Free lessons about consumer behaviour.
In the ever-evolving landscape of generational shifts, a new cohort is emerging – Generation Alpha. Born from the mid-2010s onward,…
Generation X in America Generation X (also known as Gen X) is the part of the population born between the…
Baby boomers are the demographic of people who were born just after the Second World War; this would give the…
Marketers spend millions of dollars trying to understand why people buy products and services. Sometimes it seems that there is…
Consumers choose goods and services based on the assumption that they will be rewarded with value and satisfaction. Consumption is…
In America, there are six living generations, which are six fairly distinct groups of people. As a generalization each generation…
Another way of segmenting publics is to do it based on values and lifestyles. Such segmentation regularly is used by…
Segmentation is the process of breaking down the intended product market into manageable groups; it can be broken down by…
Internal Influences - Personality Some marketers believe we choose products that express our personalities. Personality is defined as the thoughts,…
Motivation is an internal state that drives us to satisfy needs. Motivation is the energizing force that activates behavior. Once…