Marketing in a Credit Credit Crunch
A quick reminder of your questions (with answers below)
1. A great framework for conducting a situational analysis which takes into account economic and political factors is a part of which of the following
- a. Transactional Analysis
- b. Nutritional Analysis
- c. Systems Analysis
- d. PEST Analysis
2. The Mystic Company’s current lack of information on customer opinions hinders its understanding of which of the following factors?
- a. Customer needs
- b. Brand Perception
- c. The buyer decision process
- d. Consumer values
- e. All of the above
3. Mystic Company personnel most likely to be assigned to monitor and adapt to changes in the marketing environment is which of the following?
- a. The Company Attorney
- b. The Truck Mechanic
- c. The Marketing Manager
- d. The Auditor
4. Which of the following approaches is most likely to result in the development of Smart Objectives?
- a. Following the leader
- b. Proceeding on instinct
- c. Outlining specific, realistic and achievable tactics
- d. Crossing your fingers
5. Which of the following current or planned initiatives will aid Mystics formulation of its advertising tactics and decision-making?
- a. Assessing the cause of customer complaints
- b. Continuing to mirroring the moves of competitors
- c. Conducting a customer feedback survey
- d. Utilizing information provided by the Association
