Dubliner’s Ale is a global beer band which is based in Dublin, Eire. It has an international appeal for beer drinkers based mainly upon its well known and recognised brand.
Its marketing strategies and especially its advertising campaigns are very high profile and even loved by those that enjoy high quality and creative commercials. However over recent years the market for traditional beers has been displaced by new and innovative alcoholic drinks brands. Today’s drinkers much prefer lagers, ciders and spirit-based designer brands. So Dubliner’s Ale has some creative marketing to do. Undertake a traffic lights exercise on their behalf, by placing the bullets below under the following headings:
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