Category: Tim Friesner’s Blog

  • Marketing and ChatGPT

    Marketing and ChatGPT

    How can ChatGPT be used for marketing? ChatGPT has immense potential for marketing due to its ability to engage in natural language conversations with customers. Here are some ways in which businesses can use ChatGPT for marketing: These are just some of the ways in which ChatGPT can be used for marketing. However, to fully […]

  • Marketing and predictive analytics.

    Marketing and predictive analytics.

    What are predictive analytics? Predictive analytics is a set of statistical techniques and machine learning algorithms used to predict future outcomes based on historical data. It is used in various fields such as marketing, finance, healthcare, and manufacturing to forecast customer behaviour, identify potential risks, and optimize business processes. In this article, we will explore […]

  • Mobile Marketing

    Mobile Marketing

    What is mobile marketing? Mobile marketing refers to the practice of reaching and engaging customers and potential customers through mobile devices such as smartphones, tablets, and wearable technology. This type of marketing involves creating and delivering targeted messages and advertisements that are optimized for the smaller screens and shorter attention spans of mobile users. Mobile […]

  • Facebook Marketing

    Facebook Marketing

    What is Facebook Marketing? Facebook is the world’s largest social media platform, with over 2.8 billion active users as of 2021. With such a massive user base, Facebook offers unparalleled opportunities for brands to reach and engage with audiences in new and innovative ways. In this article, we will explore the various tactics and strategies […]

  • Marketing and AI (Artificial Intelligence)

    Marketing and AI (Artificial Intelligence)

    Marketing and AI (Artificial Intelligence) are two rapidly growing fields that are intersecting in the modern business landscape. AI is being used to automate and streamline many of the marketing processes that were once manual, giving organizations new insights and abilities to better target and engage with customers. Marketing and AI can be used together […]

  • Snapchat Marketing

    Snapchat Marketing

    What is Snapchat marketing? Snapchat is a social media platform that has become increasingly popular in recent years, particularly among younger generations. With its focus on ephemeral content, filters, and augmented reality (AR) features, Snapchat offers a unique opportunity for marketers to reach and engage with audiences in new and innovative ways. Snapchat marketing involves […]

  • Influencer Marketing

    Influencer Marketing

    What is influencer marketing? Influencer marketing is a form of marketing that involves using individuals who have a significant online following to promote a brand’s products or services. With the rise of social media platforms and the growing popularity of online content creators, influencer marketing has become an increasingly important aspect of modern marketing. The […]

  • Data-driven Marketing

    Data-driven Marketing

    What is data-driven marketing? Data-driven marketing is the practice of using data to inform marketing strategies and tactics. By collecting and analyzing data on customer behavior, preferences, and demographics, businesses can create targeted and personalized marketing messages that are more likely to resonate with their desired audience. In this article, we will explore the key […]

  • Mobile App Analytics for Marketing

    Mobile App Analytics for Marketing

    What are mobile marketing app analytics for marketing? Mobile app analytics for marketing is the process of measuring, analyzing, and interpreting data collected from mobile applications to improve marketing strategies. With the increasing popularity of mobile apps, businesses are now investing heavily in mobile app analytics to better understand user behavior and engagement. In this […]

  • Mobile Marketing Analytics

    Mobile Marketing Analytics

    What are mobile marketing analytics? Mobile marketing analytics is a process of gathering data and insights from mobile marketing campaigns and mobile applications. This data is then analyzed to improve marketing campaigns, optimize user experience, and drive business growth. Mobile marketing analytics helps organizations to understand user behavior, preferences, and needs, which can help them […]

  • Social Media Analytics for Marketing

    Social Media Analytics for Marketing

    What are social media analytics for marketing? Social media analytics is the practice of collecting and analyzing data from social media platforms to make informed business decisions. In the context of marketing, social media analytics can help businesses understand their target audience, track the success of their social media campaigns, and identify areas for improvement. […]

  • Marketing Geoanalytics

    Marketing Geoanalytics

    What are marketing geoanalytics? Geoanalytics is the process of analyzing and visualizing spatial data to extract insights and gain a better understanding of the relationships between location, demographic, and behavior. By using this approach, companies can leverage their data to make more informed decisions in their marketing efforts. In this article, we will explore the […]

  • Virtual Commerce

    Virtual Commerce

    What is virtual commerce (v-commerce)? Virtual commerce, or v-commerce, is the buying and selling of goods and services in virtual environments, such as online games, social media platforms, and virtual reality experiences. With the rise of digital technologies and the growing popularity of virtual worlds, v-commerce has become an increasingly important aspect of modern retail. […]

  • What are marketing analytics?

    What are marketing analytics?

    Marketing analytics is the process of collecting, analyzing, and interpreting data related to marketing activities to make better decisions and improve business performance. Marketing analytics helps organizations to better understand their customers, their preferences, and their behaviors, as well as the effectiveness of their marketing campaigns and strategies. Marketing analytics relies on a wide range […]

  • Metaverse Marketing

    Metaverse Marketing

    Metaverse marketing refers to the promotion of products and services within virtual reality environments, known as metaverses. The term “metaverse” was coined by science fiction author Neal Stephenson in his 1992 novel “Snow Crash,” and it refers to a virtual world that is shared by millions of people and that can be accessed through a […]

  • TikTok Marketing

    TikTok Marketing

    What is TikTok Marketing? TikTok is a social media platform that has become increasingly popular in recent years, particularly among younger generations. With its short-form video format and emphasis on creativity and entertainment, TikTok offers a unique opportunity for marketers to reach and engage with audiences in new and innovative ways. TikTok marketing involves using […]

  • 5Vs of Big Data in Marketing

    5Vs of Big Data in Marketing

    Big data has revolutionized the way marketers approach their work, providing access to a wealth of information about consumer behavior, preferences, and attitudes. The five Vs of big data – volume, variety, velocity, veracity, and value – are particularly relevant to marketing, as they highlight the challenges and opportunities presented by the vast amount of […]

  • Disney SWOT Analysis

    Disney SWOT Analysis

    Disney is a multinational mass media corporation known for its entertainment and media products. The company has a diversified portfolio that includes television networks, movie studios, theme parks, resorts, and consumer products. A SWOT analysis can help identify the internal strengths and weaknesses of the company, as well as the external opportunities and threats it […]

  • Uber SWOT Analysis

    Uber SWOT Analysis

    Uber is a multinational transportation network company that offers ride-sharing and food delivery services in over 900 metropolitan areas across the world. Since its inception in 2009, Uber has revolutionized the transportation industry by providing an innovative and convenient service to customers. However, like any other company, Uber faces various internal and external factors that […]

  • Customer Relationship Management (CRM) and Big Data.

    Customer Relationship Management (CRM) is a business strategy aimed at building and maintaining long-term relationships with customers through effective management of customer interactions, data, and feedback. Big data, on the other hand, refers to the large volumes of structured and unstructured data generated from various sources. The integration of big data and CRM can provide […]

  • Transformative Marketing

    What is transformative marketing? Transformative marketing is a concept that refers to the way in which marketing practices can change over time to adapt to new technologies and consumer demands. According to V. Kumar (2018), transformative marketing is a shift from traditional marketing practices to a more customer-centric and technology-driven approach that aims to create […]

  • Digital Marketing Competitor Analysis

    Digital Marketing Competitor Analysis

    How can a marketing competitor audit be more ‘digital?’ In this lesson we’re going to look at digital marketing and a digital marketing competitor analysis. One of the problems that you may encounter when learning about marketing is that the competitor analysis is often a traditional or transactional competitor analysis that would have been done […]

  • Why do you need a website?

    Why do you need a website?

    The first place that any of your potential customers or clients will look for you is on the Internet.  So obviously your website needs to be a digital representation of everything that’s great about your small business. Not having a website isn’t a choice.  So where do you begin?  It is all down to you, […]

  • Simple viral marketing

    Simple viral marketing

    Viral marketing is an often discussed term, but how will it help you to market your small business? Viral marketing is the equivalent of online word-of-mouth. Viral marketing, aka Buzz marketing, uses all of the digital marketing media to disseminate a message which is passed along from person to person; it is viral because it […]

  • Your own affiliate program

    Your own affiliate program

    Why not consider your own affiliate programme? You would be the merchant (as Amazon was in the example) Benefits of affiliate marketing, as a merchant. everything is tracked and so each stage can be checked by the merchant and the affiliate; this means that both parties are accountable. You pay for performance. If there is […]

  • Affiliate marketing

    Affiliate marketing

    Affiliate marketing is a route to market for your small business.  Put simply, you sell digitally through a partner. Affiliate marketing is a process where a small business attracts customers by rewarding some third parties, known as affiliates, for marketing their goods and services, and/or for driving traffic to their website. It feeds your digital […]

  • Google Small Business

    Google Small Business is a YouTube channel which helps small businesses to succeed on the Internet by connecting them with each other as a community, and with Google’s own experts.  It a really interesting place to find some easy to use advice about how to succeed using the Internet.  Simply search for it on YouTube. […]

  • AdWords – getting started

    AdWords – getting started

    Signing up for Google AdWords is very straightforward. You simply start an account, and if you get stuck you can telephone a Google advisor to help you. You can tailor your advertising to suit specific customers, and you can change your advertising campaign throughout the year. You are able to measure the impact of your […]

  • Pay-Per-Click Advertising (PPC)

    Pay-Per-Click Advertising (PPC)

    The majority of online advertising today is conducted using a Pay-Per-Click advertising (PPC).  If you look at the top of a Google search, you will see a series of the adverts before the actual search engine results appear.  Here’s an example of a search for ‘cheap+pianos.’ Google AdWords These are paid-for adverts using a product […]

  • Measuring the success of your campaign

    Measuring the success of your campaign

    Most of us do not have the time to measure success.  However, evaluating how successful your campaigns and promotions have been, is an important way to learn.  Use this learning to make your campaign and promotions more effective and profitable in the future.  Here are a few tips on ways to gather information on the […]

  • Outdoor marketing

    Outdoor marketing

    Outdoor – posters, billboards and transportation Outdoor advertising, which is also known as Out-Of-Home advertising (OOH), is all advertising that your customers are exposed to when outdoors!  It is surprising how much advertising you can be exposed to whilst you are on the go.  You will see advertising whilst walking, or using any form of […]

  • Small business advertising plan

    Small business advertising plan

    Your outline advertising plan in 7 steps. Who is the potential TARGET AUDIENCE of the advert?  These are your potential customers. WHAT do I wish to communicate to this target audience?  Tell them about your product or service, its benefits, attributes and features.  Tell them about your brand! Why is this message so IMPORTANT to […]

  • Advertising for entrepreneurs

    Advertising for entrepreneurs

    Your advertising will direct a message to large numbers of potential customers with one single communication!  A couple of simple things to remember here: firstly, advertising needs to be aimed at specific potential customers from whom you need to make a profit; which leads nicely on to secondly, advertising needs to be cost effective.  It […]

  • Promoting and advertising your start-up

    Promoting and advertising your start-up

    There are many tools and techniques that will be useful to you when communicating with the outside world.  Think about these tools as another type of mix, let us call it the promotions mix!  Again, you will balance and blend these approaches to suit your business’ needs best. Ask yourself ‘why?’ are you trying to […]

  • Tips and techniques for successful blogging

    Tips and techniques for successful blogging

    Tips and techniques for successful blogging Now that you’ve discovered the power of successful blogging for entrepreneurs, start-ups or small businesses, make the most of your writing time by considering some of the following tips. Design a publishing schedule, and stick to it. You do not have to write an entry every day.  Find out […]

  • Blogs for entrepreneurs

    Blogs for entrepreneurs

    Writing a successful blog for your idea, start-up or small business If you are new to blogging, then the whole topic of writing a successful blog for your small business, idea or start-up, may seem a little daunting.  This section will consider the pros and cons of a blog, and offer advice and tips on […]

  • Get your business on Facebook

    Get your business on Facebook

    Why is Facebook ideal for your business? Worldwide, there are over 1.65 billion monthly active Facebook users which is a 15 percent increase year over year.  So, you can see that Facebook is an ideal avenue for you to communicate your messages, and so your products or services. Age 25 to 34, with 29.7% of […]

  • Marketing for Entrepreneurs, Start-Ups and Small Businesses, by Tim Friesner.

    Marketing for Entrepreneurs, Start-Ups and Small Businesses, by Tim Friesner.

    Marketing for Entrepreneurs, Start-Ups and Small Businesses, by Tim Friesner. People market ideas, products and services for all sorts of reasons; you might want to make the world better for everyone, you might desire recognition for yourself, you might not like working for other people, or you might have found yourself unemployed for a whole […]

  • How much digital marketing is enough?

    How much digital marketing is enough?

    With your digital strategy you need to decide how much of your valuable time & resources you are willing to dedicate. In order to do this, there are a series of questions which you need to ask yourself; spend some time thinking about this because the digital world is full of smoke and mirrors.

  • 20 Networking Tips for Entrepreneurs

    20 Networking Tips for Entrepreneurs

    Networking for entrepreneurs and small businesspeople often involves meeting new contacts and developing existing relationships.

  • Social Media Audit

    Social Media Audit

    Social Media Audit The social media audit is an important part of the digital marketing planning process. Social media is an opportunity for consumers to generate their own content, and many of the top-ranking results of an Internet search will result in social media content – in relation to companies, brands, and products and services. […]

  • TOWS Analysis

    TOWS Analysis

    What is TOWS Analysis? TOWS analysis is a tool which is used to generate, compare and select strategies. Strictly speaking it is not the same as SWOT analysis, and it is certainly not a SWOT analysis which focuses on threats and opportunities. This is a popular misconception. TOWS may have similar roots. TOWS is a […]

  • Baby Boomers in America

    Baby Boomers in America

    Baby boomers are the demographic of people who were born just after the Second World War; this would give the baby boomer generation an approximate date of between 1946 and 1964 .  World war two ended in a 1945, and as a rule of thumb baby boomers are the children who are born as the […]

  • Rocket Internet’s Business Model.

    Rocket Internet’s Business Model.

    The clone factory is based upon Rocket Internet and their business strategy for dominance in Germany and other parts of the world.

  • Marketing Crossword.

    Marketing Crossword.

    Marketing Crossword This is a free marketing crossword. This example contains many of the basic marketing tools and models that you might find in an essentials of marketing course. Why not post your answers below? Enjoy. ACROSS 6 What is the topic of this crossword? 7 What do you charge for a product? One of […]

  • Content Marketing

    Content Marketing

    Content marketing is the management of content to engage visitors and customers. So any medium which is on a webpage or social network can form the basis of content.