Generic Strategies – Michael Porter (1980)
Consider the global market for restaurants. Place the following restaurants onto the Generic Strategies matrix.
- McDonalds (Global Brand).
- Chick King (lesser known chicken restaruant).
- KFC (global brand).
- Burger King (global brand).
- Woodies Restaurant Chichester, UK (small but popular restaurant).
- Denny’s or Little Chef (national chain of identicle restaurants.
- MGM Hotel Restaurant, Las Vegas (huge brand, single mega hotel).
- Subway (growing ‘sub’ sandwich brand).
- A deli in New York (small but popular deli).
- A hot dog stand in a New York street (cheap but low quality).
