Free since 2000
Marketing lessons built for the classroom — and the real world
406 free lessons, exercises and worked answers, used by marketing students, teachers and professionals for over two decades.
406 lessons and exercises · 5 subject areas · Free to read
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Latest marketing lessons
Browse the latest marketing lessons, ideas and tools. Each lesson is designed to support teaching, study and practical application.
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Segmentation, Targeting and Positioning
Learning outcome By the end of this lesson you will be able to run the three stages of segmentation, targeting… Read full lesson
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Answer – Shell Directional Policy Matrix
Lesson Exercise Answer This is the suggested answer to the Shell Directional Policy Matrix exercise on Brackwater Industrial. Marine Coatings:… Read full lesson
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Exercise – Shell Directional Policy Matrix
Lesson Exercise Answer This exercise asks you to apply the Shell Directional Policy Matrix to Brackwater Industrial. The Scenario: Brackwater… Read full lesson
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Answer – GE Business Screen
Lesson Exercise Answer This is the suggested answer to the GE Business Screen exercise on Northwind Industries. Unit A, Commercial… Read full lesson
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Exercise – GE Business Screen
Lesson Exercise Answer This exercise asks you to apply the GE Business Screen to Northwind Industries. The Scenario: Northwind Industries… Read full lesson
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ADL Matrix
Lesson Exercise Answer Learning outcome By the end of this lesson you will be able to place a business unit… Read full lesson
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Shell Directional Policy Matrix
Lesson Exercise Answer Learning outcome By the end of this lesson you will be able to place a business unit… Read full lesson
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GE Business Screen
Lesson Exercise Answer Learning outcome By the end of this lesson you will be able to build the two composite… Read full lesson
