Social media advertising
Social media advertising relies upon the relationships generated within social media websites to target and deliver advertising campaigns to users. The advertising itself is more about the mechanics of social media advertising, because you know social media relies upon continuous engagement in communication with users and customers. As with search marketing, the digital world place plenty of information about users and their online habits. So for the purposes of this lesson, let’s have a quick look at how Facebook does social media advertising.
Facebook shows adverts to specific groups of engaged users by their desktop or mobile. The idea is to target your ads with a creative idea, then they get lots of likes, comments and shares. So a successful campaign will target ads at specific groups of people so that they are more likely to see the adverts every time they use their social media platform. As with other forms of marketing communications your Facebook campaign needs a purpose albeit to generate sales, increase brand awareness, target specific groups, or reach specific individuals.
As with Google there are a number of different types of adverts that can be shown in different places; and can be shown in various positions on page or in a newsfeed, or other places depending on who you are targeting or the types of devices using. You have the option to target based upon a series of factors such as location, age, gender, interests such as tennis or cookery, broader categories such as parents, or a variety of other related connections such as those who like or share your page. So based upon these factors you are more likely to target specific consumers.
Facebook offers a very interactive user interface, and you can get started very quickly with your advertising campaign. You might employ a social media advertising agency if you have the resources, but creating your own advert is very straightforward using Facebook’s ad create tool. Other social media platforms such as Twitter, have similar approaches to social media advertising.