Answer – The Six Living Generations In America


The Six Living Generations In America

Exercise: Marketing A Laptop Computer to Different Generations

Consider the Six Living Generations: If you were marketing a laptop, what would be the product offering? What would you talk to them about? How would you promote the laptop to each generation? Complete the table below, then check your answer.

Product Offerings: Talk To Them About: Promotion:
GI Generation. Warranty; Easy to understand Instructions, Live help from a 1-800 number. Talk about how much the world has changed (in a positive way) and how the computer can make doing certain things easier and cheaper. In Newspaper and with knowledgeable in-store salesperson.
Mature Generation. Warranty; Easy to understand Instructions, Live help from a 1-800 number. Talk about how they can use it to have fun, look up old classmates and see (and share) photos and video of their grandchildren. In Newspaper and with knowledgeable in-store salesperson; also during the Nightly News.
Baby Boom Generation. Use Credit to pay for it; Wi-Fi and portability. Talk positively about how easy it is to learn to use it; also talk a lot about the Wi-Fi and portability. TV and with knowledgeable in-store salesperson.
Generation X. Use Credit to pay for it; storage capabilities are important and compatability with office/school equipment. Talk about how they can play games, watch movies instantly; use it for career advancement and enhancing the education of their children; Use it to start up their own business or advance education; also play up the reliability of the brand name. TV and Internet.
Generation Y. "Free" Upgrades and extras; ability to create "skins" to make it a unique reflection of their personality. Make sure you respect the knowledge they already have about the product; Unlimited access to friends, information; Use it to start up their own business or advance education; they can use it to make a contribution to their community; their ability to schedule their life; also mention the Wi-Fi and portability. Internet.
Generation Z "Free" Upgrades and extras Make sure you respect the knowledge they already have about the product; talk about the ability to play games online, create their own videos and stay connected with friends; remember they are brand savvy, they know what they want already. Internet and showing product being used by celebrity spokesperson that they can identify with.

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