Free since 2000
Marketing lessons built for the classroom — and the real world
450+ free lessons, exercises and worked answers, used by marketing students, teachers and professionals for over two decades.
450+ lessons · 5 subject areas · Free to read
Free lessons, and courses that go further
Two things sit side by side on this site, and it is worth being clear about which is which.
The lesson library, free
450+ marketing lessons, exercises, worked answers and case studies. Free to read, no account needed, and staying that way, as it has since 2000.
The online courses, paid
The same subject matter, given a shape: ordered modules, a quiz after each one with every answer explained, progress saved as you go, and a certificate of completion. Three courses, or all three as a bundle for less. Twelve months of access.
Browse by subject
Every lesson is grouped into one of five core marketing subject areas.
Latest marketing lessons
Browse the latest marketing lessons, ideas and tools. Each lesson is designed to support teaching, study and practical application.
-
Mobile CRM: Best Practices for Getting It Right
Learning outcome By the end of this lesson you will be able to explain what mobile CRM is, describe how… Read full lesson
-
Adobe Marketing Mix
Updated: September 2026 Learning outcome Understand how Adobe’s marketing mix, built around subscription-based creative software, is adapting its product and… Read full lesson
-
SAP Marketing Mix
Updated: September 2026 Learning outcome Understand how SAP’s marketing mix, built on deep enterprise integration, is shifting from on-premise licensing… Read full lesson
-
Disney Marketing Mix
Updated: September 2026 Learning outcome Understand how Disney’s marketing mix spans theme parks, streaming and licensed merchandise, all built around… Read full lesson
-
Oracle Marketing Mix
Updated: September 2026 Learning outcome Understand how Oracle’s marketing mix leverages decades-long enterprise database relationships to sell an expanding cloud… Read full lesson
-
NVIDIA Marketing Mix
Updated: September 2026 Learning outcome Understand how NVIDIA’s marketing mix, built around technical performance and a specialist software ecosystem, has… Read full lesson
-
BMW Marketing Mix
Updated: September 2026 Learning outcome Understand how BMW’s marketing mix has historically centred on driving performance, and how it is… Read full lesson
-
YouTube Marketing Mix
Updated: September 2026 Learning outcome Understand how YouTube’s marketing mix balances free, ad-supported video with a growing subscription business, and… Read full lesson
