Answer – Bowman’s Strategy Clock

Bowman’s Strategy Clock

The Strategy Clock: Bowman’s Competitive Strategy Options

Once again, here’s a to recap of the various options from Bowman’s Strategy Clock. The exercise is at the bottom of this page.

Option one – low price/low added value

Option five cheap jerseys – focussed differentiation

  • cheap mlb jerseys perceived added value to a ‘particular segment’ warranting a premium price.

Option six – increased price/standard

  • Answer higher margins if competitors do not value follow/risk of losing market share.

Option seven Workshop – increased price/low values

  • only feasible in a monopoly situation.

Option eight – low value/standard price

  • loss of market share.

How did you get on? Bowman’s Strategy Clock is a useful tool for deciding upon corporate strategy.

  • likely to be segment specific.

Option two – low price

  • risk of price war and low margins/need to be a ‘cost leader’.

Option three – hybrid

  • low cheap nfl jerseys cost base and reinvestment in low price and differentiation.

Option four – differentiation

(a)without a price premium:

  • perceived added value Festivals by user, yielding market share benefits.

(b)with a price premium:

  • perceived added value cheap mlb jerseys sufficient to to bear price premium.
Tim Friesner

Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.

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