Exercise – The Six Living Generations In America

Exercise: Marketing A Laptop Computer to Different Generations

Consider the Six Living Generations: If you were marketing a laptop, what would be the product offering? What would you talk to them about? How would you promote the laptop to each generation? Complete the table below, then check your answer.

Product Offerings: Talk To Them About: Promotion:
GI Generation.
Mature Generation.
Baby Boom Generation.
Generation X.
Generation Y.
Generation Z