rebates for marketing

What is a rebate? marketing and rebates

Rebates for marketing

A rebate is a cash refund.  The difference between a rebate and a coupon, is that the rebates are claimed after you good or service has been purchased.  There are some other rather interesting rebating techniques that you might use.  For example, you may set a target for your customer to reach in terms of the cash value of products that they consume over time.  Then, if your customer increases purchases from $2000 per annum to $10,000 per annum you might agree a rebate of $1000 at the end of the period.  This means that you have increased your sales from $2000 to $9000!  Remember to cost any promotion carefully.

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Tim Friesner

Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.