Answer – Ansoff’s Matrix – Planning for Growth

Ansoff’s Matrix – Planning for Growth

Ansoff's Product/Market Mix Answer

As you can see there are many strategic options for Ricardo. As a marketer you now have to decide upon which strategy or strategies the company should actually implement. This is based upon a number of factors such as competitive activity, available resources, the good old ‘gut feeling’, and others. Marketing Teacher looks at these themes in further lessons in our Lessonstore.