Consumer Behavior Situational Influences

Situational influences on consumer behavior (outlet selection)

Shopping is an activity that everyone in the world participates in, but what exactly is it? Is a store necessary for shopping to take place? What motivates someone to shop?


Age, Life Phase and Consumption. (24 October 2007). Culture and consumption.

Baker, D. (2003). Consumer decision making.

BBB Online. (2007). Market segmentation.

Child Development Institute. (2007). Birth order.

Consumer Decision Making Process. (n.d.). The consumer decision making process.

deMesa, A. (2008). Marketing and tweens. Retrieved on February 21, 2008.

Elegant, S. (5 November 2007). China’s me generation. Time Magazine.

Generational Generalities. (2005). America’s generations.

Generational Imperative. (2006). Meet Americas 5 living generations.

Hawkins, D., Best, R., and Coney, K. (2001). Consumer behavior. 8th Ed., McGraw-Hill, Boston.

Kluger, J. (29 October 2007). The power of birth order. Time Magazine.

Marketing Vox. (2008). Generation Z.

Norris, M. (2005). Hungry Planet: What the World Eats.

Parents. (December 2007). Check out this news. Parents Magazine, p.166.

Pearson Education Canada. (2003). Why people buy: Consumer behavior.

Penley, J. (2007). Motherstyles.

Pertner, L. (n.d.). Consumer decision making.

PBS. (2007). People like us.

PBS Kids Go. (2005). Family birth order: It’s my life.

Setoodeh, R. and Yabroff, J. (26 November 2007). Princess power.

Sound Vision. (2007). Wedding statistics in the United States.

Stein, J. (27 September 2007). Taste tests. Time Magazine.

Vrechopoulos A., and Siomkos, J. (n.d.) Virtual store atmosphere in non store retailing.

Marketers, retailers and manufacturers spend lots of money to get consumers to shop, but not every shopping trip results in a purchase. Shopping is an important factor in any economic system and changes the standard of living. Economic systems depend on consumers buying products and services. Companies depend on loyal customers and repeat purchases to bring in sales and profit and to pay their employees. Employees become consumers as they spend their earned paycheck on products and services. Consumers depend on purchases to give them value and satisfaction.

The motivation to shop can depend on factors that cannot be controlled by the consumer or the marketer; if the consumer is in a hurry or relaxed, shopping alone or with friends or with their kids, if the store is crowded or empty—situational influences can affect purchasing decisions. Situational Influences are factors specific to a time and place that a customer reacts to.

A. Atmospherics and Situational Influences

B. Time

C. The Science Behind Shopping

D. Shopping Habits

E. Online shopping Habits

F. Eating Habits