Marketing Lesson Store

Welcome to Marketing Teacher's FREE Lesson Store. All of the popular marketing topics from many marketing courses are here. Many of these lessons are supported with their own exercises with answers.

They are ideal for self-study or as an integrated part of your own marketing course. Alternatively, just read the lesson.

SWOT Analysis

• SWOT Analysis
• History of SWOT
• POWER SWOT Analysis
• Análise SWOT Portuguese

SWOT by Company A-Z

• Amazon SWOT
• Apple SWOT
• Ben and Jerry's SWOT
• Bharti Airtel SWOT
• China Mobile SWOT
• Crayola SWOT
• Dell SWOT
• EA Games SWOT
• eBay SWOT
• General Motors SWOT
• Hewlett Packard SWOT
• Home Depot SWOT
• Indian Premier League (IPL)
• Infosys SWOT
• ITC SWOT
• Kroger SWOT
• McDonald's SWOT
• Nestlé SWOT
• Nike SWOT
• PepsiCo SWOT
• Sandals SWOT
• Smith and Wesson SWOT
• Starbucks SWOT
• Tata Motors SWOT
• Time Warner SWOT
• Toyota SWOT
• Toys 'R' Us SWOT
• Trojan SWOT
• Wal-Mart SWOT
• Whole Foods SWOT
• Yahoo! SWOT

Marketing Strategy

• Arthur D Little (ADL) Strategic Condition Matrix
• Ansoff's Matrix
• Balanced Scorecard
• Benchmarking
• Boston Matrix
• Bowman's Strategy Clock
• Core Competences
• Gap Analysis
• General Electric Business Screen
• Porter's Generic Strategies
• Shell Directional Policy Matrix
• Value Chain Analysis
• Value Curves

Consumer Behaviour

• What is Consumer Behavior?
• Value and Relationship Quality
• Why People Buy
• Segmentation, demographics and behavior
• Segmenting Publics in America
• Internal Influences - Learning
• Internal Influences - Memory
• Internal Influences - Emotion and Perception
• Internal Influences - Motivation
• Internal Influences - Personality
• Internal Influences - Lifestyle and Attitude
• External Influences - Introduction
• External Influences - Family Life Cycle
• External Influences - Consumer Culture
• The Six Living Generations in America.
• External Influences - Social Environment and Social Class
• External Influences - Family Influences (Birth Order)

Marketing Communications

• Introduction to Marketing Communications
• Introduction to Brands
• Four Branding Alternatives
• The Loyalty Ladder
• Personal Selling
• Advertising
• Public Relations
• Advertising Agencies
• Direct Marketing
• Sales Promotion

International Marketing

• What is International Marketing?
• International Marketing Environment
• International Marketing Culture
• International Marketing Entry Evaluation Process
• Place - Modes of Entry into International Markets
• Promotion - International Marketing Communications (Promotion)
• Price and International Marketing
• Products and International Marketing

Marketing Mix & Basics

• Marketing Definitions
• Marketing Definitions Portuguese
• Philosophy and theory of Marketing
• Consumer Buyer Behaviour
• Adoption Process
• Marketing Mix
• Marketing Mix Portuguese
• Promotion
• Promotion Portuguese
• Three Levels of a Product
• Product Life Cycle
• Product Life Cycle Portuguese
• Price
• Price Portuguese
• Place/Channel
• Place/Channel Portuguese

Case Studies

• Google Marketing Mix
• Johnson and johnson Marketing Mix
• Ryanair Marketing Mix

Marketing & Finance

• Introduction to Marketing and Finance.
• Balance Sheet
• Profit and Loss Statement
• Cash Flow Statement
• Marketing Budget
• Financial Ratios
• Annual Reports
• Activity-Based Costing (ABC)

Marketing Environment

• Marketing Environment
• Marketing Environment Portuguese
• PEST Analysis
• PEST Analysis Portuguese
• Five Forces Analysis
• Introduction to Marketing Research
• Introduction to Marketing Research Portuguese
• Primary Marketing Research
• Secondary Marketing Research

Creative Marketing

• Brainstorming
• Six Thinking Hats
• Traffic Lights

Marketing Planning

• Marketing Planning in a Credit Crunch
• Introduction to Marketing Planning
• Introduction to Marketing Planning Portuguese
• Marketing Audit
• Segmentation
• Segmentation Portuguese
• Targeting
• Targeting Portuguese
• Positioning
• Positioning Portuguese
• SMART Objectives
• Marketing Strategies
• Marketing Controls
• Marketing Plans and Consumer Behavior
• Internal Marketing
• Marketing Planning Theory
• Formal Marketing Plans
• Informal Marketing Plans
• Behavioral Marketing Planning
• Marketing Planning and Performance
• Marketing Planning and the Size of the Organization
• Marketing Planning and the Marketing Manager

eMarketing / Internet Marketing

• What is eMarketing?
• 7 Cs of Website Design
• eMarketing - Internal Audits
• eMarketing - Situation Analysis
• eMarketing - Competitor Research
• eMarketing Mix
• eMarketing Product
• eMarketing Price
• eMarketing Place or Channel
• eMarketing Promotion (Internet Advertising)
• eMarketing Promotion (Website Optimization)

Customer Relationship Management

• Customer Relationship Management (CRM)
• CRM and Business Strategy
• Customer Life Cycle (CLC)
• CRM and Information Technology

Services Marketing

• Services Marketing
• People
• Process
• Physical Evidence