner’s Blog

Interactive Video Marketing

Engaging Audiences through Interactive Video Marketing Introduction: In the ever-evolving landscape of digital marketing, interactive video has emerged as a dynamic and immersive tool to captivate audiences. This lesson explores the essence of interactive video marketing, delving into its key components, benefits, and strategies that businesses can employ to create compelling and participatory experiences for…
Neuro-Marketing

Decoding Consumer Behavior: A Deep Dive into Neuro-Marketing Introduction: Neuro-marketing, at the intersection of neuroscience and marketing, delves into the intricate workings of the human brain to understand and influence consumer behavior. This lesson explores the fundamentals of neuro-marketing, the neurological processes that shape decision-making, and how businesses can leverage this knowledge to create more…
Social Media Marketing

Mastering Social Media Marketing: Strategies for Success Introduction: Social media has evolved into a powerful platform for marketing, offering businesses the opportunity to connect with their audience, build brand awareness, and drive engagement. In this lesson, we will explore the key components of effective social media marketing, strategies for maximizing impact, and the evolving landscape…
Gamification in Marketing

Gamification in Marketing: Strategies for Engaging and Retaining Audiences Introduction: Gamification has emerged as a powerful strategy in marketing, leveraging elements of game design to enhance customer engagement, foster brand loyalty, and drive business success. In this lesson, we will explore the concept of gamification, its key components, and how businesses can effectively integrate game-like…
Loyalty Programs

Loyalty Programs: Building Customer Connections and Enhancing Business Success Introduction: Loyalty programs have become a cornerstone of modern business strategies, fostering lasting connections between brands and their customers. These programs aim to incentivize repeat business, reward customer loyalty, and ultimately contribute to a company’s long-term success. In this lesson, we’ll delve into the significance of…
AI Chatbots for Marketing

Integrating Emotional Intelligence into AI Chatbots: A Comprehensive Lesson Introduction: As Artificial Intelligence (AI) continues to advance, the integration of emotional intelligence into AI chatbots has become a crucial area of development. Emotional intelligence enables machines to understand, interpret, and respond to human emotions effectively. In this lesson, we explore the significance of emotional intelligence…
Data Privacy Regulations:

Navigating Data Privacy Regulations: A Comprehensive Lesson Introduction: As technology continues to advance, the importance of safeguarding individuals’ personal information has become a critical concern. Data privacy regulations aim to protect the rights and privacy of individuals while ensuring responsible data handling by businesses. This lesson delves into the significance of data privacy regulations, the…
Diversity and Inclusivity in Marketing

Diversity and Inclusivity in Marketing: A Strategic Approach Introduction: In today’s dynamic marketplace, where consumers are more diverse than ever, recognizing and embracing diversity and inclusivity in marketing is not just an ethical choice but also a strategic imperative. This lesson explores the importance of diversity and inclusivity in marketing, examining how brands can authentically…
Sustainability as a Core Brand Value.

A Comprehensive Lesson Introduction: In recent years, the concept of sustainability has evolved from being a niche concern to a fundamental aspect of business strategy. As consumers become more environmentally conscious, brands are increasingly recognizing the importance of integrating sustainability into their core values. This lesson aims to explore the significance of sustainability as a…
Marketing Concepts and Principles

I. Introduction Marketing is a dynamic and integral part of business that involves understanding, creating, communicating, and delivering value to customers. In this lesson, we will explore the fundamental concepts and principles that form the basis of modern marketing practices. By the end of this lesson, you should have a solid understanding of the marketing…
Augmented Reality (AR) in Marketing

In the dynamic landscape of marketing, staying ahead of the curve is crucial for businesses looking to capture the attention of their target audience. One technology that has emerged as a game-changer in this regard is Augmented Reality (AR). AR seamlessly blends the digital and physical worlds, enhancing the real-world environment with computer-generated information. In…
Transforming Marketing: The Power of Blockchain Technology

In the ever-evolving landscape of marketing, technology plays a pivotal role in shaping strategies, enhancing efficiency, and ensuring transparency. Among the transformative technologies, blockchain stands out as a revolutionary force, offering a decentralized and secure way to conduct transactions and manage data. In this article, we explore the intersection of blockchain and marketing, delving into…
Voice Search Optimization

Voice search optimization for marketing is a strategic approach to enhance a brand’s online visibility and accessibility through voice-activated search queries. As voice-enabled devices and virtual assistants like Siri, Google Assistant, and Amazon Alexa become increasingly prevalent, businesses must adapt their digital marketing strategies to align with the evolving search landscape. Understanding Voice Search Voice…
Generation Alpha

In the ever-evolving landscape of generational shifts, a new cohort is emerging – Generation Alpha. Born from the mid-2010s onward, these youngsters are the children of Millennials and the first wave of Generation Z. While they are still in the early stages of development, Generation Alpha is already shaping up to be a distinct and…
AI-Driven Hyper-Personalization.

What is AI-Driven Hyper-Personalization? In the fast-paced world of marketing, staying ahead requires a keen understanding of consumer behavior and the ability to deliver personalized experiences. In recent years, Artificial Intelligence (AI) has emerged as a game-changer, offering marketers unprecedented capabilities to tailor interactions with consumers on an individual level. This article explores the transformative…
Top 20 Marketing Trends 2024.

The year 2024 is poised to usher in a new era for marketers, marked by unprecedented shifts in technology, consumer behavior, and market dynamics. As we look ahead, it becomes imperative to anticipate the evolving trends that will shape the marketing landscape. This comprehensive exploration presents the top 20 marketing predictions for 2024, backed by…
Meta (Facebook) Marketing Analytics

Unlocking Success: A Comprehensive Guide to Meta Marketing Analytics Introduction: In the ever-evolving landscape of digital marketing, Meta remains a juggernaut, providing unparalleled opportunities for businesses to connect with their audience. However, the key to success lies not just in posting engaging content but in understanding the impact of those efforts through robust Meta Marketing…
ChatGPT Analytics

The Analytical Power of ChatGPT: A Comprehensive Exploration Introduction: ChatGPT, developed by OpenAI, has emerged as a groundbreaking language model, pushing the boundaries of natural language processing (NLP) and artificial intelligence (AI). In this article, we delve into the analytics capabilities of ChatGPT, examining its strengths, applications, and impact on various industries. Understanding ChatGPT: ChatGPT,…
Twitter Marketing

What is Twitter Marketing? Twitter is one of the most popular social media platforms, with over 330 million active users as of 2021. With its fast-paced, real-time nature, Twitter presents unique opportunities for brands to engage with audiences and build strong connections. In this article, we will explore the various tactics and strategies that brands…
Marketing and IOT (Internet of Things)

The Internet of Things (IoT) is a network of physical devices that are connected to the internet, allowing them to collect and exchange data. IoT has the potential to transform the way that businesses operate, including the field of marketing. In this article, we will explore how IoT is being used in marketing and the…
Instagram Marketing

What is Instagram Marketing? Instagram is one of the most popular social media platforms in the world, with over one billion monthly active users. This platform has become a vital tool for businesses looking to connect with their target audience, build brand awareness, and promote their products or services. In this article, we will explore…
Marketing and Machine Learning

Marketing and machine learning are two fields that have seen significant growth in recent years. Machine learning algorithms are being used in marketing to analyze customer data, automate repetitive tasks, and improve the effectiveness of marketing campaigns. This has led to a more data-driven approach to marketing, which can help organizations to better understand their…
Sentiment Analysis for Digital Marketing.

Sentiment analysis, also known as opinion mining, is a branch of natural language processing (NLP) that deals with analyzing the emotional tone of text data. The goal of sentiment analysis is to identify the sentiment expressed in a piece of text, whether it is positive, negative, or neutral. Sentiment analysis has become increasingly important in…
Neural Network Marketing

Neural Network Marketing: An Overview Neural networks are a subset of artificial intelligence that are modeled after the structure and function of the human brain. They consist of interconnected nodes or neurons that can learn and adapt to new information over time. Neural networks have become increasingly important in the field of marketing, as companies…
Marketing and Machine Learning:

What is the relationship between marketing and machine learning? Machine learning is a subset of artificial intelligence that involves training algorithms to automatically identify patterns in data and make predictions or decisions based on those patterns. In recent years, machine learning has become an increasingly important tool in the field of marketing, as companies look…
The Evolution of the Web.

The World Wide Web, commonly known as the web, has become an integral part of modern society. It has revolutionized the way we communicate, work, and access information. However, the web we know today has evolved significantly since its inception in 1989. This article provides an overview of the evolution of the web, from its…
Marketing and Industry 4.0

Industry 4.0 is a term used to describe the current trend of automation and data exchange in manufacturing technologies. The concept is based on the use of digital technology and the Internet of Things (IoT) to create smart factories that can operate with a high level of automation and efficiency. In this article, we will…
Marketing and ChatGPT

How can ChatGPT be used for marketing? ChatGPT has immense potential for marketing due to its ability to engage in natural language conversations with customers. Here are some ways in which businesses can use ChatGPT for marketing: These are just some of the ways in which ChatGPT can be used for marketing. However, to fully…
Marketing and predictive analytics.

What are predictive analytics? Predictive analytics is a set of statistical techniques and machine learning algorithms used to predict future outcomes based on historical data. It is used in various fields such as marketing, finance, healthcare, and manufacturing to forecast customer behaviour, identify potential risks, and optimize business processes. In this article, we will explore…
Mobile Marketing

What is mobile marketing? Mobile marketing refers to the practice of reaching and engaging customers and potential customers through mobile devices such as smartphones, tablets, and wearable technology. This type of marketing involves creating and delivering targeted messages and advertisements that are optimized for the smaller screens and shorter attention spans of mobile users. Mobile…
Facebook Marketing

What is Facebook Marketing? Facebook is the world’s largest social media platform, with over 2.8 billion active users as of 2021. With such a massive user base, Facebook offers unparalleled opportunities for brands to reach and engage with audiences in new and innovative ways. In this article, we will explore the various tactics and strategies…
Marketing and AI (Artificial Intelligence)

Marketing and AI (Artificial Intelligence) are two rapidly growing fields that are intersecting in the modern business landscape. AI is being used to automate and streamline many of the marketing processes that were once manual, giving organizations new insights and abilities to better target and engage with customers. Marketing and AI can be used together…
Snapchat Marketing

What is Snapchat marketing? Snapchat is a social media platform that has become increasingly popular in recent years, particularly among younger generations. With its focus on ephemeral content, filters, and augmented reality (AR) features, Snapchat offers a unique opportunity for marketers to reach and engage with audiences in new and innovative ways. Snapchat marketing involves…
Influencer Marketing

What is influencer marketing? Influencer marketing is a form of marketing that involves using individuals who have a significant online following to promote a brand’s products or services. With the rise of social media platforms and the growing popularity of online content creators, influencer marketing has become an increasingly important aspect of modern marketing. The…
Data-driven Marketing

What is data-driven marketing? Data-driven marketing is the practice of using data to inform marketing strategies and tactics. By collecting and analyzing data on customer behavior, preferences, and demographics, businesses can create targeted and personalized marketing messages that are more likely to resonate with their desired audience. In this article, we will explore the key…
Mobile App Analytics for Marketing

What are mobile marketing app analytics for marketing? Mobile app analytics for marketing is the process of measuring, analyzing, and interpreting data collected from mobile applications to improve marketing strategies. With the increasing popularity of mobile apps, businesses are now investing heavily in mobile app analytics to better understand user behavior and engagement. In this…
Mobile Marketing Analytics

What are mobile marketing analytics? Mobile marketing analytics is a process of gathering data and insights from mobile marketing campaigns and mobile applications. This data is then analyzed to improve marketing campaigns, optimize user experience, and drive business growth. Mobile marketing analytics helps organizations to understand user behavior, preferences, and needs, which can help them…
Social Media Analytics for Marketing

What are social media analytics for marketing? Social media analytics is the practice of collecting and analyzing data from social media platforms to make informed business decisions. In the context of marketing, social media analytics can help businesses understand their target audience, track the success of their social media campaigns, and identify areas for improvement.…
Marketing Geoanalytics

What are marketing geoanalytics? Geoanalytics is the process of analyzing and visualizing spatial data to extract insights and gain a better understanding of the relationships between location, demographic, and behavior. By using this approach, companies can leverage their data to make more informed decisions in their marketing efforts. In this article, we will explore the…
Virtual Commerce

What is virtual commerce (v-commerce)? Virtual commerce, or v-commerce, is the buying and selling of goods and services in virtual environments, such as online games, social media platforms, and virtual reality experiences. With the rise of digital technologies and the growing popularity of virtual worlds, v-commerce has become an increasingly important aspect of modern retail.…
What are marketing analytics?

Marketing analytics is the process of collecting, analyzing, and interpreting data related to marketing activities to make better decisions and improve business performance. Marketing analytics helps organizations to better understand their customers, their preferences, and their behaviors, as well as the effectiveness of their marketing campaigns and strategies. Marketing analytics relies on a wide range…
Metaverse Marketing

Metaverse marketing refers to the promotion of products and services within virtual reality environments, known as metaverses. The term “metaverse” was coined by science fiction author Neal Stephenson in his 1992 novel “Snow Crash,” and it refers to a virtual world that is shared by millions of people and that can be accessed through a…
TikTok Marketing

What is TikTok Marketing? TikTok is a social media platform that has become increasingly popular in recent years, particularly among younger generations. With its short-form video format and emphasis on creativity and entertainment, TikTok offers a unique opportunity for marketers to reach and engage with audiences in new and innovative ways. TikTok marketing involves using…
5Vs of Big Data in Marketing

Big data has revolutionized the way marketers approach their work, providing access to a wealth of information about consumer behavior, preferences, and attitudes. The five Vs of big data – volume, variety, velocity, veracity, and value – are particularly relevant to marketing, as they highlight the challenges and opportunities presented by the vast amount of…
Disney SWOT Analysis

Disney is a multinational mass media corporation known for its entertainment and media products. The company has a diversified portfolio that includes television networks, movie studios, theme parks, resorts, and consumer products. A SWOT analysis can help identify the internal strengths and weaknesses of the company, as well as the external opportunities and threats it…
Uber SWOT Analysis

Uber is a multinational transportation network company that offers ride-sharing and food delivery services in over 900 metropolitan areas across the world. Since its inception in 2009, Uber has revolutionized the transportation industry by providing an innovative and convenient service to customers. However, like any other company, Uber faces various internal and external factors that…
Customer Relationship Management (CRM) and Big Data.

Customer Relationship Management (CRM) is a business strategy aimed at building and maintaining long-term relationships with customers through effective management of customer interactions, data, and feedback. Big data, on the other hand, refers to the large volumes of structured and unstructured data generated from various sources. The integration of big data and CRM can provide…
Transformative Marketing

What is transformative marketing? Transformative marketing is a concept that refers to the way in which marketing practices can change over time to adapt to new technologies and consumer demands. According to V. Kumar (2018), transformative marketing is a shift from traditional marketing practices to a more customer-centric and technology-driven approach that aims to create…
Digital Marketing Competitor Analysis

How can a marketing competitor audit be more ‘digital?’ In this lesson we’re going to look at digital marketing and a digital marketing competitor analysis. One of the problems that you may encounter when learning about marketing is that the competitor analysis is often a traditional or transactional competitor analysis that would have been done…
Why do you need a website?

The first place that any of your potential customers or clients will look for you is on the Internet. So obviously your website needs to be a digital representation of everything that’s great about your small business. Not having a website isn’t a choice. So where do you begin? It is all down to you,…
Simple viral marketing

Viral marketing is an often discussed term, but how will it help you to market your small business? Viral marketing is the equivalent of online word-of-mouth. Viral marketing, aka Buzz marketing, uses all of the digital marketing media to disseminate a message which is passed along from person to person; it is viral because it…
Your own affiliate program

Why not consider your own affiliate programme? You would be the merchant (as Amazon was in the example) Benefits of affiliate marketing, as a merchant. everything is tracked and so each stage can be checked by the merchant and the affiliate; this means that both parties are accountable. You pay for performance. If there is…
Affiliate marketing

Affiliate marketing is a route to market for your small business. Put simply, you sell digitally through a partner. Affiliate marketing is a process where a small business attracts customers by rewarding some third parties, known as affiliates, for marketing their goods and services, and/or for driving traffic to their website. It feeds your digital…
Google Small Business

Google Small Business is a YouTube channel which helps small businesses to succeed on the Internet by connecting them with each other as a community, and with Google’s own experts. It a really interesting place to find some easy to use advice about how to succeed using the Internet. Simply search for it on YouTube.…
AdWords – getting started

Signing up for Google AdWords is very straightforward. You simply start an account, and if you get stuck you can telephone a Google advisor to help you. You can tailor your advertising to suit specific customers, and you can change your advertising campaign throughout the year. You are able to measure the impact of your…
Pay-Per-Click Advertising (PPC)

The majority of online advertising today is conducted using a Pay-Per-Click advertising (PPC). If you look at the top of a Google search, you will see a series of the adverts before the actual search engine results appear. Here’s an example of a search for ‘cheap+pianos.’ Google AdWords These are paid-for adverts using a product…
Measuring the success of your campaign

Most of us do not have the time to measure success. However, evaluating how successful your campaigns and promotions have been, is an important way to learn. Use this learning to make your campaign and promotions more effective and profitable in the future. Here are a few tips on ways to gather information on the…
Outdoor marketing

Outdoor – posters, billboards and transportation Outdoor advertising, which is also known as Out-Of-Home advertising (OOH), is all advertising that your customers are exposed to when outdoors! It is surprising how much advertising you can be exposed to whilst you are on the go. You will see advertising whilst walking, or using any form of…
Small business advertising plan

Your outline advertising plan in 7 steps. Who is the potential TARGET AUDIENCE of the advert? These are your potential customers. WHAT do I wish to communicate to this target audience? Tell them about your product or service, its benefits, attributes and features. Tell them about your brand! Why is this message so IMPORTANT to…
Advertising for entrepreneurs

Your advertising will direct a message to large numbers of potential customers with one single communication! A couple of simple things to remember here: firstly, advertising needs to be aimed at specific potential customers from whom you need to make a profit; which leads nicely on to secondly, advertising needs to be cost effective. It…
Promoting and advertising your start-up

There are many tools and techniques that will be useful to you when communicating with the outside world. Think about these tools as another type of mix, let us call it the promotions mix! Again, you will balance and blend these approaches to suit your business’ needs best. Ask yourself ‘why?’ are you trying to…
Tips and techniques for successful blogging

Tips and techniques for successful blogging Now that you’ve discovered the power of successful blogging for entrepreneurs, start-ups or small businesses, make the most of your writing time by considering some of the following tips. Design a publishing schedule, and stick to it. You do not have to write an entry every day. Find out…
Blogs for entrepreneurs

Writing a successful blog for your idea, start-up or small business If you are new to blogging, then the whole topic of writing a successful blog for your small business, idea or start-up, may seem a little daunting. This section will consider the pros and cons of a blog, and offer advice and tips on…
Get your business on Facebook

Why is Facebook ideal for your business? Worldwide, there are over 1.65 billion monthly active Facebook users which is a 15 percent increase year over year. So, you can see that Facebook is an ideal avenue for you to communicate your messages, and so your products or services. Age 25 to 34, with 29.7% of…
Marketing for Entrepreneurs, Start-Ups and Small Businesses, by Tim Friesner.

Marketing for Entrepreneurs, Start-Ups and Small Businesses, by Tim Friesner. People market ideas, products and services for all sorts of reasons; you might want to make the world better for everyone, you might desire recognition for yourself, you might not like working for other people, or you might have found yourself unemployed for a whole…
How much digital marketing is enough?

With your digital strategy you need to decide how much of your valuable time & resources you are willing to dedicate. In order to do this, there are a series of questions which you need to ask yourself; spend some time thinking about this because the digital world is full of smoke and mirrors.
20 Networking Tips for Entrepreneurs

Networking for entrepreneurs and small businesspeople often involves meeting new contacts and developing existing relationships.
Social Media Audit

Social Media Audit The social media audit is an important part of the digital marketing planning process. Social media is an opportunity for consumers to generate their own content, and many of the top-ranking results of an Internet search will result in social media content – in relation to companies, brands, and products and services.…
TOWS Analysis

What is TOWS Analysis? TOWS analysis is a tool which is used to generate, compare and select strategies. Strictly speaking it is not the same as SWOT analysis, and it is certainly not a SWOT analysis which focuses on threats and opportunities. This is a popular misconception. TOWS may have similar roots. TOWS is a…
Baby Boomers in America

Baby boomers are the demographic of people who were born just after the Second World War; this would give the baby boomer generation an approximate date of between 1946 and 1964 . World war two ended in a 1945, and as a rule of thumb baby boomers are the children who are born as the…
Rocket Internet’s Business Model.

The clone factory is based upon Rocket Internet and their business strategy for dominance in Germany and other parts of the world.
Marketing Crossword.

Marketing Crossword This is a free marketing crossword. This example contains many of the basic marketing tools and models that you might find in an essentials of marketing course. Why not post your answers below? Enjoy. ACROSS 6 What is the topic of this crossword? 7 What do you charge for a product? One of…
Content Marketing

Content marketing is the management of content to engage visitors and customers. So any medium which is on a webpage or social network can form the basis of content.