There are seven design elements – 7Cs – that should be considered when creating a website intended for commerce and sales. Customers shop online for several reasons; the most important are the convenience, cost, large selection and the allure of control over their purchases. Customers can easily shop around from anywhere they have an Internet connection; this gives companies an even greater imperative to create a website that will drive traffic to their website, appeal to their target markets, and create a lasting experience that will create return customers.
5. Create an explanation of your website that will include all of the design elements that drive customer experience. (you do not have to create an actual website)
6. Get out some paper and draw a map of what your destination site will look like and what amenities you will be including. What are some of the activities your visitors can partake in and how do these relate to your eco-mission?
"[Ecotourism]…is environmentally responsible travel and visitation to relatively undisturbed natural areas, in order to enjoy and appreciate nature (and any accompanying cultural features – both past and present) that promotes conservation, has low negative visitor impact, and provides for beneficially active socio-economic involvement of local populations."
1. Choose a destination. Where will your resort will be located? Why this place? How will your resort make as limited an impact as possible on the site? How will energy be provided for the site? What are some conservation measures your site will use?
2. Choose an animal you want to highlight at your destination. Perform research about your chosen animal, including their habitat, physical characteristics, and causes of death, as well as efforts to protect them.
3. Decide who is your target market (or markets), be as specific as possible!
4. How will the local community benefit from your resort?
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