The majority of online advertising today is conducted using a Pay-Per-Click advertising (PPC). If you look at the top of…
Why is Facebook ideal for your business? Worldwide, there are over 1.65 billion monthly active Facebook users which is a…
With your digital strategy you need to decide how much of your valuable time & resources you are willing to…
Social Media Audit The social media audit is an important part of the digital marketing planning process. Social media is…
Persona marketing Using a fictional personality for social media marketing. Persona marketing is where a business creates a false personality…
Persona - an innovative and practical marketing tool What is a persona? So what is a persona? We all have…
Digital advertising, also known as online advertising or Internet advertising, is essentially using the online opportunity to communicate marketing messages…
Affiliate marketing is basically a process where a brand or supplier, for example a book retailer, attract customers by rewarding…
Digital marketing communications are essentially the digital marketing equivalent of the traditional marketing communications mix.