Internal Marketing
Casey Brothers Insurance (CBI) goes to Las Vegas
Objectives.
To communicate the long-term benefits of the change to staff by August 2019.
Strategy.
Execution/Implementation/Tactics
|
Tactic
|
Supporters
|
Neutral
|
Opposers
|
|
Notice Board
|
Y
|
Y
|
N
|
|
Intranet
|
Y
|
Y
|
N
|
|
Y
|
Y
|
Y
|
|
|
Roadshow
|
Y
|
Y
|
Y
|
|
CEO presentation
|
Y
|
N
|
N
|
|
Team Meeting
|
Y
|
Y
|
Y
|
|
Newsletter
|
Y
|
Y
|
Y
|
|
Suggestion Scheme
|
N
|
Y
|
Y
|
|
Application of power
|
N
|
N
|
Y
|
|
Financial Incentive
|
Y
|
Y
|
Y
|
|
Education
|
N
|
Y
|
Y
|
|
Negotiate
|
N
|
N
|
Y
|
|
Satisfaction Survey
|
Y
|
Y
|
Y
|
Controls/Evaluation.
- Results of satisfaction survey
- ‘Visits’ to intranet site and use of forum.
- Attendance to CEO presentation.
- Results of suggestion scheme.
- Disciplinary rates.
- Acceptance of any relocation package.
- Acceptance of any redundancies/early retirement.
