Marketing for Entrepreneurs, Start-Ups and Small Businesses, by Tim Friesner.
People market ideas, products and services for all sorts of reasons; you might want to make the world better for everyone, you might desire recognition for yourself, you might not like working for other people, or you might have found yourself unemployed for a whole range of reasons. That is why you have arrived here, and now you need to develop your marketing knowledge and skills.
This marketing book is written for you. Click here >> Buy it on Amazon.
Marketing for Entrepreneurs, Start-Ups and Small Businesses. Having worked for others and for myself, I have built a whole range of practical marketing skills that you can use today. I have also taught the academic tools, models and concepts of marketing to university students for 20 years, and I have written and delivered marketing training for dozens of entrepreneurs, start-ups and small businesses.
From my experiences, I have learned important lessons about marketing, which are shared with you throughout this book.
Marketing for Entrepreneurs, Start-Ups and Small Businesses is written as a practical guide for new and experienced entrepreneurs and small business people.
It covers the basics on both traditional and digital marketing, and builds to give you a more detailed, practical picture of the topic. You will be able to start marketing immediately.
The book contains current marketing topics including:
Chapter 1 Marketing for you. 1—4
Chapter 2 You and marketing. 2—10
Chapter 3 Know your customers. 3—29
Chapter 4 Your marketing mix. 4—64
Chapter 5 Get your price right 5—76
Chapter 7 Promoting and advertising your start-up. 7—98
Chapter 8 Public Relations (PR) for you. 8—125
Chapter 9 Writing a successful blog for your idea, start-up or small business. 9—132
Chapter 10 Organising your event 10—139
Chapter 11 Getting started with your digital marketing. 11—147
Chapter 12 Your website and online stores. 12—161
Chapter 13 Search Engine Optimisation (SEO) 13—192
Chapter 14 Your social media. 14—199
Chapter 15 Your e-mail marketing. 15—239
Chapter 16 Measuring your online success. 16—246
Chapter 17 International marketing for growing businesses. 17—255