Category: Creative Marketing
As with many of the tools and techniques considered on Marketing Teacher, traffic lights is a simple and effective approach. It’s just like the traffic lights that are seen in millions of streets throughout the world, and is a basic metaphor for red, amber and green. Red means ‘let’s STOP it,’ amber means ‘let’s carry…
The six thinking hats is a method for doing one sort of thinking at a time. Instead of trying to do everything at once, we wear only one hat at a time. It’s a metaphor. There are six colored hats and each color represents a type of thinking.
The Restaurant Game Being creative using the restaurant game exercise. The restaurant game (Green 2008) is an exercise that you can use as a student in order to generate some really interesting and innovative creative ideas. The basis of the restaurant going is that you think of your product, concept or brand as a restaurant,…