Answer – Segmentation


Here is the complete battlemap. As you can see, the second basis for segmentation was ‘musical category’. Notice that there are ‘niches’ that are not currently satisfied. Marketing Teacher accepts that your ‘perception’ may be slightly different to ours and hence some of the result may be slightly different.


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Tim Friesner

Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.