Exercise – Positioning


Plot the following organization onto a positioning map. UK grocery retailers have been chosen for the purpose of this exercise. If you have no knowledge of them, list eight grocery retailers of whom you have some knowledge or opinion.


  • 1. Tesco.
  • 2. Sainsbury’s.
  • 3. Asda (Wal-Mart).
  • 4. Aldi.
  • 5. Spar.
  • 6. Marks and Spencer.
  • 7. Fortnum and Mason.
  • 8. Harrods.

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Tim Friesner

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