Lassiter Boots is a manufacturing company producing insulated winter boots aimed specifically at the outdoor, sporting and farm markets. The company made its initial public offering (IPO) three years ago.
|
Year 1 |
Year 2 |
Year 3 |
|---|---|---|
|
Annual Sales $40,000,000 |
Annual Sales $40,900,000 |
Annual Sales $41,100,000 |
|
Annual Net Income $2,300,000 |
Annual Net Income $2,700,000 |
Annual Net Income $2,900,000 |
|
Annual Dividend Growth Rate Zero |
Annual Dividend Growth Rate 4.5 |
Annual Dividend Growth Rate 5.5 |
Toward the end of its first year in business, Lassiter hired a new Chief Executive Officer widely know and respected for his ability to increase efficiency and performance. Sales, Net Income and Dividends have all increased steadily for the last two years.
Lassiter is a recent recipient of an Industry Standard Award for Quality in the last year covered. To a degree, it helps to balance a negative citation they received for unsafe working practices.
To apply your knowledge of Annual Report contents and recommended principles found in the Marketing Teacher, answer the following multiple choice questions:
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