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* Answers to exercises

Answer – Swot Analysis

SWOT Analysis

Strengths, Weaknesses, Opportunities and Threats (SWOT).

Highly Brill Leisure Center has hired you to help them with their marketing decision making.

Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues:

Answer

As you can see Marketing Teacher’s answer does not completely agree with yours. This does not mean that you are wrong. It simply means that the results of your analysis are represented in a different way. Points 2 and 10 are difficult to place. Point 2 depends on whether or not wave machines or a whirlpool have a distinct competitive advantage over a competition standard pool. Point 10 is an internal strength and an external opportunity.

Tim Friesner

Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.

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