Rebates for marketing
A rebate is a cash refund. The difference between a rebate and a coupon, is that the rebates are claimed after you good or service has been purchased. There are some other rather interesting rebating techniques that you might use. For example, you may set a target for your customer to reach in terms of the cash value of products that they consume over time. Then, if your customer increases purchases from $2000 per annum to $10,000 per annum you might agree a rebate of $1000 at the end of the period. This means that you have increased your sales from $2000 to $9000! Remember to cost any promotion carefully.