Exercise – Segmentation

Segmentation

Lesson
Exercise
Answer

Construct a battlemap for the music industry. ‘Age group’ is one basis for segmentation, you need to select the other. Plot the recordings onto the battlemap.

Segmentation

Nigel Kennedy.

Kanye West.

Robbie Williams.

Sugarbabes.

Paul Simon.

Phantom Menace Soundtrack.

Bananarama.

American Beauty Soundtrack.

Marilyn Manson.

Titanic Soundtrack.

Alicia Keys.

Foo Fighters.

Madonna.

Amy Winehouse.

Razorlight.

Genisis.

Spice Girls.

Kurt Cobain.

Mick Jagger.

Boston Symphony