Author: Tim Friesner

  • Interactive Video Marketing

    Interactive Video Marketing

    Engaging Audiences through Interactive Video Marketing Introduction: In the ever-evolving landscape of digital marketing, interactive video has emerged as a dynamic and immersive tool to captivate audiences. This lesson explores the essence of interactive video marketing, delving into its key components, benefits, and strategies that businesses can employ to create compelling and participatory experiences for…

  • Neuro-Marketing

    Neuro-Marketing

    Decoding Consumer Behavior: A Deep Dive into Neuro-Marketing Introduction: Neuro-marketing, at the intersection of neuroscience and marketing, delves into the intricate workings of the human brain to understand and influence consumer behavior. This lesson explores the fundamentals of neuro-marketing, the neurological processes that shape decision-making, and how businesses can leverage this knowledge to create more…

  • Social Media Marketing

    Social Media Marketing

    Mastering Social Media Marketing: Strategies for Success Introduction: Social media has evolved into a powerful platform for marketing, offering businesses the opportunity to connect with their audience, build brand awareness, and drive engagement. In this lesson, we will explore the key components of effective social media marketing, strategies for maximizing impact, and the evolving landscape…

  • Gamification in Marketing

    Gamification in Marketing

    Gamification in Marketing: Strategies for Engaging and Retaining Audiences Introduction: Gamification has emerged as a powerful strategy in marketing, leveraging elements of game design to enhance customer engagement, foster brand loyalty, and drive business success. In this lesson, we will explore the concept of gamification, its key components, and how businesses can effectively integrate game-like…

  • Loyalty Programs

    Loyalty Programs

    Loyalty Programs: Building Customer Connections and Enhancing Business Success Introduction: Loyalty programs have become a cornerstone of modern business strategies, fostering lasting connections between brands and their customers. These programs aim to incentivize repeat business, reward customer loyalty, and ultimately contribute to a company’s long-term success. In this lesson, we’ll delve into the significance of…

  • AI Chatbots for Marketing

    AI Chatbots for Marketing

    Integrating Emotional Intelligence into AI Chatbots: A Comprehensive Lesson Introduction: As Artificial Intelligence (AI) continues to advance, the integration of emotional intelligence into AI chatbots has become a crucial area of development. Emotional intelligence enables machines to understand, interpret, and respond to human emotions effectively. In this lesson, we explore the significance of emotional intelligence…

  • Data Privacy Regulations:

    Data Privacy Regulations:

    Navigating Data Privacy Regulations: A Comprehensive Lesson Introduction: As technology continues to advance, the importance of safeguarding individuals’ personal information has become a critical concern. Data privacy regulations aim to protect the rights and privacy of individuals while ensuring responsible data handling by businesses. This lesson delves into the significance of data privacy regulations, the…

  • Diversity and Inclusivity in Marketing

    Diversity and Inclusivity in Marketing

    Diversity and Inclusivity in Marketing: A Strategic Approach Introduction: In today’s dynamic marketplace, where consumers are more diverse than ever, recognizing and embracing diversity and inclusivity in marketing is not just an ethical choice but also a strategic imperative. This lesson explores the importance of diversity and inclusivity in marketing, examining how brands can authentically…

  • Sustainability as a Core Brand Value.

    Sustainability as a Core Brand Value.

    A Comprehensive Lesson Introduction: In recent years, the concept of sustainability has evolved from being a niche concern to a fundamental aspect of business strategy. As consumers become more environmentally conscious, brands are increasingly recognizing the importance of integrating sustainability into their core values. This lesson aims to explore the significance of sustainability as a…

  • Marketing Concepts and Principles

    Marketing Concepts and Principles

    I. Introduction Marketing is a dynamic and integral part of business that involves understanding, creating, communicating, and delivering value to customers. In this lesson, we will explore the fundamental concepts and principles that form the basis of modern marketing practices. By the end of this lesson, you should have a solid understanding of the marketing…

  • Augmented Reality (AR) in Marketing

    Augmented Reality (AR) in Marketing

    In the dynamic landscape of marketing, staying ahead of the curve is crucial for businesses looking to capture the attention of their target audience. One technology that has emerged as a game-changer in this regard is Augmented Reality (AR). AR seamlessly blends the digital and physical worlds, enhancing the real-world environment with computer-generated information. In…

  • Transforming Marketing: The Power of Blockchain Technology

    Transforming Marketing: The Power of Blockchain Technology

    In the ever-evolving landscape of marketing, technology plays a pivotal role in shaping strategies, enhancing efficiency, and ensuring transparency. Among the transformative technologies, blockchain stands out as a revolutionary force, offering a decentralized and secure way to conduct transactions and manage data. In this article, we explore the intersection of blockchain and marketing, delving into…

  • Voice Search Optimization

    Voice Search Optimization

    Voice search optimization for marketing is a strategic approach to enhance a brand’s online visibility and accessibility through voice-activated search queries. As voice-enabled devices and virtual assistants like Siri, Google Assistant, and Amazon Alexa become increasingly prevalent, businesses must adapt their digital marketing strategies to align with the evolving search landscape. Understanding Voice Search Voice…

  • Generation Alpha

    Generation Alpha

    In the ever-evolving landscape of generational shifts, a new cohort is emerging – Generation Alpha. Born from the mid-2010s onward, these youngsters are the children of Millennials and the first wave of Generation Z. While they are still in the early stages of development, Generation Alpha is already shaping up to be a distinct and…

  • AI-Driven Hyper-Personalization.

    AI-Driven Hyper-Personalization.

    What is AI-Driven Hyper-Personalization? In the fast-paced world of marketing, staying ahead requires a keen understanding of consumer behavior and the ability to deliver personalized experiences. In recent years, Artificial Intelligence (AI) has emerged as a game-changer, offering marketers unprecedented capabilities to tailor interactions with consumers on an individual level. This article explores the transformative…

  • Top 20 Marketing Trends 2024.

    Top 20 Marketing Trends 2024.

    The year 2024 is poised to usher in a new era for marketers, marked by unprecedented shifts in technology, consumer behavior, and market dynamics. As we look ahead, it becomes imperative to anticipate the evolving trends that will shape the marketing landscape. This comprehensive exploration presents the top 20 marketing predictions for 2024, backed by…

  • Meta (Facebook) Marketing Analytics

    Meta (Facebook) Marketing Analytics

    Unlocking Success: A Comprehensive Guide to Meta Marketing Analytics Introduction: In the ever-evolving landscape of digital marketing, Meta remains a juggernaut, providing unparalleled opportunities for businesses to connect with their audience. However, the key to success lies not just in posting engaging content but in understanding the impact of those efforts through robust Meta Marketing…

  • ChatGPT Analytics

    ChatGPT Analytics

    The Analytical Power of ChatGPT: A Comprehensive Exploration Introduction: ChatGPT, developed by OpenAI, has emerged as a groundbreaking language model, pushing the boundaries of natural language processing (NLP) and artificial intelligence (AI). In this article, we delve into the analytics capabilities of ChatGPT, examining its strengths, applications, and impact on various industries. Understanding ChatGPT: ChatGPT,…

  • Twitter Marketing

    Twitter Marketing

    What is Twitter Marketing? Twitter is one of the most popular social media platforms, with over 330 million active users as of 2021. With its fast-paced, real-time nature, Twitter presents unique opportunities for brands to engage with audiences and build strong connections. In this article, we will explore the various tactics and strategies that brands…

  • Marketing and IOT (Internet of Things)

    Marketing and IOT (Internet of Things)

    The Internet of Things (IoT) is a network of physical devices that are connected to the internet, allowing them to collect and exchange data. IoT has the potential to transform the way that businesses operate, including the field of marketing. In this article, we will explore how IoT is being used in marketing and the…

  • Instagram Marketing

    Instagram Marketing

    What is Instagram Marketing? Instagram is one of the most popular social media platforms in the world, with over one billion monthly active users. This platform has become a vital tool for businesses looking to connect with their target audience, build brand awareness, and promote their products or services. In this article, we will explore…

  • Marketing and Machine Learning

    Marketing and Machine Learning

    Marketing and machine learning are two fields that have seen significant growth in recent years. Machine learning algorithms are being used in marketing to analyze customer data, automate repetitive tasks, and improve the effectiveness of marketing campaigns. This has led to a more data-driven approach to marketing, which can help organizations to better understand their…

  • Sentiment Analysis for Digital Marketing.

    Sentiment Analysis for Digital Marketing.

    Sentiment analysis, also known as opinion mining, is a branch of natural language processing (NLP) that deals with analyzing the emotional tone of text data. The goal of sentiment analysis is to identify the sentiment expressed in a piece of text, whether it is positive, negative, or neutral. Sentiment analysis has become increasingly important in…

  • Neural Network Marketing

    Neural Network Marketing

    Neural Network Marketing: An Overview Neural networks are a subset of artificial intelligence that are modeled after the structure and function of the human brain. They consist of interconnected nodes or neurons that can learn and adapt to new information over time. Neural networks have become increasingly important in the field of marketing, as companies…

  • Marketing and Machine Learning:

    Marketing and Machine Learning:

    What is the relationship between marketing and machine learning? Machine learning is a subset of artificial intelligence that involves training algorithms to automatically identify patterns in data and make predictions or decisions based on those patterns. In recent years, machine learning has become an increasingly important tool in the field of marketing, as companies look…

  • The Evolution of the Web.

    The Evolution of the Web.

    The World Wide Web, commonly known as the web, has become an integral part of modern society. It has revolutionized the way we communicate, work, and access information. However, the web we know today has evolved significantly since its inception in 1989. This article provides an overview of the evolution of the web, from its…

  • Marketing and Industry 4.0

    Marketing and Industry 4.0

    Industry 4.0 is a term used to describe the current trend of automation and data exchange in manufacturing technologies. The concept is based on the use of digital technology and the Internet of Things (IoT) to create smart factories that can operate with a high level of automation and efficiency. In this article, we will…

  • Marketing and ChatGPT

    Marketing and ChatGPT

    How can ChatGPT be used for marketing? ChatGPT has immense potential for marketing due to its ability to engage in natural language conversations with customers. Here are some ways in which businesses can use ChatGPT for marketing: These are just some of the ways in which ChatGPT can be used for marketing. However, to fully…

  • Marketing and predictive analytics.

    Marketing and predictive analytics.

    What are predictive analytics? Predictive analytics is a set of statistical techniques and machine learning algorithms used to predict future outcomes based on historical data. It is used in various fields such as marketing, finance, healthcare, and manufacturing to forecast customer behaviour, identify potential risks, and optimize business processes. In this article, we will explore…

  • Customer Journey Map

    Customer Journey Map

    What is a customer journey map? A customer journey map (CJM) is a visual representation of the different stages and touchpoints a customer goes through while interacting with a business or brand. It provides a comprehensive understanding of the customer’s experience, highlighting their needs, motivations, pain points, and overall satisfaction with the brand. CJMs are…

  • Market-driven Organisational Change

    Market-led organizational change refers to the process of reorienting a company’s activities and strategies to meet the needs and demands of its customers and the wider market. The concept of market-led change has gained prominence in recent years as companies have recognized the importance of putting the customer at the center of their operations. This…

  • Mobile Marketing

    Mobile Marketing

    What is mobile marketing? Mobile marketing refers to the practice of reaching and engaging customers and potential customers through mobile devices such as smartphones, tablets, and wearable technology. This type of marketing involves creating and delivering targeted messages and advertisements that are optimized for the smaller screens and shorter attention spans of mobile users. Mobile…

  • Facebook Marketing

    Facebook Marketing

    What is Facebook Marketing? Facebook is the world’s largest social media platform, with over 2.8 billion active users as of 2021. With such a massive user base, Facebook offers unparalleled opportunities for brands to reach and engage with audiences in new and innovative ways. In this article, we will explore the various tactics and strategies…

  • Marketing and AI (Artificial Intelligence)

    Marketing and AI (Artificial Intelligence)

    Marketing and AI (Artificial Intelligence) are two rapidly growing fields that are intersecting in the modern business landscape. AI is being used to automate and streamline many of the marketing processes that were once manual, giving organizations new insights and abilities to better target and engage with customers. Marketing and AI can be used together…

  • Snapchat Marketing

    Snapchat Marketing

    What is Snapchat marketing? Snapchat is a social media platform that has become increasingly popular in recent years, particularly among younger generations. With its focus on ephemeral content, filters, and augmented reality (AR) features, Snapchat offers a unique opportunity for marketers to reach and engage with audiences in new and innovative ways. Snapchat marketing involves…

  • Influencer Marketing

    Influencer Marketing

    What is influencer marketing? Influencer marketing is a form of marketing that involves using individuals who have a significant online following to promote a brand’s products or services. With the rise of social media platforms and the growing popularity of online content creators, influencer marketing has become an increasingly important aspect of modern marketing. The…

  • Data-driven Marketing

    Data-driven Marketing

    What is data-driven marketing? Data-driven marketing is the practice of using data to inform marketing strategies and tactics. By collecting and analyzing data on customer behavior, preferences, and demographics, businesses can create targeted and personalized marketing messages that are more likely to resonate with their desired audience. In this article, we will explore the key…

  • Mobile App Analytics for Marketing

    Mobile App Analytics for Marketing

    What are mobile marketing app analytics for marketing? Mobile app analytics for marketing is the process of measuring, analyzing, and interpreting data collected from mobile applications to improve marketing strategies. With the increasing popularity of mobile apps, businesses are now investing heavily in mobile app analytics to better understand user behavior and engagement. In this…

  • Mobile Marketing Analytics

    Mobile Marketing Analytics

    What are mobile marketing analytics? Mobile marketing analytics is a process of gathering data and insights from mobile marketing campaigns and mobile applications. This data is then analyzed to improve marketing campaigns, optimize user experience, and drive business growth. Mobile marketing analytics helps organizations to understand user behavior, preferences, and needs, which can help them…

  • Social Media Analytics for Marketing

    Social Media Analytics for Marketing

    What are social media analytics for marketing? Social media analytics is the practice of collecting and analyzing data from social media platforms to make informed business decisions. In the context of marketing, social media analytics can help businesses understand their target audience, track the success of their social media campaigns, and identify areas for improvement.…

  • Marketing Geoanalytics

    Marketing Geoanalytics

    What are marketing geoanalytics? Geoanalytics is the process of analyzing and visualizing spatial data to extract insights and gain a better understanding of the relationships between location, demographic, and behavior. By using this approach, companies can leverage their data to make more informed decisions in their marketing efforts. In this article, we will explore the…

  • Virtual Commerce

    Virtual Commerce

    What is virtual commerce (v-commerce)? Virtual commerce, or v-commerce, is the buying and selling of goods and services in virtual environments, such as online games, social media platforms, and virtual reality experiences. With the rise of digital technologies and the growing popularity of virtual worlds, v-commerce has become an increasingly important aspect of modern retail.…

  • What are marketing analytics?

    What are marketing analytics?

    Marketing analytics is the process of collecting, analyzing, and interpreting data related to marketing activities to make better decisions and improve business performance. Marketing analytics helps organizations to better understand their customers, their preferences, and their behaviors, as well as the effectiveness of their marketing campaigns and strategies. Marketing analytics relies on a wide range…

  • Metaverse Marketing

    Metaverse Marketing

    Metaverse marketing refers to the promotion of products and services within virtual reality environments, known as metaverses. The term “metaverse” was coined by science fiction author Neal Stephenson in his 1992 novel “Snow Crash,” and it refers to a virtual world that is shared by millions of people and that can be accessed through a…

  • TikTok Marketing

    TikTok Marketing

    What is TikTok Marketing? TikTok is a social media platform that has become increasingly popular in recent years, particularly among younger generations. With its short-form video format and emphasis on creativity and entertainment, TikTok offers a unique opportunity for marketers to reach and engage with audiences in new and innovative ways. TikTok marketing involves using…

  • 5Vs of Big Data in Marketing

    5Vs of Big Data in Marketing

    Big data has revolutionized the way marketers approach their work, providing access to a wealth of information about consumer behavior, preferences, and attitudes. The five Vs of big data – volume, variety, velocity, veracity, and value – are particularly relevant to marketing, as they highlight the challenges and opportunities presented by the vast amount of…

  • Disney SWOT Analysis

    Disney SWOT Analysis

    Disney is a multinational mass media corporation known for its entertainment and media products. The company has a diversified portfolio that includes television networks, movie studios, theme parks, resorts, and consumer products. A SWOT analysis can help identify the internal strengths and weaknesses of the company, as well as the external opportunities and threats it…

  • Uber SWOT Analysis

    Uber SWOT Analysis

    Uber is a multinational transportation network company that offers ride-sharing and food delivery services in over 900 metropolitan areas across the world. Since its inception in 2009, Uber has revolutionized the transportation industry by providing an innovative and convenient service to customers. However, like any other company, Uber faces various internal and external factors that…

  • Customer Relationship Management (CRM) and Big Data.

    Customer Relationship Management (CRM) is a business strategy aimed at building and maintaining long-term relationships with customers through effective management of customer interactions, data, and feedback. Big data, on the other hand, refers to the large volumes of structured and unstructured data generated from various sources. The integration of big data and CRM can provide…

  • Transformative Marketing

    What is transformative marketing? Transformative marketing is a concept that refers to the way in which marketing practices can change over time to adapt to new technologies and consumer demands. According to V. Kumar (2018), transformative marketing is a shift from traditional marketing practices to a more customer-centric and technology-driven approach that aims to create…

  • Digital Marketing Competitor Analysis

    Digital Marketing Competitor Analysis

    How can a marketing competitor audit be more ‘digital?’ In this lesson we’re going to look at digital marketing and a digital marketing competitor analysis. One of the problems that you may encounter when learning about marketing is that the competitor analysis is often a traditional or transactional competitor analysis that would have been done…

  • Privacy Policy

    Privacy Policy Last updated: December 26, 2021 This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using…

  • Why do you need a website?

    Why do you need a website?

    The first place that any of your potential customers or clients will look for you is on the Internet.  So obviously your website needs to be a digital representation of everything that’s great about your small business. Not having a website isn’t a choice.  So where do you begin?  It is all down to you,…

  • Simple viral marketing

    Simple viral marketing

    Viral marketing is an often discussed term, but how will it help you to market your small business? Viral marketing is the equivalent of online word-of-mouth. Viral marketing, aka Buzz marketing, uses all of the digital marketing media to disseminate a message which is passed along from person to person; it is viral because it…

  • Your own affiliate program

    Your own affiliate program

    Why not consider your own affiliate programme? You would be the merchant (as Amazon was in the example) Benefits of affiliate marketing, as a merchant. everything is tracked and so each stage can be checked by the merchant and the affiliate; this means that both parties are accountable. You pay for performance. If there is…

  • Affiliate marketing

    Affiliate marketing

    Affiliate marketing is a route to market for your small business.  Put simply, you sell digitally through a partner. Affiliate marketing is a process where a small business attracts customers by rewarding some third parties, known as affiliates, for marketing their goods and services, and/or for driving traffic to their website. It feeds your digital…

  • Google Small Business

    Google Small Business is a YouTube channel which helps small businesses to succeed on the Internet by connecting them with each other as a community, and with Google’s own experts.  It a really interesting place to find some easy to use advice about how to succeed using the Internet.  Simply search for it on YouTube.…

  • AdWords – getting started

    AdWords – getting started

    Signing up for Google AdWords is very straightforward. You simply start an account, and if you get stuck you can telephone a Google advisor to help you. You can tailor your advertising to suit specific customers, and you can change your advertising campaign throughout the year. You are able to measure the impact of your…

  • Pay-Per-Click Advertising (PPC)

    Pay-Per-Click Advertising (PPC)

    The majority of online advertising today is conducted using a Pay-Per-Click advertising (PPC).  If you look at the top of a Google search, you will see a series of the adverts before the actual search engine results appear.  Here’s an example of a search for ‘cheap+pianos.’ Google AdWords These are paid-for adverts using a product…

  • Measuring the success of your campaign

    Measuring the success of your campaign

    Most of us do not have the time to measure success.  However, evaluating how successful your campaigns and promotions have been, is an important way to learn.  Use this learning to make your campaign and promotions more effective and profitable in the future.  Here are a few tips on ways to gather information on the…

  • Guerrilla marketing

    Guerrilla marketing

    Seller beware!  Guerrilla marketing is innovative and seizes the moment.  It is a controversial way of promoting your products and services.  The idea is that in some way you ambush your customers or the media that they are exposed to, such as TV or radio.  For a small business, your resources will be limited; an…

  • Television Advertising

    Television Advertising

    Television Since you are a smaller business, television advertising is probably a less likely option for you.  Of course, as a medium you can demonstrate your product in action; so, if you are a highly innovative business, you can show the features and benefits of your concept. With the advent of channels such as YouTube…

  • Advertising in cinemas and theatres

    Advertising in cinemas and theatres

    Cinemas and movie theatres Your local cinema or movie theatre may be the place where your local customers congregate.  Similar rules apply, as with radio and newspapers above, so common sense says you need to target those movies which your customers want to see.  If you have a restaurant you may decide to advertise early…

  • Radio Advertising

    Radio Advertising

    You may be lucky enough to have a local independent radio station which is listened to by your target customers.  Obviously, the benefits of any broadcast radio are that the medium is largely limited to sound and therefore is often best suited to communicating pure fact, for example when you are launching a new product…

  • Marketing in the press

    Marketing in the press

    The press (national or local) – newspapers and magazines The national and local press are a more mature form of advertising, which is still very popular with entrepreneurs, start-ups and small companies.  The benefit is that publishers will recognise the type of business that you have, and recommended packages of advertising that will deliver a…

  • Outdoor marketing

    Outdoor marketing

    Outdoor – posters, billboards and transportation Outdoor advertising, which is also known as Out-Of-Home advertising (OOH), is all advertising that your customers are exposed to when outdoors!  It is surprising how much advertising you can be exposed to whilst you are on the go.  You will see advertising whilst walking, or using any form of…

  • Small business advertising plan

    Small business advertising plan

    Your outline advertising plan in 7 steps. Who is the potential TARGET AUDIENCE of the advert?  These are your potential customers. WHAT do I wish to communicate to this target audience?  Tell them about your product or service, its benefits, attributes and features.  Tell them about your brand! Why is this message so IMPORTANT to…

  • Advertising for entrepreneurs

    Advertising for entrepreneurs

    Your advertising will direct a message to large numbers of potential customers with one single communication!  A couple of simple things to remember here: firstly, advertising needs to be aimed at specific potential customers from whom you need to make a profit; which leads nicely on to secondly, advertising needs to be cost effective.  It…

  • Generation X in America

    Generation X in America

    Generation X in America Generation X (also known as Gen X) is the part of the population born between the Baby Boomers and the Millennials. Although it is accepted that the Generation X demographic was born between 1965 and 1980, academics and marketing researchers typically use dates from the early to mid 1960s up to…

  • Competitions and marketing

    Competitions and marketing

    Competitions You might consider price promotions which would include activities such as games, draws and competitions.  One benefit is that costs can be calculated fairly precisely before this type of sales promotion. Games are one of those activities which has become far more elaborate since marketing has become digital; so traditionally a game might be…

  • Giveaways for marketing

    Giveaways for marketing

    How are giveaways used for marketing? Giveaways, also known as premiums, are products or services which are given away free or at a low price in order to provide incentives for customers to buy the product or service.  There are a number of them, let us have a look at some. Free-in or on-pack gifts…

  • Money off deals for marketing

    Money off deals for marketing

    What is a money-off deal? Put simply, money off deals are where you offer a discount to customer.  The benefit is that the customer sees an immediate increase in value for what they pay.  Again the money off deal can be used to get a customer to trial your product, and you will get a…

  • What is a rebate? marketing and rebates

    What is a rebate? marketing and rebates

    Rebates for marketing A rebate is a cash refund.  The difference between a rebate and a coupon, is that the rebates are claimed after you good or service has been purchased.  There are some other rather interesting rebating techniques that you might use.  For example, you may set a target for your customer to reach…

  • Marketing Coupons

    Marketing Coupons

    How do coupons work in marketing? Traditionally coupons were given away in newspapers and magazines, or maybe as part of a leaflet campaign.  Digital marketing has rejuvenated the use of coupons.  Historically the benefit of a coupon was that you had a permanent record of your customer.  Of course digital technology means that you collect…

  • Marketing samples

    Marketing samples

    Samples for marketing. There is nothing like actually trying a product or service out for yourself; therefore, if you experience it you know what you are buying and it may make it simpler for you to achieve your sale.  You could give away a free sample, or you might decide to charge a small amount…

  • Promoting and advertising your start-up

    Promoting and advertising your start-up

    There are many tools and techniques that will be useful to you when communicating with the outside world.  Think about these tools as another type of mix, let us call it the promotions mix!  Again, you will balance and blend these approaches to suit your business’ needs best. Ask yourself ‘why?’ are you trying to…

  • Tips and techniques for successful blogging

    Tips and techniques for successful blogging

    Tips and techniques for successful blogging Now that you’ve discovered the power of successful blogging for entrepreneurs, start-ups or small businesses, make the most of your writing time by considering some of the following tips. Design a publishing schedule, and stick to it. You do not have to write an entry every day.  Find out…

  • Blogs for entrepreneurs

    Blogs for entrepreneurs

    Writing a successful blog for your idea, start-up or small business If you are new to blogging, then the whole topic of writing a successful blog for your small business, idea or start-up, may seem a little daunting.  This section will consider the pros and cons of a blog, and offer advice and tips on…

  • Get your business on Facebook

    Get your business on Facebook

    Why is Facebook ideal for your business? Worldwide, there are over 1.65 billion monthly active Facebook users which is a 15 percent increase year over year.  So, you can see that Facebook is an ideal avenue for you to communicate your messages, and so your products or services. Age 25 to 34, with 29.7% of…

  • Marketing for Entrepreneurs, Start-Ups and Small Businesses, by Tim Friesner.

    Marketing for Entrepreneurs, Start-Ups and Small Businesses, by Tim Friesner.

    Marketing for Entrepreneurs, Start-Ups and Small Businesses, by Tim Friesner. People market ideas, products and services for all sorts of reasons; you might want to make the world better for everyone, you might desire recognition for yourself, you might not like working for other people, or you might have found yourself unemployed for a whole…

  • How much digital marketing is enough?

    How much digital marketing is enough?

    With your digital strategy you need to decide how much of your valuable time & resources you are willing to dedicate. In order to do this, there are a series of questions which you need to ask yourself; spend some time thinking about this because the digital world is full of smoke and mirrors.

  • 20 Networking Tips for Entrepreneurs

    20 Networking Tips for Entrepreneurs

    Networking for entrepreneurs and small businesspeople often involves meeting new contacts and developing existing relationships.

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    Marketing teacher copy writers.

  • Long tail concept

    Long tail concept

    Zipf’s law states that if a collection of items is ranked by popularity the second item will have around half the popularity of the first one and the third item will have about a third of the of the popularity of the first one and so on.

  • Google SWOT Analysis

    Google SWOT Analysis

    Google Inc. is a tech company that operates globally offering services such as search, advertising, enterprise, operating systems, as well as other hardware products.

  • Nike SWOT Analysis

    Nike SWOT Analysis

    NIKE Inc. is a company that designs, markets and distributes athletic footwear, apparel, and equipment for sports, and they have grown to become one of the largest is their business.

  • eBay SWOT Analysis

    eBay SWOT Analysis

    eBay is an online marketplace where the trade of goods and services takes place globally, and the payment for the services and products takes place as well.

  • Thank you for your donation.

    Many thanks for your donation to Marketing Teacher. We will use your money to improve, develop and host our website. Best regards – Tim.

  • Social Media Audit

    Social Media Audit

    Social Media Audit The social media audit is an important part of the digital marketing planning process. Social media is an opportunity for consumers to generate their own content, and many of the top-ranking results of an Internet search will result in social media content – in relation to companies, brands, and products and services.…

  • TOWS Analysis

    TOWS Analysis

    What is TOWS Analysis? TOWS analysis is a tool which is used to generate, compare and select strategies. Strictly speaking it is not the same as SWOT analysis, and it is certainly not a SWOT analysis which focuses on threats and opportunities. This is a popular misconception. TOWS may have similar roots. TOWS is a…

  • What is crowdfunding?

    What is crowdfunding?

    By definition, crowdfunding is one strategy for financing a business start up by raising money related commitments from an extensive number of individuals.

  • Baby Boomers in America

    Baby Boomers in America

    Baby boomers are the demographic of people who were born just after the Second World War; this would give the baby boomer generation an approximate date of between 1946 and 1964 .  World war two ended in a 1945, and as a rule of thumb baby boomers are the children who are born as the…

  • Walt Disney SWOT Analysis 2017

    Walt Disney SWOT Analysis 2017

    Walt Disney has grown to become a household name both within and beyond the United States. As a current employer of about 185 000 people, the company generated a total revenue of over 52 billion dollars in the year 2015, and a net profit of over 8 billion dollars which is an improvement over what…

  • Adobe SWOT Analysis

    Adobe SWOT Analysis

    Adobe is a customer focused business which provides digital products and services to business and individuals.

  • Facebook SWOT Analysis

    Facebook SWOT Analysis

    Facebook is a growing social media network that has enabled millions of people to stay connected to each other through posts, photos, videos and much more. This is a Facebook SWOT analysis.

  • Rocket Internet’s Business Model.

    Rocket Internet’s Business Model.

    The clone factory is based upon Rocket Internet and their business strategy for dominance in Germany and other parts of the world.

  • SWOT Analysis

    SWOT Analysis

    SWOT Analysis SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. A strength is a positive internal…

  • What is Marketing? Marketing definitions.

    What is Marketing? Marketing definitions.

    There are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer needs.

  • SMART Objectives

    SMART Objectives

    SMART objectives are simple and quick to learn. The objective is the starting point of the marketing plan. Once environmental analyses (such as SWOT, Five Forces Analysis, and PEST) and marketing audit have been conducted, their results will inform objectives. SMART objectives should seek to answer the question ‘Where do we want to go?’.

  • Marketing mix

    Marketing mix

    What is the marketing mix? Overview The marketing mix is a fundamental concept in marketing that encompasses a set of tactical tools and strategies used by businesses to achieve their marketing objectives. The concept was introduced by Neil Borden in 1964 and popularized by E. Jerome McCarthy in the 1960s. The marketing mix comprises four…

  • Marketing Crossword.

    Marketing Crossword.

    Marketing Crossword This is a free marketing crossword. This example contains many of the basic marketing tools and models that you might find in an essentials of marketing course. Why not post your answers below? Enjoy. ACROSS 6 What is the topic of this crossword? 7 What do you charge for a product? One of…

  • Persona marketing (Fictional)

    Persona marketing (Fictional)

    Persona marketing Using a fictional personality for social media marketing. Persona marketing is where a business creates a false personality for social media marketing. Some would view the use of false personalities as unethical, whilst others might see it as a form of focused marketing. [If you want to learn how to create a ‘persona’…

  • Persona

    Persona

    Persona – an innovative and practical marketing tool What is a persona? So what is a persona? We all have a personality. We are born somewhere, work somewhere, eat something, like and dislike, hate and love, fear and loath and we love buying certain brands and avoid others. That is the total sum of our…

  • Referencing

    Referencing

    Referencing Marketing Teacher Why referencing? If you are completing a project or assignment, you must reference all of your sources. Please use the following: https://www.marketingteacher.com/[INSERT THE FULL URL/WEBPAGE] Accessed [INSERT DATE] For example: https://www.marketingteacher.com/swot.htm Accessed August 5th 2028. The original author is Tim Friesner, unless otherwise stated. To reference within your text/content – use (MarketingTeacher…

  • Answer – Positioning

    Answer – Positioning

    Answer: Products or services are ‘mapped’ together on a ‘positioning map’. This allows them to be compared and contrasted in relation to each other. This is the main strength of this tool. Marketers decide upon a competitive position which enables them to distinguish their own products from the offerings of their competition (hence the term…

  • Answer – SWOT Analysis – POWER SWOT

    This is Marketing Teacher’s answer to our FREE lesson on Power SWOT.

  • Answer – Profit and Loss Statement

    This is the answer to our FREE profit and loss exercise. The Profit and Loss statement is one of the main business financial statements. Among the various financial statements, a Profit and Loss statement most closely resembles what is referred to as the bottom line

  • Value Proposition Canvas

    Value Proposition Canvas Let’s investigate the Value Proposition Canvas: a business tool that can help you create, design and implement value propositions. It is a tool which is used by tutors, trainers and business start-ups to look at the ‘fit’ between customers and our products/services. It is used as a bolt-on to the Business Model…

  • Five Ws and How of Events Planning

    The Five Ws and How of Events Planning 1. Who are your guests? Who is holding the event? How many people are expected to attend? Do any of the attendees need any additional arrangements e.g. the elderly, disabled, or children? 2. What is your event? What sort of event do you intend to hold? Consider…

  • Answer – Internet Marketing and Promotion: Internet Advertising

    Answer: There are many ways to use the Internet as a new medium for Advertising. This lesson considers Pay-Per-Click (or Cost-Per-Click) Advertising, Affiliate Marketing, and touches upon the range of traditional Offline Promotions Strategies that will help to promote a website using more offline media.

  • Answer – Segmentation

    Answer: Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior. The world is made up from billions of buyers with their own sets of needs and behavior.

  • Digital Advertising

    Digital advertising, also known as online advertising or Internet advertising, is essentially using the online opportunity to communicate marketing messages to consumers or visitors.

  • Affiliate Marketing

    Affiliate marketing is basically a process where a brand or supplier, for example a book retailer, attract customers by rewarding the third-party (or affiliate) for marketing their goods and services, and driving traffic to their website.

  • Affiliate Marketing Process

    In a nutshell affiliate marketing as the basic process.

  • Digital Marketing Communications.

    Digital marketing communications are essentially the digital marketing equivalent of the traditional marketing communications mix.

  • Customer Engagement

    Customer engagement is important when thinking in terms of digital marketing channels, or in other words your digital communications mix.

  • Digital Public Relations (DPR)

    Digital Public Relations (DPR) is the use of digital and social technologies to manage the awareness and understanding, reputation and brand of a company or organisation, through the purposeful influence of exposure via digital media.

  • Digital Sales Promotion

    Digital sales promotion encompasses a huge range of creative promotional ideas and approaches. In fact there are too many to list here;

  • Mobile Advertising

    The smart money in marketing is watching mobile advertising very closely. The main issue is that there are approaches to advertise on mobile phones.

  • Social Media Advertising

    Social media advertising relies upon the relationships generated within social media websites to target and deliver advertising campaigns to users.

  • Banner Advertising

    Today most banner type advertising is simply PPC served through third-party advertising companies such as Google, Microsoft and Yahoo!

  • Display Advertising

    Display advertising is where an advertiser places an advert on somebody else’s website, in the search engine results or via a third-party advertising system such as Google AdWords.

  • Content Marketing

    Content Marketing

    Content marketing is the management of content to engage visitors and customers. So any medium which is on a webpage or social network can form the basis of content.

  • Exercise – Consumer Buyer Behaviour

    Here is Marketing Teacher’s FREE exercise on consumer buyer behaviour. Consumer buyer behaviour is focused upon the needs of individuals, groups and organisations. It is important to understand the relevance of human needs to buyer behaviour. This lesson consider buyer behaviour motivations.

  • Permission Marketing

    Permission Marketing

    The concept of permission marketing is very simple; your visitors or customers agree to opt-in, or sign-up to participate in your organisation’s marketing conversation.

  • Search Engine Optimization

    Search Engine Optimization

    Search Engine Optimization (SEO) is commonly seen as the golden key to huge amounts of website traffic. Marketers need to be aware that SEO is a structured process that on many occasions will improve the amount of traffic that you get your site, but that there is no magic formula to success.

  • Search Marketing

    Search Marketing

    Search marketing can include many aspects of digital marketing and traditional marketing, although it is generally seen to encompass paid placements, Pay-Per-Click (PPC) and Search Engine Optimization (SEO). Since SEO is covered in another lesson, we’ll focus upon paid search and pay-per-click,

  • Social Networks

    Social Networks

    Social networks are a very important digital marketing channel, so it is important that marketers understand the essentials of social networking. They are particularly important when creating a community, based on communication and dialogue with our customers.

  • Viral Marketing

    Viral Marketing

    Viral marketing is the equivalent of online word-of-mouth. Viral marketing, aka Buzz marketing, uses all of the digital marketing media to disseminate a message which is passed along from person to person; it’s viral because it spreads like a virus or disease and if successful communications can expand exponentially.

  • Answer – Generic Strategies

    Answer: Generic strategies were at their most popular in the early 1980s. They outline the three main strategic options open to organization that wish to achieve a sustainable competitive advantage.

  • Digital Personal Selling

    Digital Personal Selling

    The salesperson can prospect using popular search engines such as Google, Bing or Yahoo. Such searches can generate postcode data (ZIP codes) which can then give an indication of property prices, the level and nature of wealth in an area, people’s professions and levels of education, and much more. Then of course there will be…

  • Exercise – Internet Marketing and Promotion: Internet Advertising

    Exercise: There are many ways to use the Internet as a new medium for Advertising. This lesson considers Pay-Per-Click (or Cost-Per-Click) Advertising, Affiliate Marketing, and touches upon the range of traditional Offline Promotions Strategies that will help to promote a website using more offline media.

  • Answer – Promotion

    Answer: Another one of the 4P’s is ‘promotion’. This includes all of the tools available to the marketer for ‘marketing communication’. As with Neil H.Borden’s marketing mix, marketing communications has its own ‘promotions mix.’

  • Answer – eMarketing Product

    Answer: We’ve already considered product as part of the marketing mix. Two previous tools for product decision-making have been introduced – Product Life Cycle (PLC) and the Three Levels of a Product. Both of these tools are equally applicable to the context of eMarketing, and can be easily applied to include eMarketing and product.

  • Starbucks Marketing Mix

    Jerry Baldwin, Zeff Siegl, and Gordon Bowker formed Starbucks in Seattle, Washington in 1971. Its origin is said to be inspired by another coffee lover and store Owner; Alfred Peet. Starbucks actually began by purchasing coffee from Peets, but eventually began buying directly from growers.

  • Sony Marketing Mix

    Sony Marketing Mix

    Sony was founded in 1945 by partners Masaru Ibuka, (an engineer), and Akio Morita, (a physicist),and was originally named Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering). The firm was launched in Nihonbashi, Tokyo.

  • Ryanair Marketing Mix

    Ryanair Marketing Mix

    Ryanair is the European low cost airline. Low cost or no frills marketing strategies are of great interest to marketers since the marketing mix employed tends to run in opposition to what makes a great brand – and Ryanair is a great brand and a very successful business. In a nutshell Ryanair sells the cheapest…

  • Pepsi Marketing Mix

    Pepsi Marketing Mix

    In 1965 Herman W. Lay of the Frito-Lay Company and Donald Kendall of Pepsi-Cola formed PepsiCo. In 1986 operations were combined under PepsiCo Worldwide Foods and PepsiCo Worldwide Beverages. In 2001 PepsiCo merged with Quaker Oats to form a $25 billion company. PepsiCo restructured in 2007 dividing the company into three units’ food in the…

  • Kroger Marketing Mix

    Kroger Store originated in 1883, established by Barney Kroger of Cincinnati, Ohio. In 1901, Kroger broke new ground that same year by becoming the first store to have its own bakery. The company was incorporated in 1902 as The Kroger Grocery and Baking Company

  • Nintendo Marketing Mix

    The launch of the Wii U controller will make it much more interactive. It has a central, handheld touch screen and will show different media to supplement and enhance the experience on your TV. It has a High Definition (HD) platform. Reports indicated that it will be launched somewhere between June 2012 and September 2012,…

  • Johnson and Johnson Marketing Mix

    Over the years Johnson & Johnson has grown substantially in part due to strategic acquisitions ranging from large ones such as Neutrogena in 1994 and DePuy in 1998, to many smaller ones. From 1989 to 1999, the company made 45 such acquisitions of companies and product lines. Today the firm can boast of revenues exceeding…

  • Ikea Marketing Mix

    IKEA has a wide range of furniture for children’s rooms, kitchens, bedrooms and living rooms. Products include coffee tables, side tables, TV solutions, DVD storage, shelves, sideboards, bookcases, sofa beds, armchairs, leather sofas and fabric sofas, as well as many other products. So within these segments IKEA then subdivides again.

  • Home Depot Marketing Mix

    Home Depot originated in Atlanta Georgia in 1978 when Bernie Marcus and Arthur Blank formed MB Associates. The company went public in 1981.The Home Depot stock moved from NASDAQ to the New York Stock Exchange three years later in 1984. The company then acquired Bowater’s Home Center. The company opened its first super-sized store in…

  • Hewlett Packard Marketing Mix

    The Hewlett-Packard Company was originated in January 1939 by Bill Hewlett and Dave Packard, two Stanford University classmates. The company incorporated in 1947. Mr. Packard was appointed as the President and Mr. Hewlett as the Vice President.

  • General Electric Marketing Mix

    General Electric originated in 1892 when Thomson-Houston Electric and Edison General Electric merged. Initially focusing on products such as toasters, motors and light bulbs, it is now a diversified company composed of media, financial services and technology divisions. These divisions provide business and consumer financing services, media content, as well as products such as aircraft…

  • Google Marketing Mix

    Google is a search engine. Search engines are used to search the Internet. However Google is much more than a search engine – it’s a global company that specializes in innovation and technology. The business focuses on information made up mainly from web pages, although today all information is absorbed by the Google sponge including…

  • Fox Entertainment Marketing Mix

    The Filmed Entertainment segment is involved in the acquisition and production of animated motion pictures and live-action pictures for licensing and distribution primarily in the US, Canada and Europe. The segment also produces original television programs in Canada and the US. The company engages in productions of feature films and television shows.

  • Facebook Marketing Mix

    Facebook is a free social networking service. Once you have signed up you create your own profile and publish photographs. You can publish personal information such as your interests, your contact information and so on. Privacy has been a constant issue with Facebook and more recently users now have the ability to control their settings…

  • eBay Marketing Mix

    Ebay began its business life as AuctionWeb and emphasized collectables. Originally the company was meant to be a marketplace for the sale of goods and services for individuals. The company’s founder was a computer programmer Pierre Omidyar. Its co-founder was Jeff Skoll.

  • Apple Marketing Mix

    Apple, Inc originated from the friendship and mutual interests of Steve Wozniak and Steve Jobs. The Two collaborated in the development of the “Apple I in the early 1970s. The Apple I was a step ahead of most computers of the time featuring a use of aTV as a display system and a cassette interface…

  • Burger King Marketing Mix

    Based in Miami, Florida, Burger King is one of the worlds best known fast food restaurants (it is the second largest company in the world). The company’s 40,000 plus employees helped it earn over $190 million dollars in 2008. Its success is reflected in a 28.4 percent increase in net profits for FY 2008.

  • Dreamworks Marketing Mix

    In 2008, DreamWorks Animation generated over $650 million through its development and production of computer generated animated films and TV specials. Operating out of Glendale, California, DreamWorks employs approximately 1,700 people.

  • Time Warner Marketing Mix

    Time and Warner Communications began operations in the 1920s. Henry Luce and Britton Haddon founded Time in 1922. The first issue of Time Magazine appeared in 1923. Warner Brothers (Warner Bros) was incorporated by brothers Harry, Abe, Jack, and Sam Warner in the same year. Warner Bros went public in 1925. Time merged with Warner…

  • Yahoo Marketing Mix

    Yahoo originated in 1994 as “Jerry’s Guide to the World Wide Web” (a directory of other websites). The name was then changed to Yahoo. The value of the directory created by David Yang and David Filo soon became apparent after receiving over 900,000 hits. The company held its initial public offering in 1996

  • Yahoo SWOT

    Yahoo SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Williams Sonoma SWOT

    Williams Sonoma SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Whole Foods SWOT

    Whole Foods SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Walmart SWOT

    Walmart SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Trojan SWOT

    Trojan SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Toys R Us SWOT

    Toys R Us SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Toyota SWOT

    Toyota SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Time Warner SWOT

    Time Warner SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Tata Motors SWOT

    Tata Motors SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Starbucks SWOT

    Starbucks SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Sony SWOT

    Sony SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Smith and Wesson SWOT

    Smith and Wesson SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Sandals SWOT

    Sandals SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Pepsi SWOT

    Pepsi SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Nintendo SWOT

    Nintendo SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Nike SWOT

    Nike SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Nestle SWOT

    Nestle SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Molson Coors SWOT

    Molson-Coors SWOT Company Overview Molson Coors Brewing Company (Molson Coors) is a holding company engaged in the manufacturing, packaging and selling of malt beverage products, including alcoholic beer, cider, ales, stouts and lager. The company operates primarily in the US, Canada and the UK. It is headquartered in Denver, Colorado. Coors is the name of…

  • McDonalds SWOT

    McDonalds SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Kroger SWOT

    Kroger SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Johnson and Johnson SWOT

    Johnson and Johnson SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • ITC SWOT

    ITC SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Infosys SWOT

    Infosys SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Indian Premier League

    Indian Premier League SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Ikea SWOT

    Ikea SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Home Depot SWOT

    Home Depot SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • IBM SWOT

    IBM SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Hewlett Packard SWOT

    Hewlett Packard SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • General Motors SWOT

    General Motors SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • General Electric SWOT

    General Electric SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Fox SWOT

    Fox SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Facebook SWOT

    Facebook SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • eBay SWOT

    This SWOT analysis is about eBay. It is one of 50+ free swot analysis examples on Marketing Teacher.

  • EA Games SWOT

    EA Games SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Dreamworks SWOT

    Dreamworks SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • DEll SWOT

    Dell SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Crayola SWOT

    Crayola SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • China Mobile SWOT

    China Mobile SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Carnival SWOT

    Carnival SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Burger King SWOT

    Burger King SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Bharti Airtel SWOT

    Bharti Airtel SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Ben and Jerry’s SWOT

    Ben and Jerry’s SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Audi SWOT

    Audi SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Apple SWOT

    Apple SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Amazon SWOT

    Amazon SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Marketing Teacher’s Strategy Page

    Marketing Teacher’s strategy page is an internal portal to well known to for strategy such as Ansoff’s Matrix, The Boston Matrix, Porter’s Generic Strategies, Bowman’s Strategy Clock and Gap Analysis.

  • Why People Buy

    Why People Buy

    Marketers spend millions of dollars trying to understand why people buy products and services. Sometimes it seems that there is no reason for a purchase, but in reality there is always a reason. Many factors are involved in a customers’ buying decision, any one of which can become the deciding factor.

  • What is a customer?

    What is a customer?

    A customer is a person or company who purchases goods and services.

  • Value Curves

    The term value curve appears in three key Harvard Business Review articles by W. Chan Kim and Renee Mauborgne, as well as their 2005 book – Blue Ocean Strategy. The value curve is a tool for strategic managers to see visually how their strategy works in relation to close competitors.

  • Value Chain Analysis

    The value chain is a systematic approach to examining the development of competitive advantage. It was created by M. E. Porter in his book, Competitive Advantage (1980). The chain consists of a series of activities that create and build value. They culminate in the total value delivered by an organisation.

  • Traffic Lights

    Traffic Lights

    As with many of the tools and techniques considered on Marketing Teacher, traffic lights is a simple and effective approach. It’s just like the traffic lights that are seen in millions of streets throughout the world, and is a basic metaphor for red, amber and green. Red means ‘let’s STOP it,’ amber means ‘let’s carry…

  • Three Levels of a Product

    Three Levels of a Product

    In order to actively explore the nature of a product further, lets consider it as three different products – the CORE product, the ACTUAL product, and finally the AUGMENTED product. These are known as the ‘Three Levels of a Product.’ So what is the difference between the three products, or more precisely ‘levels?’

  • Value and Relationship Quality

    Value and Relationship Quality

    Consumers choose goods and services based on the assumption that they will be rewarded with value and satisfaction. Consumption is the process by which goods and services are used and assigned a level of value by the consumer. That level could be positive, if the customer was satisfied, or it could be negative if they…

  • Target

    Target

    Targeting is the second stage of the SEGMENT target POSITION process. After the market has been separated into its segments, the marketer will select a segment or series of segments and ‘target’ it/them.

  • Meta / Alvo

    Primeiramente, um único seguimento com um único produto. Em outras palavras, o comerciante tem como meta um único produto oferecido a um único seguimento em um mercado com muitos seguimentos. Por exemplo: British Airway´s Concorde (Linhas aéreas Britânicas) é um produto de alto valor desenvolvido para pessoas de negócios e turistas que pagarão mais pela…

  • Standard Costing

    Standard Costing Lesson Exercise Answer Perhaps no accounting principle utilizes performance management concepts better than standard costing. One of the elements of cost accounting, standard costing is of particular benefit to those companies engaged in manufacturing. Each type of standard has its strengths and weaknesses, but regular monitoring and making revisions based upon current conditions…

  • Six Thinking Hats

    Six Thinking Hats

    The six thinking hats is a method for doing one sort of thinking at a time. Instead of trying to do everything at once, we wear only one hat at a time. It’s a metaphor. There are six colored hats and each color represents a type of thinking.

  • The Six Living Generations In America

    The Six Living Generations In America

    In America, there are six living generations, which are six fairly distinct groups of people. As a generalization each generation has different likes, dislikes, and attributes. They have had collective experiences as they aged and therefore have similar ideals. A person’s birth date may not always be indicative of their generational characteristics, but as a…

  • Shell Directional Policy Matrix

    The Shell Directional Policy Matrix is another refinement upon the Boston Matrix. Along the horizontal axis are prospects for sector profitability, and along the vertical axis are a company’s competitive capability. As with the GE Business Screen the location of a Strategic Business Unit (SBU) in any cell of the matrix implies different strategic decisions.

  • Seven Cs

    There are seven design elements – 7Cs – that should be considered when creating a website intended for commerce and sales. Customers shop online for several reasons; the most important are the convenience, cost, large selection and the allure of control over their purchases. Customers can easily shop around from anywhere they have an Internet…

  • Introduction to Services Marketing

    A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since…

  • Services Marketing Mix

    Services Marketing Mix As we discussed in the lesson on services, there are a series of fundamental characteristics such as intangibility, inseparability, heterogeneity and perishability which are unique to a service. The traditional marketing mix which includes product, place, price and promotion could be stretched to compensate for these factors. However the services marketing mix…

  • Segmenting Publics in America

    Segmenting Publics in America

    Another way of segmenting publics is to do it based on values and lifestyles. Such segmentation regularly is used by marketers to focus product and service appeals on particular socioeconomic levels.

  • Segmentação

    Segmentação é essencialmente a identificação de subconjuntos de compradores dentro de um mercado, o qual divide necessidades similares e que demonstra atitudes similares de compradores. O mundo é composto de bilhões de compradores com seus próprios grupos de necessidades e comportamentos.

  • Segmentation, Demographics and Behavior

    Segmentation, Demographics and Behavior

    Segmentation is the process of breaking down the intended product market into manageable groups; it can be broken down by Relationship, Customer Type, Product Use, Buying Situation, Purchasing Method, Behavior, Geographic Location, Demographics, Psychographics.

  • Return On Investment (ROI)

    Return On Investment (ROI) Lesson Exercise Answer No company can hope to remain viable or even grow, without closely monitoring the effectiveness of its advertising. In the current economy no corner of a company’s expenses is going without scrutiny, especially marketing and promotion costs. The benefits of return on investment data works both ways, it…

  • Restaurant Game

    Restaurant Game

    The Restaurant Game Being creative using the restaurant game exercise. The restaurant game (Green 2008) is an exercise that you can use as a student in order to generate some really interesting and innovative creative ideas. The basis of the restaurant going is that you think of your product, concept or brand as a restaurant,…

  • Public Relations (PR)

    Public Relations (PR) is a single, broad concept. It is broad since it contains so many elements, many of which will be outlined in this lesson. Public Relations (PR) are any purposeful communications between an organisation and its publics that aim to generate goodwill. Publics, put simply, are its stakeholders. PR is proactive and future…

  • Public Relations (PR) Two

    Tis is part two of Marketing Teacher’s public relations lesson.

  • Promotion

    Promotion

    Another one of the 4P’s is ‘promotion’. This includes all of the tools available to the marketer for ‘marketing communication’. As with Neil H.Borden’s marketing mix, marketing communications has its own ‘promotions mix.’

  • Public Relations (PR) Three

    This is part three of Marketing Teacher’s lesson on public relations.

  • Promoção

    Este inclui todas as ferramentas disponíveis para o comerciante para a ‘comunicação de marketing’. Como na mistura de marketing de Neil H. Borden, comunicações de marketing têm suas próprias ‘mistura de promoções’. Pense nisso como uma mistura de bolo, os ingredientes básicos são sempre os mesmos. Apesar disso, se você varia a quantidade de um…

  • Profit and Loss Statement

    The Profit and Loss statement is one of the main business financial statements. Among the various financial statements, a Profit and Loss statement most closely resembles what is referred to as

  • Pricing Strategies

    Pricing Strategies

    There are many ways to price a product. Let’s have a look at some of them and try to understand the best policy/strategy in various situations.

  • Process – Marketing Mix

    Process is another element of the extended marketing mix, or 7P’s.There are a number of perceptions of the concept of process within the business and marketing literature.

  • Product Life Cycle (PLC)

    The Product Life Cycle (PLC) is based upon the biological life cycle. For example, a seed is planted (introduction); it begins to sprout (growth).

  • O Ciclo de Vida do Produto (CVP)

    O Ciclo de Vida do Produto (CVP) é baseado no ciclo de vida biológico. Por exemplo: uma semente é plantada (introdução); ela começa a brotar (crescimento); dela nasce folhas e se enraíza ao se tornar adulta (maturidade); depois de um longo período como um adulto a planta começa a murchar e morre (declínio).

  • Marketing Place

    Marketing Place

    Place as part of the marketing mix is considered in this FREE lesson from Marketing Teacher.

  • Physical Evidence – Marketing Mix

    Physical evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues.

  • Philosophy and Theory of Marketing

    The academic discipline of marketing has core schools of thought, where marketing is seen as either a philosophy or as a function. Where marketing is considered a philosophy, the marketing concept is embedded in management thought. With the alternative view, where marketing is a function within a business, marketing is seen as a department, in…

  • PESTEL

    PESTEL

    PESTEL Model This lesson is about PESTEL analysis. As we know from our lesson on the marketing environment the wider macroenvironment impacts upon how marketing managers make decisions. During this lesson we’re going to look at how we audit and evaluate our external business environment. There are a number of acronyms which are popular for…

  • PEST Analysis

    PEST Analysis

    PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning.

  • Análise PEST

    Análise PEST É muito importante que uma empresa considere fatores ambientais antes de iniciar o processo de marketing. Em fato, análises ambientais devem ser contínuas e preencher todos os aspectos do planejamento.

  • People – Marketing Mix

    People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the ‘individual needs’ of the person consuming it. Most of us can think of a situation where the personal service offered by individuals…

  • O que é Marketing?

    A definição do CIM (o mesmo que a definição do conceito de marketing de Barwell) não procura identificar as necessidades do consumidor, mas também em satisfazê-los (curto prazo) e antecipá-los no futuro (longo prazo de retenção).

  • Pareto Principle

    Pareto principle The Pareto principle is also known as the 80/20 rule. From your own experience you may have come across it, for example 80% of our business comes from 20% of our customers. The principle itself states that 80% of the effects come from 20% of the causes. Let’s look at this in a…

  • Introduction to Marketing Research

    This is Marketing Teacher’s introduction to marketing research. Market research and marketing research are often confused. ‘Market’ research is simply research into a specific market. It is a very narrow concept.

  • Secondary Marketing Research

    Here you will find Marketing Teacher’s FREE lesson on secondary marketing research. Market research and marketing research are often confused. ‘Market’ research is simply research into a specific market. It is a very narrow concept.

  • Microenvironment

    Microenvironment What is the microenvironment? This lesson covers the microenvironment in greater detail. It considers the interface between a business and its microenvironment. Let’s just review what microenvironment is again based upon the earlier lesson on the marketing environment which contains the topic. Our microenvironment is the totality of people and other connected groups of…

  • Primary Marketing Research

    Market research and marketing research are often confused. ‘Market’ research is simply research into a specific market. It is a very narrow concept. ‘Marketing’ research is much broader. It not only includes ‘market’ research, but also areas such as research into new products, or modes of distribution such as via the Internet.

  • Planos de Marketing

    Planos de marketing são vitais para o sucesso da campanha de marketing. Eles auxiliam a centrar a mente de companias e times no processo de marketing, por exemplo: o que será atingido e como nós pretendemos a fazer isso. Existem muitos métodos de planos de marketing. Marketing Teacher focalisa em cima estágios chave do plano.…

  • Informal Marketing Plans

    Formal and informal approaches to marketing planning were investigated by Lyles (1993). This study found that neither had any relationship with business success. Over 60 studies into SME’s were collated by Shrader et al (1989). Their conclusion was that there are some benefits to informal marketing planning, especially in smaller firms. The owner/manager tends to…

  • Formal Marketing Plans

    Formal marketing planning is what is commonly thought of as marketing planning. It tends to be a systematic process that includes a series of stages. Few authors agree on the specifics of the process but it is common to see the marketing plan beginning with analysis, the development of strategy and the implementation of the…

  • Marketing in a Credit Credit Crunch

    A stalled economy threatens the viability of many small businesses. Some have experienced decreases in revenues that they cannot sustain. Slower sales have prompted some to institute personnel layoffs others are prone to cut advertising. But, a hasty decision could be a mistake. After all, the reason for advertising is to keep a consistent message…

  • Marketing Plans and Consumer Behavior

    A business is in a better position to weather an economic downturn when it is buttressed by a good marketing plan. A firms understanding of consumer behavior is enhanced if its marketing plan includes careful consideration of market segmentation, targeting and positioning.

  • Behavioral Marketing Planning

    Human and behavioural inputs are brought to marketing planning by the marketing manager himself or herself. The driver for the illogical approach of Piercy and Giles (1989) lies with the experience of managers. So where informal marketing planning recognized that there are different approaches to marketing planning, away from the structure and linear process of…

  • Marketing Planning and the Size of the Organization

    Marketing planning research has been based on organizations of various sizes. Most studies consider large corporations more specifically large multi-divisional companies (Ames 1968), companies selected from the top 100 US spenders on advertising (Cosse and Swan 1983), and companies with more than a £17 million turnover (Piercy and Thomas 1983). SME’s were investigated by Lancaster…

  • Marketing Planning and the Marketing Manager

    After considering the current management literature in depth, it has become apparent that there are four main categories of marketing planning based upon the relationship between the marketing planning process and the marketing manager. The four types of marketing planning are formal/functional, informal/functional, formal/individual and informal/individual. The literature reviewed dates from the 1960’s to the…

  • Marketing Planning and Performance

    Marketing as a discipline is not a precise science. However, the area of marketing planning does have its own theory, the validity of which is open to some criticism. The theory of marketing planning contends that a formalised marketing planning system will help a company to improve its performance (McDonald 1982). In other words a…

  • Marketing Plans

    Marketing plans are vital to marketing success. They help to focus the mind of companies and marketing teams on the process of marketing i.e. what is going to be achieved and how we intend to do it. There are many approaches to marketing plans.

  • Marketing Planning (Advanced)

    There is no commonly accepted definition or approach to marketing planning. This is because of a number of problems that pepper the marketing planning literature relating to the size of an organisation, the market or sector in which it exists, its culture, and the human beings that work within it.

  • Ambiente de Marketing

    O ambiente de marketing envolve e tem impacto sobre a organização. Existem três perspectivas fundamentais a respeito do ambiente e marketing, elas são: o ‘macro-ambiente’, o ‘micro-ambiente’ e o ‘ambiente interno’.

  • Marketing Environment

    Marketing Environment

    The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment, the microenvironment and the macroenvironment.

  • Marketing Contexts

    The marketing mix and the services marketing mix should be adapted for different organizational and business contexts.

  • Marketing Concept

    Marketing Concept

    Marketing Concept. The marketing concept holds that achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfaction better than competitors do. Kotler and Armstrong (2010). The marketing concept arrived after a series of other orientations that marketing companies underwent during the 20th Century. Initially there was production…

  • Marketing Budget

    Marketing budgets ensure that your marketing plan or campaign is realistically costed. Some pre-budget research into your industry and market, your competitors and your business’s historical marketing metrics helps marketing managers make a more informed calculation. You should cost out all general marketing and marketing communications expenses. You could also work in conjunction with an…

  • Marketing Audit

    Marketing Audit

    The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning, as well as a review of the…

  • Introduction to Marketing Communications

    Marketing communications is a subset of the overall subject area known as marketing. Marketing has a marketing mix that is made of price, place, promotion, product (know as the four P’s), that includes people, processes and physical evidence, when marketing services (known as the seven P’s).

  • Marketing and Functions

    The marketing function within any organization does not exist in isolation. Therefore it’s important to see how marketing connects with and permeates other functions within the organization.

  • Marketing and Finance

    It may not be readily apparent to you how financial statements are relevant from a marketing perspective. You may ask – What can these financial statements tell me about my Marketing Plan? First, let me outline each briefly and then elaborate on why they will be so important to you and your future success.

  • Marketing and Customer Relationships

    Marketing and Customer Relationships Marketing today is very much focused upon business relationships, especially in the B2B markets. Historically companies would manufacture products that would be promoted to customers. However as markets have become more competitive, marketing companies seek to attract customer by building strong relationships so that customers are ‘retained’ i.e. you keep hold…

  • Loyalty Ladder

    The loyalty ladder is often used by marketing communicators to put forward the proposition that consumers can be moved along a continuum of loyalty using a number of integrated marketing communications techniques (it is also referred to as a ‘Branding Ladder.’).

  • Digital Marketing and Promotion: Website Optimization

    This lesson looks at ways of increasing the popularity of your website by looking at the internal optimization of the website itself. It considers many important ways of building your traffic, including Search Engine Optimization (SEO) approaches.

  • Digital Marketing and Promotion: Internet Advertising

    There are many ways to use the Internet as a new medium for Advertising. This lesson considers Pay-Per-Click (or Cost-Per-Click) Advertising, Affiliate Marketing, and touches upon the range of traditional Offline Promotions Strategies that will help to promote a website using more offline media.

  • Modes of Entry into International Markets (Place)

    Modes of Entry into International Markets (Place)

    Here you will be consider modes of entry into international markets such as the Internet, Exporting, Licensing, International Agents, International Distributors, Strategic Alliances, Joint Ventures, Overseas Manufacture and International Sales Subsidiaries. Finally we consider the Stages of Internationalization.

  • What is International Marketing?

    International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term.

  • International Marketing Communications (Promotion)

    Marketing communications in international markets needs to be conducted with care. This lesson will consider some of the key issues that you need to take into account when promoting products or services in overseas markets. There will be influences upon your media choice, cultural issues to be considered, as well as the media choices themselves…

  • Products and International Marketing

    International product decision-making often centres around the standardization versus adaptation debate. Essentially, do we market the same, standard product in an international market or segment, or do we localize it, and adapted it so that it pleases local tastes? Here are some of the advantages and disadvantage of standardization.

  • International Marketing Environment

    One of the fundamental steps that need to be taken prior to beginning international marketing is the environmental analysis. Of course there are many tools on Marketing Teacher that would prove useful at this stage such as lessons on the marketing environment, PEST Analysis, SWOT Analysis, POWER SWOT and Five Forces Analysis. However, the very…

  • The International Market Entry Evaluation Process

    This lesson gives an outline of the way in which an organization should select which foreign to enter. It’s a five stage process, and its purpose is to gauge which international market or markets offer the best opportunities for our products or services to succeed. The five steps are Country Identification, Preliminary Screening, In-Depth Screening,…

  • International Marketing and Price

    This lesson considers the basics of pricing for international marketing. As with all of the international marketing lessons, every country and culture within it will influence price. So here we are going to look at some of the common influences upon pricing decision-making, the impact of grey markets, international approaches to pricing, and more mainstream…

  • International Marketing and Culture

    Culture is the way that we do things around here. Here could be a country (national culture), a distinct selection of the community (sub-culture), or an organization (corporate culture). It is widely accepted that you are not born with a culture, and that it is learned.

  • Internal Marketing

    Internal Marketing Internal marketing is inward facing marketing. Internal marketing is used by marketers to motivate all functions to satisfy customers. With internal marketing the marketer is really extending and developing the foundations of marketing such as the marketing concept, the exchange process and customer satisfaction to internal customers. Internal customers would be anybody involved…

  • Strategic Internal Marketing

    Internal Marketing is a vital communication and change management tool. Learn how to construct an internal marketing plan.

  • Internal Influences – Personality

    Internal Influences – Personality

    Internal Influences – Personality Some marketers believe we choose products that express our personalities. Personality is defined as the thoughts, emotions, intentions and behavior that people express as they move through their environment. Personality is unique to individuals, but may be applied to groups, is a combination of characteristics and traits and influences purchasing behaviors.…

  • Internal Influences – Motivation

    Internal Influences – Motivation

    Motivation is an internal state that drives us to satisfy needs. Motivation is the energizing force that activates behavior. Once we recognize that we have a need, a state of tension exists that drives the consumer to the goal of reducing this tension and eliminating the need. Consequently, only unmet needs motivate.

  • Internal Influences – Memory

    Internal Influences – Memory

    Marketing messages can be effective only if the consumer correctly understands the messages, and remembers them when needed. Memory refers to a consumer’s ability to understand the marketing messages and assign them value and meaning. Value and meaning always together. The value and meaning assigned is largely determined by internal factors, (thoughts, feelings, emotion, attitude,…

  • Internal Influences – Lifestyle and Attitude

    Internal Influences – Lifestyle and Attitude

    Lifestyle is a common word to explain complicated consumer behaviors. Lifestyle is a way to segment people into groups based on three things: opinions, attitudes and activities. Lifestyle means the ways groups of consumers spend time and money.

  • Internal Influences, learning

    Internal Influences, learning

    Consumer behavior is largely learned behavior. Learning is a change of behavior following an interaction between a person and their environment. A person touches a hot stove and then gets hurt, because of that interaction they learn not to touch the hot stove again. Most attitudes, values, tastes, behaviors, preferences, symbolic meanings and feelings are…

  • Internal Influences – Emotion and Perception

    Internal Influences – Emotion and Perception

    Emotion is difficult to define, and even more difficult to predict. However, they are important to marketers because consumers tend to react to marketing messages and make purchases based on feelings and emotions. Emotion can be used to create product benefits.

  • Internal and External Customers

    Internal and External Customers

    This lesson will consider the internal and external customer, how marketing is used to build and nurture customer relationships, and will begin to build your knowledge on the customer loyalty.

  • Generic Strategies

    Generic Strategies

    Generic strategies were at their most popular in the early 1980s. They outline the three main strategic options open to organization that wish to achieve a sustainable competitive advantage.

  • The General Electric Business Screen

    The General Electric Business Screen was originally developed to help marketing managers overcome the problems that are commonly associated with the Boston Matrix (BCG), such as the problems with the lack of credible business information, the fact that BCG deals primarily with commodities not brands or Strategic Business Units (SBU’s), and that cashflow if often…

  • Gap Analysis

    Gap analysis is a very useful tool for helping marketing managers to decide upon marketing strategies and tactics. Again, the simple tools are the most effective. There’s a straightforward structure to follow.

  • Four Banding Alternatives

    A marcoms tool that a marketer can employ for branding decision-making is the Four Banding Alternatives (Tauber 1981). Four Branding Alternatives is a strategic marketing communications technique. It is a fun and creative approach that can add value to any class that likes to discuss brands and how they could be innovatively developed.

  • Five Forces Analysis

    Five Forces Analysis

    Five Forces Analysis helps the marketer to contrast a competitive environment. It has similarities with other tools for environmental audit, such as PEST analysis, but tends to focus on the single, stand alone, business or SBU (Strategic Business Unit) rather than a single product or range of products.

  • Financial Ratios

    Lender and investors are able to glean a lot of valuable information from the data available in a company’s’ financial statements and records. Their priority is insuring that they are repaid for any loan or financial investment.

  • External Influences – Social Environment and Social Class

    Reference groups have an influence on purchasing behavior, but the level of influence will depend on where the product will be consumed—in public or in private—and whether the product is a want or a need.

  • External influences – Introduction

    What a consumer eats, wears, and believes are all learned and influenced by the culture they live in, their family, childhood and social environment. All of these are external factors that affect purchases.

  • Family Life Cycle

    Family life cycle is defined as what type of family the target market consumer is in. DINKS are “double income no kids” and SINKS are “single income no kids”. Marketers love to target the DINKS and SINKS because they have lots of discretionary income and no children to spend it on, so they spend their…

  • External Influences – Consumer Culture

    Culture includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society. How does culture affect consumer behavior? Whatever a person consumes will determine their level of acceptance in their society. If someone does not act consistently with cultural expectations, they risk not being accepted in…

  • External Influences – Family Influences (Birth Order)

    Where a child places in the birth order can have an effect on how they see themselves, and therefore affects their consumer behavior. The middle child often seems to have the most negative impressions of his lot in life. Younger children always want to be able to do the things older siblings are allowed to…

  • Marketing Exchange Process

    Marketing as an Exchange Process At the beginning of any marketing course or programme it is important to appreciate how exchange processes work. An exchange process is simply when an individual or an organisation decides to satisfy a need or want by offering some money or goods or services in exchange. It’s that simple, and…

  • Digital Marketing

    Therefore digital marketing by its very nature is one aspect of an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. As such an aspect, digital marketing has its own approaches and tools that contribute…

  • Digital Marketing Situation Analysis

    The situation analysis for digital marketing bridges the internal audit and competitor research. It answers the question where are we now in terms of our digital marketing (internal v external perspective)? The analysis literally considers your digital marketing situation by considering the fit between internal and external factors. There are similarities with traditional concepts and…

  • Digital Marketing Product

    We’ve already considered product as part of the marketing mix. Two previous tools for product decision-making have been introduced – Product Life Cycle (PLC) and the Three Levels of a Product. Both of these tools are equally applicable to the context of digital marketing, and can be easily applied to include digital marketing and product.

  • Digital Marketing Price

    International pricing and competition give consumers access to the lowest price for any generic good. For example, British consumers benefit when buying products from the United States since there are almost two Dollars to the Pound. Conversely this makes British goods more expensive to the American consumer. So it’s cheap to buy spectacles from a…

  • Digital Marketing Place

    The digital marketing space of new or original Internet companies that have emerged as the Internet has developed, as well as those pre-existing companies that now employ digital marketing approaches as part of their overall marketing plan. For some companies the Internet is an additional channel that enhances or replaces their traditional channel(s). For others…

  • Digital marketing Mix

    The digital marketingMix is essentially the same as the marketing mix. It is simply the adaptation of price, place, product and promotion to the digital marketingcontext. Of course one could also include physical evidence, people and process when marketing planning for an online service. Below are a series of lessons that consider how markets can…

  • Digital Marketing Internal Audits

    The starting point for any digital marketing planning is the internal audit. We are seeking to answer the question, where are we now (internal perspective)? This is a consideration of internal resources and the effectiveness of our eBusiness based upon a number of factors.

  • Digital Marketing Competitor Research

    As you plan for digital marketing and during the plan’s implementation, one needs to pay careful attention to the activities of competitors.

  • Email Marketing Providers

    Email Marketing Providers There are plenty of e-mail marketing companies out there. One thing is sure that when your business grows you need to make your e-mail marketing solution as automatic as possible, so don’t think that you can manually enter details on your tablet or PC. E-mail marketing providers give you plenty of interactive…

  • Email marketing campaigns

    Email marketing campaigns Let’s take a look at the best way for you to design your e-mail marketing campaign. As with most other types of marketing, e-mail marketing campaigns work best if they follow a marketing planning format. Based on marketing principles ask yourself who exactly are you targeting your e-mail at? Who are your…

  • Direct Marketing

    Direct marketing is a channel free approach to distribution and/or marketing communications. So a company may have a strategy of dealing with its customers ‘directly,’ for example banks (such as CityBank) or computer manufacturers (such as Dell). There are no channel intermediaries i.e. distributors, retailers or wholesalers.

  • Direct and indirect costs

    Direct and Indirect Costs Lesson Exercise Answer The allocation and identification of direct and indirect costs contributes to more accurate profit calculations. Not only is the clarification of costs important to business owners, it may be of particular interest to some prime contractors who may actually impose a specific accounting methodology in order to meet…

  • What is Consumer Behavior?

    How many times throughout the day do people make product decisions? If you stop to think about it, many product decisions are made every day, some without much thought. What should I wear? What should I eat? What am I going to do today? Many product decisions are answered routinely every day and they help…

  • Decision Making Unit

    Decision Making Unit

    The decision Making Unit (DMU) is a collection or team of individuals who participate in a buyer decision process. Generally DMU relates to business or organisational buying decisions rather than to those of a family for example.

  • Customer Satisfaction

    Customer satisfaction So the purpose of marketing centres very much upon creation of value and a long-term customer relationship. Customer satisfaction is a central concept to this proposal. A marketing company aims to set a level of expectation at which customers are satisfied that value is delivered through an exchange process. Be careful not to…

  • Customer Relationship

    The Customer Relationship Think about some of the relationships that are important to you. You have parents and friends, and you have workmates and acquaintances. To a greater or lesser extent you have a relationship with all of these people. Say you have a number of roles, such as student, professional, son or daughter, teacher,…

  • Customer Life Cycle (CLC) and CRM

    The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle (PLC). However, CLC focuses upon the creation of and delivery of lifetime value to the customer i.e. looks at the products of services that customers NEED throughout their lives.

  • Customer database

    Customer database This session will consider how to create a customer database which can be used to store information which can be accessed by members of your organisation. If we gather information about specific traits or attributes of our customers, then we can look similarities and satisfy the needs of large groups of customers. Such…

  • Customer Relationship Management (CRM)

    CRM is a term that is often referred to in marketing. However, there is no complete agreement upon a single definition. This is because CRM can be considered from a number of perspectives.

  • CRM and Information Technology

    As we have discussed, CRM is more than just software. For the purposes of this introduction – Information Technology (IT) and CRM have three key elements, namely Customer Touch Points, Applications, and Data Stores. This section is based loosely upon Raisch (2001) The eMarketplace.

  • Business Strategy and CRM

    We now consider the Business Strategy Perspective on CRM. Here, we propose a model, which is a hybrid, and typical of many of the models and diagrams of CRM that you will find on The Internet and in popular books on the topic of eMarketing/eCommerce.

  • Core Competences

    A core competence is the result of a specific unique set of skills or production techniques that deliver value to the customer. Such competences give an organization access to a wide variety of markets. Hamel and Prahalad (1990) refer to a number of organizations and their products to support their concept, including NEC, Honda and…

  • Marketing Controls

    There is no planning without control. If an objective states where you want to be and the plan sets out a road map to your destination, then control tells you if you are on the right route or if you have arrived at your destination.

  • Contribution Analysis

    Contribution Analysis Lesson Exercise Answer Occasionally a company is confronted with unplanned events which call for the use of decision-making tools beyond those found in the basic accounting methods. Price – Variable Costs Per Unit = Contribution Margin Per Unit On an individual special order project a company’s product contribution to profit may also be…

  • Consumer Buyer Behaviour

    Consumer Buyer Behaviour

    Consumer buyer behaviour is focused upon the needs of individuals, groups and organisations. It is important to understand the relevance of human needs to buyer behaviour. This lesson consider buyer behaviour motivations.

  • Consumer Behaviour and Time

    Consumer Behaviour and Time

    Consumer Behaviour Situational Influences and Time Time is something that customers give up in order to shop and this is a very valuable thing! It is necessary to give up time for consumption to occur, but time can affect consumption in three forms: i. Time Pressure— When customers don’t have a lot of time they…

  • Consumer Behavior Situational Influences

    Situational influences on consumer behavior (outlet selection) Shopping is an activity that everyone in the world participates in, but what exactly is it? Is a store necessary for shopping to take place? What motivates someone to shop? References Age, Life Phase and Consumption. (24 October 2007). Culture and consumption. Baker, D. (2003). Consumer decision making.…

  • Consumer Behavior Shopping Habits

    Consumer Behavior Situational Influences and Shopping Habits a. Overview Studies find that it’s part of our psychological makeup to do the same things over and over again. Essentially humans are pretty predictable, and stores take advantage of that to get us to buy more. i. If a shopper touches or picks up the merchandise they…

  • Consumer Behavior and Science

    Consumer Behavior The Science Behind Shopping a. Shopping activities. Until the proliferation of the Internet shopping depended on physical stores being located near potential shoppers. Now consumers are purchasing product from around the globe and having it shipped right to their door via the Internet. Consumers can also purchase in other non-traditional ways such as…

  • Consumer Behavior Online Shopping

    Consumer Behavior Situational Influences and Online Shopping a. Why consumers shop online i. Convenience: What could be easier than shopping from your own home (or on the go with a smartphone) anytime you want? c. Online Consumer Lifestyle Segmentation i. Click and Mortar— Only shop online for research, then go to the physical store to…

  • Consumer Behavior and Eating Habits

    Consumer Behavior Situational Influences and Eating Habits What and how people choose to eat is not a conscious decision; it is affected by colors, smells, lighting, plate size and culture. Numerous studies on eating habits have revealed some surprising facts: Teens who buy lunch with cash buy more junk food than if they use a…

  • Consumer Behavior Atmospherics

    Consumer Behavior Situational Influences and Atmospherics The three major situational influences are Time, Place and Conditions. Time—If a customer is in a hurry or the store is crowded this can change the way information is processed. The customer may not have time to consider all the brand alternatives and this will affect what they purchase.…

  • Consumer Behavior 8 Types of Online Shoppers

    Consumer Behavior Situational influences and the 8 Traits of Online Shoppers i. Adventurous Explorers (30% of online spending) are a small segment that presents a large opportunity. They require little special attention by Internet vendors because they believe online shopping is fun. They are likely the opinion leaders for all things online. Retailers should nurture…

  • Conducting Marketing Research

    Conducting Market Research How the professionals do marketing research The professionals use a market research process that generally incorporates five steps. 1. Problem definition This step involves identifying an information gap and defining a research problem as specifically as possible. 3. Conducting Fieldwork This step involves implementing the action plan. ‘Fieldwork’ is a generic term…

  • Cash Flow Statement

    The main purpose of a Cash Flow Statement (CFS) is to help the business owner plan and control the flow of income in order to meet scheduled financial obligations. The information illustrated in the Cash Flow Statement also aids lenders and investors in determining a company’s financial health.

  • Collecting customer information

    Collecting customer information Collecting Information about customer needs. So we recognise that customers and consumers have needs and wants. We are now going to look at how we gather information about customer needs and want, since by satisfying these needs and wants is how we make profit. There are internal and external sources of information,…

  • Buyer Decision Process

    Buyer Decision Process The stages of the Buyer Decision Process The buyer decision process represents a number of stages that the purchaser will go through before actually making the final purchase decision. The consumer buyer decision process and the business/organisational buyer decision process are similar to each other. Obviously core to this process is the…

  • Business to Business Marketing

    Business-to-Business What is Business-to-Business Marketing? Business-to-Business (B2B) marketing involves the exchanges of goods and services that businesses purchase for purposes other than general consumption. Of course in consumer markets the focus of the marketer is upon the customer as a purchaser who is the consumer, or who will give the product or service to the…

  • Business Environment

    Business Environment What is the business environment? The business environment is made up from the microenvironment and the macroenvironment. Our previous lessons on the marketing environment summarises both topics. The business environment will now be considered in a more practical manner. There are forces in the business environment that will impact your business, which are…

  • Building and Developing Relationships

    Building and developing relationships Example – Dell- How networking skills lead to better co-ordination. Your staff develops networking skills in the supply chain. From the perspective of the previous lesson, we are concerned very much with internal and external customers, our customer relationships, loyalty and retention. So if we reconsider each term in relation to…

  • Introduction to Brands

    Branding is a strategy that is used by marketers. Branding as Strategy to differentiate products and companies, and to build economic value for both the consumer and the brand owner. Brand occupies space in the perception of the consumer, and is what results from the totality of what the consumer takes into consideration before making…

  • Brainstorming

    Brainstorming is simply a means of getting a large number of ideas from a group of people in a short time. Brainstorming is great for marketers! Marketers can generate new creative ideas for products, services, solutions or concepts. Not only is brainstorming useful for creative thinking, but is can also be used for marketing problem…

  • Bowman’s Strategy Clock

    The ‘Strategy Clock’ is based upon the work of Cliff Bowman (see C. Bowman and D. Faulkner ‘Competitve and Corporate Strategy – Irwin – 1996). It’s another suitable way to analyze a company’s competitive position in comparison to the offerings of competitors.

  • Boston Matrix

    Like Ansoff’s matrix, the Boston Matrix is a well known tool for the marketing manager.

  • Benchmarking

    Benchmarking relies upon a comparison between the activities of your own organization and those of another. Originally benchmarking was used in manufacturing operations where one process could be compared and contrasted with another.

  • Balanced Scorecard

    The Balanced Scorecard is an approach that can be used by strategic marketing managers to control, and keep track of, key performance indicators. In fact the scorecard itself is designed to be wholly strategic since it contains long-term outcomes and drivers of success. There are four zones in a balanced scorecard namely financial, customers, business…

  • Balance Sheet

    The Balance Sheet Lesson Exercise Answer The Balance Sheet holds information of great interest to bankers and investors alike. The information represented on a Balance Sheet is very revealing to the keen eye, because it can forecast a company’s ability to pay its bills and discloses how much money has been invested. Shareholders Equity is…

  • Ansoff’s Matrix – Planning for Growth

    Ansoff’s matrix offers strategic choices to marketing managers. Ansoff’s has four main categories.

  • Annual Reports for Marketers

    An Annual Report is a statement prepared by companies that are traded publicly. The development of an Annual Report provides inherent value in the process of reviewing major financial and operational achievements that occurred during the past 12 months.

  • Annual Accounts

    Annual Accounts Lesson Exercise Answer Although the standard components of a basic annual report such as balance sheet, profit and loss statements and cash flow statements provide key financial information of interest to shareholders and others, there are occasions when more thorough information is desired. Some larger companys have subsidiaries, participate in joint ventures and…

  • Advertising

    Advertising is an important element of the marketing communications mix. Put simply, advertising directs a message at large numbers of people with a single communication. It is a mass medium.

  • Advertising Agencies

    An advertising agency handles part or all marketing communications activities on behalf of a client organisation. The agencies themselves tend to vary in size from small, perhaps a handful of people, to vast – where many thousands of employees make up the company. A commission is generally taken by the agency which tends to be…

  • Adoption Process

    The Adoption Process. The Adoption Process (also known as the Diffusion of Innovation) is more than forty years old. It was first described by Bourne (1959), so it has stood the test of time and remained an important marketing tool ever since. It describes the behaviour of consumers as they purchase new products and services.…

  • Activity-Based Costing (ABC)

    A manufacturing company is uniquely positioned to benefit from activity-based costing. Activity-based Costing is a costing model that aids a company in determining the costs of certain activities involved in producing a product/service and distributing that product/service to a customer.

  • Email Marketing

    Email Marketing What is e-mail marketing? So what is e-mail marketing? In a nutshell you send an electronic communication which contains a message to your customer or client. It could be a message about some updates regarding your business. It could contain a voucher for a particular promotion. Other popular calls-to-action (i.e. the purpose of…

  • Respostas – Análise SWOT

    Here is the answer to our SWOT exercise. A análise SWOT é uma ferramenta utilizada para examinar uma empresa e os fatores que afetam seu funcionamento. Este é o primeiro estágio de planejamento, o que ajuda o empresário focar nos pontos principais da empresa. A sigla SWOT representa a primeira letra das palavras, em ingles:…

  • Respostas – Análise PEST

    Answer: Análise PEST É muito importante que uma empresa considere fatores ambientais antes de iniciar o processo de marketing. Em fato, análises ambientais devem ser contínuas e preencher todos os aspectos do planejamento.

  • Respostas – Introdução para Pesquisa de Marketing

    Answer: Pesquisa de mercado e pesquisa de marketing muitas vezes podem ser confusas. Pesquisa de ‘mercado’ é simplesmente uma pesquisa em um mercado específico; um conceito muito simples e limitado. Pesquisa de ‘marketing’, no entanto, vai muito mais além.

  • The Arthur D Little (ADL) Strategic Condition Matrix

    Although now slightly dated at first glance, The Arthur D Little (ADL) Strategic Condition Matrix offers a different perspective on strategy formulation. ADL has two main dimensions – competitive position and industry maturity.

  • Excercise – Contribution Analysis

    Here is our FREE ontribution analysis exercise. Contribution Analysis addresses the problem of identifying soft, or overhead costs associated with varying production projects. Generally, Contribution Analysis aids a company by accounting for all known fixed, direct and variable costs and then subtracting that amount from revenues.

  • Answer – Standard Costing

    Standard costing answer. Perhaps no accounting principle utilizes performance management concepts better than standard costing. One of the elements of cost accounting, standard costing is of particular benefit to those companies engaged in manufacturing.

  • Exercise – eMarketing Product

    Exercise: We’ve already considered product as part of the marketing mix. Two previous tools for product decision-making have been introduced – Product Life Cycle (PLC) and the Three Levels of a Product. Both of these tools are equally applicable to the context of eMarketing, and can be easily applied to include eMarketing and product.

  • Answer – The Six Living Generations In America

    This is Marketing Teacher’s FREE answer for the exercise – Six Living Generations in America.

  • Answer – Swot Analysis

    Answer: SWOT analysis is a tool for auditing an organization and its environment. SWOT is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors.

  • Answer – Three Levels of a Product

    Answer: In order to actively explore the nature of a product further, lets consider it as three different products – the CORE product, the ACTUAL product, and finally the AUGMENTED product. These are known as the ‘Three Levels of a Product.’ So what is the difference between the three products, or more precisely ‘levels?’

  • Answer – Annual Reports for Marketers

    Answer: An Annual Report is a statement prepared by companies that are traded publicly. The development of an Annual Report provides inherent value in the process of reviewing major financial and operational achievements that occurred during the past 12 months.

  • Exercise – Arthur D Little (ADL) Strategic Condition Matrix

    Exercise: Although now slightly dated at first glance, The Arthur D Little (ADL) Strategic Condition Matrix offers a different perspective on strategy formulation. ADL has two main dimensions – competitive position and industry maturity.

  • Answer – The Product Life Cycle (PLC)

    Here is the answer to our product life cycle PLC exercise. The Product Life Cycle (PLC) is based upon the biological life cycle. For example, a seed is planted (introduction); it begins to sprout (growth); it shoots out leaves and puts down roots as it becomes an adult (maturity); after a long period as an…

  • Marketing Teacher Lesson Store Portuguese

  • Answer – Place, distribution, channel, or intermediary

    Answer: Another element of Neil H.Borden’s Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer.

  • Exercise – Ansoff’s Matrix – Planning for Growth

    Exercise: Ansoff’s matrix offers strategic choices to marketing managers. Ansoff’s has four main categories.This well known marketing tool was first published in the Harvard Business Review (1957) in an article called ‘Strategies for Diversification’. It is used by marketers who have objectives for growth. Ansoff’s matrix offers strategic choices to achieve the objectives. There are…

  • Answer – Activity-Based Costing (ABC)

    Answer: A manufacturing company is uniquely positioned to benefit from activity-based costing. Activity-based Costing is a costing model that aids a company in determining the costs of certain activities involved in producing a product/service and distributing that product/service to a customer.

  • Answer – Marketing Plans and Consumer Behavior

    Answer: A business is in a better position to weather an economic downturn when it is buttressed by a good marketing plan. A firms understanding of consumer behavior is enhanced if its marketing plan includes careful consideration of market segmentation, targeting and positioning.

  • Answer – Return On Investment (ROI)

    This is the answer to our return on investment exercise. A popular method of measuring whether a firm is getting its money’s worth from promotions is by the calculation of Return On Investment (ROI). Return on Investment is a metric that measures profit associated with each investment. Although methods and approaches may vary the calculation…

  • Answer – Core Competences

    Answer: A core competence is the result of a specific unique set of skills or production techniques that deliver value to the customer. Such competences give an organization access to a wide variety of markets. Hamel and Prahalad (1990) refer to a number of organizations and their products to support their concept, including NEC, Honda…

  • Answer – Balance Sheet

    Answer: The Balance Sheet holds information of great interest to bankers and investors alike. The information represented on a Balance Sheet is very revealing to the keen eye, because it can forecast a company’s ability to pay its bills and discloses how much money has been invested.

  • Exercise – Balanced Scorecard

    This is a balanced scorecard exercise. The Balanced Scorecard is an approach that can be used by strategic marketing managers to control, and keep track of, key performance indicators. In fact the scorecard itself is designed to be wholly strategic since it contains long-term outcomes and drivers of success. There are four zones in a…

  • Customer Relationships (Maintaining)

    Customer Relationships (Maintaining)

    Customer Relationship Management (CRM) tutorial.

  • Answer – The Loyalty Ladder

    Answer: The loyalty ladder is often used by marketing communicators to put forward the proposition that consumers can be moved along a continuum of loyalty using a number of integrated marketing communications techniques (it is also referred to as a ‘Branding Ladder.’). Essentially, consumers become loyal to a brand, which has meaning to them in…

  • Answer – Boston Matrix

    Answer: Like Ansoff’s matrix, the Boston Matrix is a well known tool for the marketing manager. It was developed by the large US consulting group and is an approach to product portfolio planning. It has two controlling aspect namely relative market share (meaning relative to your competition) and market growth.

  • Exercise – Generic Strategies

    Exercise: Generic strategies were at their most popular in the early 1980s. They outline the three main strategic options open to organization that wish to achieve a sustainable competitive advantage.

  • Answer – Marketing in a Credit Credit Crunch

    Answer: A stalled economy threatens the viability of many small businesses. Some have experienced decreases in revenues that they cannot sustain. Slower sales have prompted some to institute personnel layoffs others are prone to cut advertising. But, a hasty decision could be a mistake. After all, the reason for advertising is to keep a consistent…

  • Exercise – Four Banding Alternatives

    Exercise: A marcoms tool that a marketer can employ for branding decision-making is the Four Banding Alternatives (Tauber 1981). Four Branding Alternatives is a strategic marketing communications technique. It is a fun and creative approach that can add value to any class that likes to discuss brands and how they could be innovatively developed.

  • Answer – International Marketing and Culture

    Answer: Culture is the way that we do things around here. Here could be a country (national culture), a distinct selection of the community (sub-culture), or an organization (corporate culture). It is widely accepted that you are not born with a culture, and that it is learned.

  • Answer – Marketing Plans

    This is the answer to Marketing Teacher’s exercise on marketing plans. Marketing plans are vital to marketing success. They help to focus the mind of companies and marketing teams on the process of marketing i.e. what is going to be achieved and how we intend to do it. There are many approaches to marketing plans.

  • Exercise – Core Competences

    Exercise: A core competence is the result of a specific unique set of skills or production techniques that deliver value to the customer. Such competences give an organization access to a wide variety of markets. Hamel and Prahalad (1990) refer to a number of organizations and their products to support their concept, including NEC, Honda…

  • Answer – Personal Selling

    Answer: Personal selling occurs where an individual salesperson sells a product, service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client. Today, personal selling involves the development of longstanding client relationships.

  • Exercise – Standard Costing

    This is a FREE exercise on standard costing. Perhaps no accounting principle utilizes performance management concepts better than standard costing. One of the elements of cost accounting, standard costing is of particular benefit to those companies engaged in manufacturing.

  • Exercise – Boston Matrix

    Exercise: Like Ansoff’s matrix, the Boston Matrix is a well known tool for the marketing manager. It was developed by the large US consulting group and is an approach to product portfolio planning. It has two controlling aspect namely relative market share (meaning relative to your competition) and market growth.

  • Answer – Internal Marketing

    Answer: Internal Marketing is a vital communication and change management tool. Learn how to construct an internal marketing plan.

  • Exercise – Marketing in a Credit Credit Crunch

    Exercise: A stalled economy threatens the viability of many small businesses. Some have experienced decreases in revenues that they cannot sustain. Slower sales have prompted some to institute personnel layoffs others are prone to cut advertising. But, a hasty decision could be a mistake. After all, the reason for advertising is to keep a consistent…

  • Exercise – Three Levels of a Product

    Exercise: In order to actively explore the nature of a product further, lets consider it as three different products – the CORE product, the ACTUAL product, and finally the AUGMENTED product. These are known as the ‘Three Levels of a Product.’ So what is the difference between the three products, or more precisely ‘levels?’

  • SWOT Analysis – POWER SWOT

    SWOT analysis is a marketing audit that considers an organization’s strengths, weakness, opportunities and threats. Our introductory lesson gives you the basics of how to compete your SWOT as you begin to learn about marketing tools. As you learn more about SWOT analysis, you will become aware of a number of potential limitations with this…

  • Exercícios – Análise SWOT

    Exercise: A análise SWOT é uma ferramenta utilizada para examinar uma empresa e os fatores que afetam seu funcionamento. Este é o primeiro estágio de planejamento, o que ajuda o empresário focar nos pontos principais da empresa. A sigla SWOT representa a primeira letra das palavras, em ingles: Strengths, Weaknesses, Opportunities e Threats (Pontos fortes,…

  • Exercise – PEST Analysis

    Exercise: PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning.

  • Exercise – Place, distribution, channel, or intermediary

    Exercise: Another element of Neil H.Borden’s Marketing Mix is Place. Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to the user or consumer.

  • Distribuição, canal ou intermediário

    Outro elemento da Mistura de Marketing de Neil H.Borden é Praça (Ponto de Venda). Ele também é conhecido como canal, distribuição ou intermediário. Este é um mecanismo o qual produtos e serviços são movidos do produtor/ comerciante ao usuário ou consumidor.

  • Answer – Pricing Strategies

    Answer: There are many ways to price a product. Let’s have a look at some of them and try to understand the best policy/strategy in various situations.

  • Answer – Value Chain Analysis

    This is the answer to our exercise on the value chain. The value chain is a systematic approach to examining the development of competitive advantage. It was created by M. E. Porter in his book, Competitive Advantage (1980). The chain consists of a series of activities that create and build value. They culminate in the…

  • Exercise – Segmentation

    Exercise: Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior. The world is made up from billions of buyers with their own sets of needs and behavior.

  • Answer – Traffic Lights

    Answer: As with many of the tools and techniques considered on Marketing Teacher, traffic lights is a simple and effective approach. It’s just like the traffic lights that are seen in millions of streets throughout the world, and is a basic metaphor for red, amber and green. Red means ‘let’s STOP it,’ amber means ‘let’s…

  • Exercise – Promotion

    Exercise: Another one of the 4P’s is ‘promotion’. This includes all of the tools available to the marketer for ‘marketing communication’. As with Neil H.Borden’s marketing mix, marketing communications has its own ‘promotions mix.’

  • Exercise – Swot Analysis

    Exercise: SWOT analysis is a tool for auditing an organization and its environment. SWOT is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors.

  • Exercise – Pricing Strategies

    Exercise: There are many ways to price a product. Let’s have a look at some of them and try to understand the best policy/strategy in various situations.

  • Exercise – The Product Life Cycle (PLC)

    Exercise: The Product Life Cycle (PLC) is based upon the biological life cycle. For example, a seed is planted (introduction); it begins to sprout (growth); it shoots out leaves and puts down roots as it becomes an adult (maturity); after a long period as an adult the plant begins to shrink and die out (decline).

  • Exercise – Personal Selling

    This is a FREE exercise on personal selling. Personal selling occurs where an individual salesperson sells a product, service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client. Today, personal selling involves the development of longstanding client relationships.

  • Answer – Five Forces Analysis

    Answer: Five Forces Analysis helps the marketer to contrast a competitive environment. It has similarities with other tools for environmental audit, such as PEST analysis, but tends to focus on the single, stand alone, business or SBU (Strategic Business Unit) rather than a single product or range of products.

  • Exercise – Introduction to Marketing Research

    Exercise: Market research and marketing research are often confused. ‘Market’ research is simply research into a specific market. It is a very narrow concept. ‘Marketing’ research is much broader. It not only includes ‘market’ research, but also areas such as research into new products, or modes of distribution such as via the Internet.

  • Exercise – Bowman’s Strategy Clock

    Exercise: The ‘Strategy Clock’ is based upon the work of Cliff Bowman (see C. Bowman and D. Faulkner ‘Competitve and Corporate Strategy – Irwin – 1996). It’s another suitable way to analyze a company’s competitive position in comparison to the offerings of competitors.

  • Exercise – Traffic Lights

    Exercise: As with many of the tools and techniques considered on Marketing Teacher, traffic lights is a simple and effective approach. It’s just like the traffic lights that are seen in millions of streets throughout the world, and is a basic metaphor for red, amber and green. Red means ‘let’s STOP it,’ amber means ‘let’s…

  • Exercise – Value Chain Analysis

    Exercise: The value chain is a systematic approach to examining the development of competitive advantage. It was created by M. E. Porter in his book, Competitive Advantage (1980). The chain consists of a series of activities that create and build value. They culminate in the total value delivered by an organisation.

  • Exercise – The Six Living Generations In America

    Welcome to our free exercise on the six living generations in America.

  • Exercise – Marketing Plans and Consumer Behavior

    Exercise: A business is in a better position to weather an economic downturn when it is buttressed by a good marketing plan. A firms understanding of consumer behavior is enhanced if its marketing plan includes careful consideration of market segmentation, targeting and positioning.

  • Positioning in marketing

    Positioning in marketing

    Products or services are ‘mapped’ together on a ‘positioning map’. This allows them to be compared and contrasted in relation to each other. This is the main strength of this tool. Marketers decide upon a competitive position which enables them to distinguish their own products from the offerings of their competition (hence the term ‘positioning…

  • Answer – PEST Analysis

    Answer: PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning.

  • Mistura do Marketing

    O marketing mix é provavelmente o mais famoso termo de marketing. Seus elementos são os básicos, táticos componentes do plano de marketing. Também conhecido como o Quatro P´s (Four P´s), os elementos do marketing mix são preço, local, produto e promoção (price, place, product, and promotion).

  • Exercise – Marketing Plans

    Tis page contains a FREE exercise on marketing planning. Marketing plans are vital to marketing success. They help to focus the mind of companies and marketing teams on the process of marketing i.e. what is going to be achieved and how we intend to do it.

  • History of SWOT Analysis

    History of SWOT Analysis

    The history of SWOT is one of 50+ FREE examples of SWOT analysis on Marketing Teacher.

  • Exercise – Balance Sheet

    Exercise: The Balance Sheet holds information of great interest to bankers and investors alike. The information represented on a Balance Sheet is very revealing to the keen eye, because it can forecast a company’s ability to pay its bills and discloses how much money has been invested.

  • Answer – Introduction to Marketing Research

    Answer: Market research and marketing research are often confused. ‘Market’ research is simply research into a specific market. It is a very narrow concept. ‘Marketing’ research is much broader. It not only includes ‘market’ research, but also areas such as research into new products, or modes of distribution such as via the Internet.

  • Exercise – Five Forces Analysis

    Welcome to Marketing Teacher’s free exercise on five forces analysis. Five Forces Analysis helps the marketer to contrast a competitive environment. It has similarities with other tools for environmental audit, such as PEST analysis, but tends to focus on the single, stand alone, business or SBU (Strategic Business Unit) rather than a single product or…

  • Introdução para Pesquisa de Marketing

    Pesquisa de mercado e pesquisa de marketing muitas vezes podem ser confusas. Pesquisa de ‘mercado’ é simplesmente uma pesquisa em um mercado específico; um conceito muito simples e limitado. Pesquisa de ‘marketing’, no entanto, vai muito mais além.

  • Exercise – The Loyalty Ladder

    Exercise: The loyalty ladder is often used by marketing communicators to put forward the proposition that consumers can be moved along a continuum of loyalty using a number of integrated marketing communications techniques (it is also referred to as a ‘Branding Ladder.’). Essentially, consumers become loyal to a brand, which has meaning to them in…

  • Answer – Contrbution Analysis

    Answer: Contribution Analysis addresses the problem of identifying soft, or overhead costs associated with varying production projects. Generally, Contribution Analysis aids a company by accounting for all known fixed, direct and variable costs and then subtracting that amount from revenues. The remainder is viewed as the volume of other costs which, though hard to pin…

  • Answer – Balanced Scorecard

    Answer: The Balanced Scorecard is an approach that can be used by strategic marketing managers to control, and keep track of, key performance indicators. In fact the scorecard itself is designed to be wholly strategic since it contains long-term outcomes and drivers of success. There are four zones in a balanced scorecard namely financial, customers,…

  • Answer – Consumer Buyer Behaviour

    Answer: Consumer buyer behaviour is focused upon the needs of individuals, groups and organisations. It is important to understand the relevance of human needs to buyer behaviour. This lesson consider buyer behaviour motivations.

  • Answer – Ansoff’s Matrix – Planning for Growth

    Answer: Ansoff’s matrix offers strategic choices to marketing managers. Ansoff’s has four main categories.This well known marketing tool was first published in the Harvard Business Review (1957) in an article called ‘Strategies for Diversification’. It is used by marketers who have objectives for growth. Ansoff’s matrix offers strategic choices to achieve the objectives. There are…

  • Exercise – Profit and Loss Statement

    Here is our FREE profit and loss exercise. The Profit and Loss statement is one of the main business financial statements. Among the various financial statements, a Profit and Loss statement most closely resembles what is referred to as

  • Answer – Advertising

    Answer: Advertising is an important element of the marketing communications mix. Put simply, advertising directs a message at large numbers of people with a single communication. It is a mass medium.

  • Exercise – Financial Ratios

    Exercise: Lender and investors are able to glean a lot of valuable information from the data available in a company’s’ financial statements and records. Their priority is insuring that they are repaid for any loan or financial investment.

  • Exercise – Activity-Based Costing (ABC)

    Welocome to our free exercise on activity-based costing. A manufacturing company is uniquely positioned to benefit from activity-based costing. Activity-based Costing is a costing model that aids a company in determining the costs of certain activities involved in producing a product/service and distributing that product/service to a customer.

  • Exercise – Advertising

    Exercise: Advertising is an important element of the marketing communications mix. Put simply, advertising directs a message at large numbers of people with a single communication. It is a mass medium.

  • Análise SWOT

    A análise SWOT é uma ferramenta utilizada para examinar uma empresa e os fatores que afetam seu funcionamento. Este é o primeiro estágio de planejamento, o que ajuda o empresário focar nos pontos principais da empresa. A sigla SWOT representa a primeira letra das palavras, em ingles: Strengths, Weaknesses, Opportunities e Threats (Pontos fortes, Pontos…

  • Posicionamento

    A Terceira e última parte do processo de SEGUIMENTO – META/ ALVO(TARGET) – POSIÇÃO (STP) é ‘posicionamento’. Posicionamento é sem dúvida um das ferramentas mais simples e úteis para comerciantes. Depois de seguimentar um mercado e de decidir seu consumidor-alvo, é necessário posicionar o produto dentro do mercado.

  • Segmentation

    Segmentation

    Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior.

  • Exercise – SWOT Analysis – POWER SWOT

    Here you will find our FREE exercise on Power SWOT.

  • Exercise – Return On Investment (ROI)

    Exercise: A popular method of measuring whether a firm is getting its money’s worth from promotions is by the calculation of Return On Investment (ROI). Return on Investment is a metric that measures profit associated with each investment. Although methods and approaches may vary the calculation below will yield a basic Return on Investment result

  • Exercise – Annual Accounts

    Exercise: The composition of Annual Accounts is guided by applicable governmental bodies and legislation such as that found in the International Accounting Standards Board and American Securities Exchange Commission. In addition to substantially more detailed information, firms such as limited liability companys, insurance companies and savings banks, must also provide explanations for all applicable accounting…

  • Answer – Cash Flow Statement

    Answer: The main purpose of a Cash Flow Statement (CFS) is to help the business owner plan and control the flow of income in order to meet scheduled financial obligations. The information illustrated in the Cash Flow Statement also aids lenders and investors in determining a company’s financial health.

  • Exercise – Positioning

    Exercise: Products or services are ‘mapped’ together on a ‘positioning map’. This allows them to be compared and contrasted in relation to each other. This is the main strength of this tool. Marketers decide upon a competitive position which enables them to distinguish their own products from the offerings of their competition (hence the term…

  • Preço

    Existem várias maneiras de decidir o preço de um produto. Vamos olhar algumas destas maneiras e tentar entender a melhor forma/estratégia em diferentes situações.

  • Exercícios – Introdução para Pesquisa de Marketing

    Exercise: Pesquisa de mercado e pesquisa de marketing muitas vezes podem ser confusas. Pesquisa de ‘mercado’ é simplesmente uma pesquisa em um mercado específico; um conceito muito simples e limitado. Pesquisa de ‘marketing’, no entanto, vai muito mais além.

  • Answer – Arthur D Little (ADL) Strategic Condition Matrix

    Here is Marketing Teacher’s answer to our A D Little exercise. The answer is FREE as is much of Marketing Teacher’s material.

  • Exercícios – Análise PEST

    Exercise: Análise PEST É muito importante que uma empresa considere fatores ambientais antes de iniciar o processo de marketing. Em fato, análises ambientais devem ser contínuas e preencher todos os aspectos do planejamento.

  • Answer – Annual Accounts

    Answer: The composition of Annual Accounts is guided by applicable governmental bodies and legislation such as that found in the International Accounting Standards Board and American Securities Exchange Commission. In addition to substantially more detailed information, firms such as limited liability companys, insurance companies and savings banks, must also provide explanations for all applicable accounting…

  • Answer – Direct and indirect costs

    Answer: The allocation and identification of direct and indirect costs contributes to more accurate profit calculations. Not only is the clarification of costs important to business owners, it may be of particular interest to some prime contractors who may actually impose a specific accounting methodology in order to meet its own policy requirements.

  • Exercise – Cash Flow Statement

    Welcome to our FREE exercise on marketing and cashflow. The main purpose of a Cash Flow Statement (CFS) is to help the business owner plan and control the flow of income in order to meet scheduled financial obligations. The information illustrated in the Cash Flow Statement also aids lenders and investors in determining a company’s…

  • Exercise – Annual Reports for Marketers

    The is Marketing Teacher’s FREE annual report exercise.

  • Personal Selling

    Personal selling occurs where an individual salesperson sells a product, service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client. Today, personal selling involves the development of longstanding client relationships.

  • Exercise – Direct and indirect costs

    Exercise: The allocation and identification of direct and indirect costs contributes to more accurate profit calculations. Not only is the clarification of costs important to business owners, it may be of particular interest to some prime contractors who may actually impose a specific accounting methodology in order to meet its own policy requirements.

  • Exercise – Internal Marketing

    Welcome to Marketing Teacher’s free exercise on internal marketing. Internal Marketing is a vital communication and change management tool. Learn how to construct an internal marketing plan.

  • Exercise – International Marketing and Culture

    Exercise: Culture is the way that we do things around here. Here could be a country (national culture), a distinct selection of the community (sub-culture), or an organization (corporate culture). It is widely accepted that you are not born with a culture, and that it is learned.

  • Answer – Bowman’s Strategy Clock

    Answer: The ‘Strategy Clock’ is based upon the work of Cliff Bowman (see C. Bowman and D. Faulkner ‘Competitve and Corporate Strategy – Irwin – 1996). It’s another suitable way to analyze a company’s competitive position in comparison to the offerings of competitors.

  • Answer – Financial Ratios

    Welcome to our FREE answer on marketing and financial ratios.

  • Answer – Four Banding Alternatives

    Answer: A marcoms tool that a marketer can employ for branding decision-making is the Four Banding Alternatives (Tauber 1981). Four Branding Alternatives is a strategic marketing communications technique. It is a fun and creative approach that can add value to any class that likes to discuss brands and how they could be innovatively developed.