Free lessons on customers.
A customer is a person or company who purchases goods and services.
This lesson will consider the internal and external customer, how marketing is used to build and nurture customer relationships, and…
Consumer buyer behaviour is focused upon the needs of individuals, groups and organisations. It is important to understand the relevance…
Consumer Behaviour Situational Influences and Time Time is something that customers give up in order to shop and this is…
Situational influences on consumer behavior (outlet selection) Shopping is an activity that everyone in the world participates in, but what…
Consumer Behavior Situational Influences and Shopping Habits a. Overview Studies find that it's part of our psychological makeup to do…
Consumer Behavior The Science Behind Shopping a. Shopping activities. Until the proliferation of the Internet shopping depended on physical stores…
Consumer Behavior Situational Influences and Online Shopping a. Why consumers shop online i. Convenience: What could be easier than shopping…
Consumer Behavior Situational Influences and Eating Habits What and how people choose to eat is not a conscious decision; it…
Consumer Behavior Situational Influences and Atmospherics The three major situational influences are Time, Place and Conditions. Time—If a customer is…