Customer engagement is important when thinking in terms of digital marketing channels, or in other words your digital communications mix.
Digital Public Relations (DPR) is the use of digital and social technologies to manage the awareness and understanding, reputation and…
Digital sales promotion encompasses a huge range of creative promotional ideas and approaches. In fact there are too many to…
The smart money in marketing is watching mobile advertising very closely. The main issue is that there are approaches to…
Social media advertising relies upon the relationships generated within social media websites to target and deliver advertising campaigns to users.
Today most banner type advertising is simply PPC served through third-party advertising companies such as Google, Microsoft and Yahoo!
Display advertising is where an advertiser places an advert on somebody else's website, in the search engine results or via…
Content marketing is the management of content to engage visitors and customers. So any medium which is on a webpage…
The concept of permission marketing is very simple; your visitors or customers agree to opt-in, or sign-up to participate in…
Search Engine Optimization (SEO) is commonly seen as the golden key to huge amounts of website traffic. Marketers need to…