What is a money-off deal?
Put simply, money off deals are where you offer a discount to customer. The benefit is that the customer sees an immediate increase in value for what they pay. Again the money off deal can be used to get a customer to trial your product, and you will get a quick increase in sales. Be careful if you wish to create the perception of high quality, because discounting your product will diminish that image.
An alternative would be a value pack where the consumer buys more products, but the unit price is lower. Money off deals could also include discounting. You must get your costing correct here, but by attracting bigger orders you might be in a position to offer discounts. In fact in some markets it will be expected. It would be a good idea to work out a discount structure prior to entering any kind of negotiation with customers.