Marketing messages can be effective only if the consumer correctly understands the messages, and remembers them when needed. Memory refers…
Lifestyle is a common word to explain complicated consumer behaviors. Lifestyle is a way to segment people into groups based…
Consumer behavior is largely learned behavior. Learning is a change of behavior following an interaction between a person and their…
Emotion is difficult to define, and even more difficult to predict. However, they are important to marketers because consumers tend…