If you haven’t studied online before, you’re going to need to see for yourself what is involved. No problems. You can sign up for a FREE online marketing course here and now.

• You do not need to pay anything.
• You do not need to give us any payment details – at all.
• You can use the marketing course for as long as you like – for nothing.
• You can opt out at anytime.
• You’ll be sent login details automatically by email once you have registered.

Sign up for our free course trial.

No experience or qualifications are needed

This is an ‘open’ qualification, which means you do not need any previous qualifications or marketing experience. However, if you are working or have some business experience, this will certainly help you put your learning into context.

Typical profiles include:

• Those undertaking junior marketing, secretarial or administrative roles.
• Individuals in jobs with some marketing involvement.
• Event management assistants.
• Personal assistants.
• Customer service assistants/call centre employees.
• Non-marketers wanting to develop a broader knowledge or understanding of marketing or to move into marketing.
• Modern apprenticeship equivalents.

What will you learn?

• Understand the function of marketing and its role in an organisation.
• Know about the four Ps (product, price, place and promotion) and how to apply the marketing mix.
• Understand more about customers and managing customer relationships.
• Be able to communicate to both internal and external customers using a variety of different means.

There are Two modules namely What is Marketing? and Understanding Customer Relationships. They are pitched at Level 3 which is the same as the British A-level, or the European Baccalaureate.

What is Marketing?

This unit provides a backdrop to the importance of marketing in terms of what marketing is and how it is defined. It focuses on the role of marketing, its cross-functional importance and its contribution to business success. It also looks at the role of marketing as a service provider within the organisation.

Learning Outcomes

• Determine the importance of marketing as a cross-functional activity contributing towards business success.
• Explain the importance of understanding the organisation’s marketing environment and the impact it has upon an organisation’s ability to satisfy customer needs and wants.
• Identify each element of the marketing mix in the context of customer needs and achieving customer satisfaction.
• Apply the marketing mix to a range of different organisational sectors and contexts.

Understanding Customer Relationships (UCR)

This unit focuses on developing an understanding of internal and external customers, and considers how a knowledge and understanding of customers can assist in designing appropriate marketing activities to engage and support customers to achieve long-term customer loyalty.

Learning Outcomes

• Explain the importance of understanding customers, and how marketing information aids the better development of marketing activities to achieve customer satisfaction.
• Explain the value and importance of internal and external relationships of the organisation and the importance of networking, collaboration and co-operation in order to develop and maintain relationships.
• Explain the different ways in which to communicate with both internal and external customers in order to develop, maintain and strengthen customer relationships.
• Explain the requirements for developing effective and efficient customer.

What is the online learning experience?

• We focus on you and your learning needs. So we run an induction with you that lasts about 45 minutes. We make sure that the course is right for you, that you meet your named personal tutor, and that you are ready to start your studies.
• We are qualified and experienced marketing teachers. We are friendly and approachable.
• We use a robust Virtual Learning Environment (VLE) like those used in many universities, colleges and schools. It’s easy to use.
• Our online resources are available 24/7, so study when it suits you.
• Start when you are ready. (Introductory Certificate Only)
• Study from your PC, tablet or SmartPhone.
• Students particularly take advantage of our screen-capture video lessons in High Definition (HD). See our FREE Videos for examples
• We have a whole range of text-based lessons online.
• We are accredited by The Chartered Institute of Marketing (CIM).
• There are dozens of online Quizzes with instant feedback.

You can start at any time

Since the course is delivered using a mixture of digital resources and one-to-one / group tutorials online, then all we need to do is work out a schedule that best fits with you. Contact us today to discuss your requirements.

Important: You will need to fit in with CIM’s assessment schedule, and pay close attention to the deadlines for registering for each assessment. Follow this link to the Chartered Institute of Marketing’s Exam Timetable, and please pay close attention to the cut-off points for assessment entry.

Stay registered with Marketing Teacher for 2 years.

You can start the Chartered Institute of Marketing Introductory Certificate in Marketing at any time. Generally, most students complete both modules in 3 – 6 months. Please contact us to find out more about assessment deadlines and timings. Regardless, you stay registered with Marketing Teacher for 24-months.

Terms and conditions apply.

There are two separate sets of fees. You need to take into account fees to Marketing Teacher Ltd for tuition as well and CIM’s membership and assessment fees. Totals are below.

Marketing Teacher’s Fees

Each module for the Introductory Certificate in Marketing costs £250.00 individually, or the equivalent in your local currency. That’s £500.00 in total for all of your online / distance tuition fees to Marketing Teacher Ltd. PayPal will convert fees to your own currency automatically, or you can pay us by cheque or BACS/CHAPS directly into our account. Please contact us if you’d like more information.

CIM’s Fees

CIM also have fees for membership and assessment. As of March 2013 these fees are:

• Membership UK and Western Europe £140.00 per annum
• Membership International / non-UK £100.00 per annum
• Assessment fees @ £55 each x 2 = £110.00
• Recommended CIM Study Guide £25.00

Fees are payable directly to CIM – online or using a form (which we will check for you if you prefer)

Total Fees

Total for a UK/Western European Student is £775.00

Total for an international / non-UK Student is £735.00, or equivalent in your local currency

There are two assessments

Both units will have a single assessment as follows:

• Unit 1: What is Marketing? – 1 hour multiple choice test. You need to achieve 65% to pass.
• Unit 2: Understanding Customer Relationships – 3000 word assignment based on your company, or another of your choice. You need to achieve 50% to pass.

Contact Marketing Teacher is you’d like to discuss assessments.

Marketing Teacher is ideal for non-UK students

Marketing Teacher’s online / distance learning approach is ideal for non-UK students. You are supported by our friendly and enthusiastic online tutors, and have access to the same online lessons and resources as British students. Distance really doesn’t matter. Module One – What is Marketing? is assessed by a 1-hour exam which can often be taken in your own country. Obviously CIM can’t arrange for exams to be taken in every city in every nation – so please contact Marketing Teacher to find out about your exam options.

The typical profiles might include:

• Marketing assistants.
• Marketing co-ordinators.
• Marketing executives.
• Marketing managers in SMEs without formal marketing qualifications.
• Non-marketers with aspirations for marketing.
• Existing marketers wanting to become more specialist.

What will you learn?

• Understand the function and fundamentals of marketing in some depth – including how to write and execute a marketing plan.
• Know the many different ways of understanding and communicating with customers, and the function these methods serve.
• Understand your organisation’s marketing environment, its many constituent parts, and how they work in unison.
• Apply practical knowledge – including the collecting and analysing of data, and the establishment of marketing budgets.

Unit 1 – Marketing Essentials

The aim of this unit is to provide a detailed explanation of the key theories and practice behind marketing as an exchange process and a business function. This unit introduces individuals to the importance of the marketing planning process and the role of marketing across the organisation.

Unit 2 – Assessing the Marketing Environment

The aim of this unit is to provide an understanding of the nature and scope of the internal and external marketing environment with broad consideration of the impact of international and global marketing. The unit addresses the key characteristics of the marketing environment and assesses the impact of market forces that are uncontrollable and how an organisation responds to them.

Unit 3 – Marketing Information and Research

This unit focuses on the importance of marketing information in gaining a more in depth understanding of both the market in which the organisation operates and the customers it seeks to serve. The unit explores different research methodologies and encourages consideration of complementary approaches to collecting a range of market and customer information.

Unit 4 – Stakeholder Marketing

By the end of this qualification you should be able to:

The focus of this unit is to recognise the nature and scope of an organisation’s diverse range of stakeholders (of which customers are part) and their relative importance to the marketing process and the market oriented organisation.

The unit considers how to manage stakeholder relationships effectively, in terms of utilising a marketing mix that influences and satisfies stakeholder needs in line with the organisation’s business and marketing objectives.,/p>

What is the online learning experience?

• We focus on you and your learning needs. So we run an induction with you that lasts about 45 minutes. We make sure that the course is right for you, that you meet your named personal tutor, and that you are ready to start your studies.
• You attend a series of online lectures at various prearranged times, which are then made available for you to review on our Virtual Learning Environment (VLE) at your convenience
• We are qualified and experienced marketing teachers. We are friendly and approachable.
• We use a robust Virtual Learning Environment (VLE) like those used in many universities, colleges and schools. It’s easy to use.
• Our online resources are available 24/7, so study when it suits you.
• Start at any one of four points during the year – March, June, September and December.
• Study from your PC, tablet or SmartPhone.
• You have access to all of the Introductory Certificate in Marketing learning resources for no extra cost. Students particularly take advantage of our screen-capture video lessons in High Definition (HD), and the interactive quizzes. See our FREE Videos for examples
• We have a whole range of text-based lessons online.
• We are accredited by The Chartered Institute of Marketing (CIM).

Important dates and deadlines.

Important: You will need to fit in with CIM’s assessment schedule, and pay close attention to the deadlines for registering for each assessment. Follow this link to the Chartered Institute of Marketing’s Exam Timetable, and please pay close attention to the cut-off points for assessment entry.

Important: As you begin your studies, you  must decide when it is best for you to take your assessment (see What are the assessments? below). An exam can be moved to a later date – but CIM will charge you a fee for this, or you will need to pay your examination fee again. With written assignments, which you submit to Marketing Teacher, you must tell us when you wish to submit because the assessment changes. For example the June assessment for Stakeholder Marketing will be different to the December assessment. If you decide to delay a written assessment, CIM will charge a fee and Marketing Teacher will also impose a charge. Please give yourself plenty of time to prepare for submission, and do not rush the learning process.

Typical Start and End Dates.

You can start the Chartered Institute of Marketing Professional Certificate in Marketing at one of four points during the year – January, March and September.

• Begin your studies in March. Complete your first two modules by June or September, and your final two modules by September or December.
• Begin your studies in June. Complete your first two modules by September or December, and your final two modules by December or March.
• Begin your studies in September. Complete your first two modules by December or March, and your final two modules by March or June.
• Begin your studies in January. Complete your first two modules by March or June, and your final two modules by June or September.

Most students opt to complete the Chartered Institute of Marketing Professional Certificate in Marketing in 9 – 12 months, which is the equivalent to an academic year.

Terms and conditions apply.

There are two separate sets of fees. You need to take into account fees to Marketing Teacher Ltd for tuition as well and CIM’s membership and assessment fees. Totals are below.

Marketing Teacher’s Fees

Each module for the Introductory Certificate in Marketing costs £250.00 individually, or the equivalent in your local currency. That’s £1000.00 in total for all of your online / distance tuition fees to Marketing Teacher Ltd. PayPal will convert fees to your own currency automatically, or you can pay us by cheque or BACS/CHAPS directly into our account. Please contact us if you’d like more information.

CIM’s Fees

CIM also have fees for membership and assessment. As of March 2013 these fees are:

• Membership UK and Western Europe £140.00 per annum
• Membership International / non-UK £100.00 per annum
• Assessment fees @ £70 each x 4 = £280.00
• [Recommended CIM Study Guides x 4= £100.00 which are included in your fees to Marketing Teacher Ltd - UK and Western Europe only]

Fees are payable directly to CIM – online or using a form (which we will check for you if you prefer)

Total Fees

Total for a UK/Western European Student is £1,420.00.

Total for an international / non-UK Student is £1,280.00, or equivalent in your local currency (without study guides).

There are four assessments

All four units will have a single assessment as follows:

Exams

Assignments

Marketing Teacher is ideal for non-UK students

Marketing Teacher’s online / distance learning approach is ideal for non-UK students. You are supported by our friendly and enthusiastic online tutors, and have access to the same online lessons and resources as British students. Distance really doesn’t matter. Unit 1 Marketing Essentials and Unit 2 Assessing the Marketing Environment are assessed by exams which can often be taken in your own country. Obviously CIM can’t arrange for exams to be taken in every city in every nation – so please contact Marketing Teacher to find out about your exam options. Unit 3 Marketing Information and Research and Unit 4 Stakeholder Marketing are assessed by written reports which you submit to Marketing Teacher.