Exercise – Pricing Strategies

Pricing Strategies

Listed below are a series of pricing strategies/polices. Place them onto the correct section of the matrix.

  • Holiday Inns try to fill hotels during winter weekends.
  • Burger King introduces a new range of value meals.
  • Nokia launch a new videophone.


  • Wall-Mart launch a new range of own-label soups.
  • Cunard launch two new cruise ships.
  • A cable TV provider moves into a new area and needs to achieve a market share.