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* All Marketing Exercises

Exercise – Segmentation

Segmentation

Construct a battlemap for the music industry. ‘Age group’ is one basis for segmentation, you need to select the other. Plot the recordings onto the battlemap.

Nigel Kennedy.

Kanye West.

Robbie Williams.

Sugarbabes.

Paul Simon.

Phantom Menace Soundtrack.

Bananarama.

American Beauty Soundtrack.

Marilyn Manson.

Titanic Soundtrack.

Alicia Keys.

Foo Fighters.

Madonna.

Amy Winehouse.

Razorlight.

Genisis.

Spice Girls.

Kurt Cobain.

Mick Jagger.

Boston Symphony
Tim Friesner

Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.

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Tim Friesner
54 years ago

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